Episode 38 3 Ways To Understand Your Clients Better! February 19 2012

Let's face it . . . there's no downside in having a better understanding of our clients particularly the things that we would label "pain points" and the opportunity we we often miss (because we're focused too much on finding the pain) In this week's podcast, I offer 3 very simple things for you to do to get a better understanding. I'm going to recommend that you have a notepad or ideally, your journal handy, because these 3 tips are actually 3 exercises that will help you tremendously. Note: While I've titled this podcast "3 Ways To Understand Your Clients Better" we can't stop there. I want you to also think prospects or even broader than that . . .  "audience"! As a bonus, I've included a few things that you can do with this information you are about to uncover if you scroll down and have a listen!