Aug 19th, 2018 by salesplaybook
There's something horrible that many of you are doing to your network and the best part;
Is that you have no idea you're doing it!
In this week's episode of The Sales Playbook Podcast we dive, headfirst, into something really bad many of you are doing and;
We'll talk about why you need to stop and;
What to do if you've been a victim of this networking crime!
How To Generate MORE Opportunities From YOUR Network
I'm going to be sharing the communication plan I use with my network (and 10 templates) during our How To Leverage Your Online and Offline Network.
IMPORTANT IMPORTANT IMPORTANT
It all takes place this Thursday, August 23rd, at 11:30 am EST.
Here’s what you’ll discover by joining us;
- How To Strike Up A Conversation With Anyone (Even If You’re An Introvert Like Me).
- 11 Networking Mistakes And How To Avoid Them.
- A Step by Step Communication Plan To Follow During and After A Networking Event.
- What To Say and Do From The Moment You Connect With Someone On LinkedIn.
- An Easy Way To Stay In Touch With Your Most Valuable Connections.
- How To Double and Triple Your Referrals and Warm Intros (Even If You’ve Never Done Business With Someone In Your Network).
- How To Stay Out Of The “Friend-Zone” and Transition Your Network Into Paid Clients.
- 10 Email Templates To Help You Stay “Top of Mind” With Your Network.
What do you get?
(1) 90 Minute Webinar
Worksheets
Webinar Replay (In case you can't make it or you'd like to go back for seconds)
10 Email Templates
How Much?
$99
Please click HERE to reserve your spot.
Aug 11th, 2018 by salesplaybook
During this week's episode of The Sales Playbook Podcast, we dive, headfirst, into something that's been causing you to lose opportunities and;
You're probably completely unaware of it!
Think I'm kidding?
Then I triple dog dare ya to give this week's FREE sales lesson a listen!
Would You Like My 10 Best LinkedIn/Networking Templates?
I'm going to be sharing how I nurture my network (including my communication plan and 10 email templates) during our How To Leverage Your Online and Offline Network.
It takes place August 23rd at 11:30 am EST and;
Here’s what you’ll discover by joining us;
- How To Strike Up A Conversation With Anyone (Even If You’re An Introvert Like Me).
- 11 Networking Mistakes And How To Avoid Them.
- A Step by Step Communication Plan To Follow During and After A Networking Event.
- What To Say and Do From The Moment You Connect With Someone On LinkedIn.
- An Easy Way To Stay In Touch With Your Most Valuable Connections.
- How To Double and Triple Your Referrals and Warm Intros (Even If You’ve Never Done Business With Someone In Your Network).
- How To Stay Out Of The “Friend-Zone” and Transition Your Network Into Paid Clients.
- 10 Email Templates To Help You Stay “Top of Mind” With Your Network.
What do you get?
(1) 90 Minute Webinar
Worksheets
Webinar Replay (In case you can't make it or you'd like to go back for seconds)
10 Email Templates
How Much?
$99
Please click HERE to reserve your spot.
Aug 5th, 2018 by salesplaybook
There's one type of email I FAILED to send for several years when I was first getting Castain Training Systems up and running;
Quite frankly it hurt my business!
In this week's episode of The Sales Playbook Podcast I talk about this one type of email and WHY you MUST include it with your sales efforts!
50 Emails (and templates) To Help You ROCK Your Sales
Join us for our 50 Emails To Help You ROCK Your Sales program on August 9th!
Here's the deal;
Session I (August 9th at 11:30 am EST)
- 3 Ways To Build Your Own Email List (And Actually Have The Recipient Request To Be On It)
- The One Type Of Email Most Reps Never Even Think Of Sending (That Costs Them Business)
- How To Get Your Email Opened (Without Being Sleazy) Note: 79% of sales emails aren't even opened.
- Three Powerful Ways To Make Your Email Extremely Relevant To The Recipient.
- How To Use "Speed Bumps" To Capture Someone's Attention Within The Email.
- 10 Emails (With Templates) That I Personally Use To Build Rapport, Credibility, and Demonstrate Expertise.
- 2 Call To Actions That Result In More (Get This) ACTION From The Recipient
- How To Create Mini Email Campaigns WITHOUT Having To Trade Places With The Marketing Department
Session II (Prerecorded View It Whenever You'd Like)
- How To Vary The "Flavor" Of Your Emails (40 Examples and Templates Will Be Shared In Session II)
- 8 Types Of Emails That Convince (With Templates)
- The Follow Up Email You've Been Forgetting To Send
- The "Promise" Technique and Why It Works With Prospects and Clients.
- The Visual Technique Your Peers Are Using To Humanize Their Emails (It's Not What You're Thinking)
- A 3 Step Technique That Effortlessly Combines LinkedIn, Snail Mail, and Email.
- The One Email That Seriously Expedites Referrals. Yep, I'll Send You The Template Too!
- The 4 Types Of "Value" Emails (With Templates).
How The Program Works;
Session I is delivered live (as opposed to dead which would be really creepy)
Session II is prerecorded and sent out a few days later along with 50 kick-ass email templates.
What Do You Get?
(2) 90 minute training sessions
Webinar Replay (Attend Live, View The Replay, I Won't Tell Anyone)
Worksheets
50 Email Templates
Email Access To Me So You Can Send Me Your Emails For Review, Bounce A Webinar Related Idea Around, Etc
How Much?
$249
Please click HERE to secure your spot in this special mini course!
Jul 28th, 2018 by salesplaybook
There are a lot of mistakes that sales reps make as far as the frequency, timing, and even the "flavor" of their email messaging.
In this week's episode of The Sales Playbook Podcast I flag several mistakes for you to avoid as well as several best practices for you to embrace!
50 Emails (and templates) To Help You ROCK Your Sales
Join us for our 50 Emails To Help You ROCK Your Sales program on August 9th!
Here's the deal;
Session I (August 9th at 11:30 am EST)
- 3 Ways To Build Your Own Email List (And Actually Have The Recipient Request To Be On It)
- The One Type Of Email Most Reps Never Even Think Of Sending (That Costs Them Business)
- How To Get Your Email Opened (Without Being Sleazy) Note: 79% of sales emails aren't even opened.
- Three Powerful Ways To Make Your Email Extremely Relevant To The Recipient.
- How To Use "Speed Bumps" To Capture Someone's Attention Within The Email.
- 10 Emails (With Templates) That I Personally Use To Build Rapport, Credibility, and Demonstrate Expertise.
- 2 Call To Actions That Result In More (Get This) ACTION From The Recipient
- How To Create Mini Email Campaigns WITHOUT Having To Trade Places With The Marketing Department
Session II (Prerecorded View It Whenever You'd Like)
- How To Vary The "Flavor" Of Your Emails (40 Examples and Templates Will Be Shared In Session II)
- 8 Types Of Emails That Convince (With Templates)
- The Follow Up Email You've Been Forgetting To Send
- The "Promise" Technique and Why It Works With Prospects and Clients.
- The Visual Technique Your Peers Are Using To Humanize Their Emails (It's Not What You're Thinking)
- A 3 Step Technique That Effortlessly Combines LinkedIn, Snail Mail, and Email.
- The One Email That Seriously Expedites Referrals. Yep, I'll Send You The Template Too!
- The 4 Types Of "Value" Emails (With Templates).
How The Program Works;
Session I is delivered live (as opposed to dead which would be really creepy)
Session II is prerecorded and sent out a few days later along with 50 kick-ass email templates.
What Do You Get?
(2) 90 minute training sessions
Webinar Replay (Attend Live, View The Replay, I Won't Tell Anyone)
Worksheets
50 Email Templates
Email Access To Me So You Can Send Me Your Emails For Review, Bounce A Webinar Related Idea Around, Etc
How Much?
$249
Please click HERE to secure your spot in this special mini course!
Jul 22nd, 2018 by salesplaybook
When you send a ton of sales emails (like most of us do in sales) certain things get neglected and;
Those things can actually determine whether read and responded to or;
Disregarded and deleted!
In this week's episode of The Sales Playbook Podcast, I share 4 simple things to do that can make a world of difference!
50 Emails (and templates) To Help You ROCK Your Sales
Join us for our 50 Emails To Help You ROCK Your Sales program on August 9th!
Here's the deal;
Session I (August 9th at 11:30 am EST)
- 3 Ways To Build Your Own Email List (And Actually Have The Recipient Request To Be On It)
- The One Type Of Email Most Reps Never Even Think Of Sending (That Costs Them Business)
- How To Get Your Email Opened (Without Being Sleazy) Note: 79% of sales emails aren't even opened.
- Three Powerful Ways To Make Your Email Extremely Relevant To The Recipient.
- How To Use "Speed Bumps" To Capture Someone's Attention Within The Email.
- 10 Emails (With Templates) That I Personally Use To Build Rapport, Credibility, and Demonstrate Expertise.
- 2 Call To Actions That Result In More (Get This) ACTION From The Recipient
- How To Create Mini Email Campaigns WITHOUT Having To Trade Places With The Marketing Department
Session II (Prerecorded View It Whenever You'd Like)
- How To Vary The "Flavor" Of Your Emails (40 Examples and Templates Will Be Shared In Session II)
- 8 Types Of Emails That Convince (With Templates)
- The Follow Up Email You've Been Forgetting To Send
- The "Promise" Technique and Why It Works With Prospects and Clients.
- The Visual Technique Your Peers Are Using To Humanize Their Emails (It's Not What You're Thinking)
- A 3 Step Technique That Effortlessly Combines LinkedIn, Snail Mail, and Email.
- The One Email That Seriously Expedites Referrals. Yep, I'll Send You The Template Too!
- The 4 Types Of "Value" Emails (With Templates).
How The Program Works;
Session I is delivered live (as opposed to dead which would be really creepy)
Session II is prerecorded and sent out a few days later along with 50 kick-ass email templates.
What Do You Get?
(2) 90 minute training sessions
Webinar Replay (Attend Live, View The Replay, I Won't Tell Anyone)
Worksheets
50 Email Templates
Email Access To Me So You Can Send Me Your Emails For Review, Bounce A Webinar Related Idea Around, Etc
How Much?
$249
Please click HERE to secure your spot in this special mini course!
Jul 15th, 2018 by salesplaybook
Sometimes we're so consumed with being liked in sales that we;
Avoid the tough questions and difficult conversations.
Holding our prospects and clients accountable.
Doing the things that would help us take better control of the deal WITHOUT being controlling or manipulative.
In this week's episode of The Sales Playbook Podcast we're gonna go there!
Super IMPORTANT and TIMELY
Registration for our Virtual Sales Camp Program is about to end!
It's 100 tips and tactics, 15 sales email templates, 1 cold call template, 4 voicemail templates, 1 agenda statement template, and a really cool PDF with 100 sales questions.
Oh, and it's all prerecorded so you can go at your own pace. You're welcome!
Here's what we cover;
Session I
- 30 ways to find potential clients who have a higher probability of needing what you sell TODAY.
- How to research quickly and efficiently so it doesn't become your life's work.
- 33 ways to approach a potential client.
- 3 ways to dramatically increase the probability of someone taking your call instead of letting it go to voicemail.
- Creating a prospecting cadence that maximizes exposure, while limiting something experts refer to as "Becoming a pain in the ass".
- 15 email templates that get opened, read and responded to.
Session II
- How to embrace a “gatekeeper” as a partner vs some cranky keeper of the gate!
- How to craft an objection resistant dialogue that gets their attention from "Hello". I'm also going to send you a template you can IMMEDIATELY apply.
- 12 ways to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!
- A 3 step formula for responding to 95% of the objections you get on a regular basis.
- 3 really cool tactics to use when someone asks you to send them information.
- 4 types of voice mails that will capture the recipient's attention. I'm also going to send you the templates.
Session III
- The one question you MUST ask the minute you set the appointment.
- The Pre Appointment Packet you need to get into your prospect's hands BEFORE your meeting.
- A template that will help you take immediate control of your next prospect meeting (without having you come across as pushy or manipulative).
- 12 tactics that safeguard your deal from obstacles, stalls and objections.
- 5 Types of questions (with examples) that jumpstart your prospect's emotions while forging your credibility.
- How to disqualify competitors WITHOUT badmouthing them.
Session IV
- The one question you MUST ask BEFORE presenting your solutions.
- 3 things to include in your proposals that your competitors WON'T!
- How to keep the discussion from going prematurely to price.
- 12 ways to REDUCE doubt, skepticism and objections while keeping your deal moving forward.
- How to keep the attention of ALL of the stakeholders, better yet, how to keep them actively involved in the meeting!
- How to ask for the business WITHOUT getting all "salesy".
- How to negotiate like a pro!
- A communication plan that addresses THE most dangerous time with your prospects . . . The time between meetings!
FREE Bonus Session: 25 Ways To ROCK Your Sales This Summer
- 3 ways to create URGENCY with your prospects and clients
- 10 email tactics that will help you capture your prospect’s attention (and get more responses)
- 2 “Summer Specific Attention Getters”
- 2 ways to triple your referrals
- 3 ways to generate more business with your existing clients
- 3 ways to handle “Call me back after Labor Day”
- A ridiculously simple summer communication plan you can implement the moment I teach it to you
- How to leverage the summer instead of dreading it
- How to outwork your competitors this summer (and still enjoy the heck out of yours)
So what do you get?
(4) 90 minute pre-recorded sessions with worksheets.
Bonus session
15 sales email templates
1 cold calling template
4 voicemail template
PDF with 100 sales questions
Castain's Agenda Statement template
How much?
$375
When?
Whenever you'd like. I'll send you everything right away and the rest is up to you.
Please click HERE to get started!
Registration is about to end so No Procrastination Allowed!
Jul 8th, 2018 by salesplaybook
So here we are only days in to the second half of 2018!
Are you having the year you hoped you'd have?
I got you covered my friend!
This week in The Sales Playbook Podcast, I share 18 ideas to help you kick ass in the second half!
You'll want to have pad and pen handy for this one folks because I hold absolutely NOTHING back!
Castain's Sales Camp
Join us for our Virtual Sales Camp Program.
It's 100 tips and tactics, 15 sales email templates, 1 cold call template, 4 voicemail templates, 1 agenda statement template, and a really cool PDF with 100 sales questions.
Here’s what we’ll cover . . .
Session I
- 30 ways to find potential clients who have a higher probability of needing what you sell TODAY.
- How to research quickly and efficiently so it doesn't become your life's work.
- 33 ways to approach a potential client.
- 3 ways to dramatically increase the probability of someone taking your call instead of letting it go to voicemail.
- Creating a prospecting cadence that maximizes exposure, while limiting something experts refer to as "Becoming a pain in the ass".
- 15 email templates that get opened, read and responded to.
Session II
- How to embrace a “gatekeeper” as a partner vs some cranky keeper of the gate!
- How to craft an objection resistant dialogue that gets their attention from "Hello". I'm also going to send you a template you can IMMEDIATELY apply.
- 12 ways to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!
- A 3 step formula for responding to 95% of the objections you get on a regular basis.
- 3 really cool tactics to use when someone asks you to send them information.
- 4 types of voice mails that will capture the recipient's attention. I'm also going to send you the templates.
Session III
- The one question you MUST ask the minute you set the appointment.
- The Pre Appointment Packet you need to get into your prospect's hands BEFORE your meeting.
- A template that will help you take immediate control of your next prospect meeting (without having you come across as pushy or manipulative).
- 12 tactics that safeguard your deal from obstacles, stalls and objections.
- 5 Types of questions (with examples) that jumpstart your prospect's emotions while forging your credibility.
- How to disqualify competitors WITHOUT badmouthing them.
Session IV
- The one question you MUST ask BEFORE presenting your solutions.
- 3 things to include in your proposals that your competitors WON'T!
- How to keep the discussion from going prematurely to price.
- 12 ways to REDUCE doubt, skepticism and objections while keeping your deal moving forward.
- How to keep the attention of ALL of the stakeholders, better yet, how to keep them actively involved in the meeting!
- How to ask for the business WITHOUT getting all "salesy".
- How to negotiate like a pro!
- A communication plan that addresses THE most dangerous time with your prospects . . . The time between meetings!
FREE Bonus Session: 25 Ways To ROCK Your Sales This Summer
- 3 ways to create URGENCY with your prospects and clients
- 10 email tactics that will help you capture your prospect’s attention (and get more responses)
- 2 “Summer Specific Attention Getters”
- 2 ways to triple your referrals
- 3 ways to generate more business with your existing clients
- 3 ways to handle “Call me back after Labor Day”
- A ridiculously simple summer communication plan you can implement the moment I teach it to you
- How to leverage the summer instead of dreading it
- How to outwork your competitors this summer (and still enjoy the heck out of yours)
So what do you get?
(4) 90 minute pre-recorded sessions with worksheets.
Bonus session
15 sales email templates
1 cold calling template
4 voicemail template
PDF with 100 sales questions
Castain's Agenda Statement template
How much?
$375
When?
Whenever you'd like. I'll send you everything within 24 hours and the rest is up to you.
Registration ends July 19th!
Please click HERE to get started!
Jun 30th, 2018 by salesplaybook
As adults sometimes we feel like that little kid staring out the window at school wishing they were out on the playground.
Happens every summer with many of us but we're torn.
On one hand we want to have fun, slow down and recharge but;
On the other hand who the hell can afford 2-3 months of that?
In this week's episode of The Sales Playbook Podcast I share 3 ways you can kick ass and still enjoy the summer!
This one time, at Sales Camp . . .
Join us for our Virtual Sales Camp Program.
It's 100 tips and tactics, 15 sales email templates, 1 cold call template, 4 voicemail templates, 1 agenda statement template, and a really cool PDF with 100 sales questions.
Here’s what we’ll cover . . .
Session I
- 30 ways to find potential clients who have a higher probability of needing what you sell TODAY.
- How to research quickly and efficiently so it doesn't become your life's work.
- 33 ways to approach a potential client.
- 3 ways to dramatically increase the probability of someone taking your call instead of letting it go to voicemail.
- Creating a prospecting cadence that maximizes exposure, while limiting something experts refer to as "Becoming a pain in the ass".
- 15 email templates that get opened, read and responded to.
Session II
- How to embrace a “gatekeeper” as a partner vs some cranky keeper of the gate!
- How to craft an objection resistant dialogue that gets their attention from "Hello". I'm also going to send you a template you can IMMEDIATELY apply.
- 12 ways to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!
- A 3 step formula for responding to 95% of the objections you get on a regular basis.
- 3 really cool tactics to use when someone asks you to send them information.
- 4 types of voice mails that will capture the recipient's attention. I'm also going to send you the templates.
Session III
- The one question you MUST ask the minute you set the appointment.
- The Pre Appointment Packet you need to get into your prospect's hands BEFORE your meeting.
- A template that will help you take immediate control of your next prospect meeting (without having you come across as pushy or manipulative).
- 12 tactics that safeguard your deal from obstacles, stalls and objections.
- 5 Types of questions (with examples) that jumpstart your prospect's emotions while forging your credibility.
- How to disqualify competitors WITHOUT badmouthing them.
Session IV
- The one question you MUST ask BEFORE presenting your solutions.
- 3 things to include in your proposals that your competitors WON'T!
- How to keep the discussion from going prematurely to price.
- 12 ways to REDUCE doubt, skepticism and objections while keeping your deal moving forward.
- How to keep the attention of ALL of the stakeholders, better yet, how to keep them actively involved in the meeting!
- How to ask for the business WITHOUT getting all "salesy".
- How to negotiate like a pro!
- A communication plan that addresses THE most dangerous time with your prospects . . . The time between meetings!
FREE Bonus Session: 25 Ways To ROCK Your Sales This Summer
- 3 ways to create URGENCY with your prospects and clients
- 10 email tactics that will help you capture your prospect’s attention (and get more responses)
- 2 “Summer Specific Attention Getters”
- 2 ways to triple your referrals
- 3 ways to generate more business with your existing clients
- 3 ways to handle “Call me back after Labor Day”
- A ridiculously simple summer communication plan you can implement the moment I teach it to you
- How to leverage the summer instead of dreading it
- How to outwork your competitors this summer (and still enjoy the heck out of yours)
So what do you get?
(4) 90 minute pre-recorded sessions with worksheets.
Bonus session
15 sales email templates
1 cold calling template
4 voicemail template
PDF with 100 sales questions
Castain's Agenda Statement template
How much?
$375
When?
Whenever you'd like. I'll send you everything within 24 hours and the rest is up to you.
Please click HERE to get started!
Jun 24th, 2018 by salesplaybook
Coming up on my birthday something wasn't right this year.
Something was off and I felt out of sync!
Actually, something was bothering me but I didn't know what.
I wasn't sad or depressed but still;
Something was off!
I didn't do any of that "turn that frown upside down" sh*t;
Instead, I chose to do something else that I share in this week's Sales Playbook Podcast.
At the end of the podcast I offer two very timely thing that expire shortly so you might want to listen to this episode immediately!
Please take the time to listen to this week's episode!
T-Minus 4 Days Until We ROCK Your Prospecting!
Our How To Get Your Dream Client's Attention webinar kicks off this Thursday, June 28th, at 11:30 am EST.
During this webinar, you’ll gain access to;
- How To Dramatically Increase The Odds Of Having A Decision Maker Take Your Call (Did You Ever Wish There Was A Way You Could Get Someone To Actually Pick Up The Phone? Here You Go!)
- How A Decision Maker Reads An Email and The 5 Email Tactics Your Peers Are Leveraging To Stand Out.
- 2 Email Subject Lines That Lead To More Opens and Responses.
- 1 Simple Phrase That Will Capture A Decision Maker’s Attention.
- 3 Ways Your Peers Are Leveraging "Seasonal Messaging" To Set Themselves Apart.
- 15 Ways Your Peers Are Using Creativity To Get In The Door (I’ll Be Sending A Really Cool Bonus PDF After The Webinar)
- 4 Things You Can Do Via Your Social Network To Get Your Dream Client's Attention (That Pretty Much NO ONE Is Doing!)
- How To Create A Prospecting Cadence That Helps You Stand Out WITHOUT Becoming A Pain In The Ass!
WHEN?
Thursday, June 28th, at 11:30 am EST.
What Do You Get?
(1) 90 Minute Webinar
Worksheets
Webinar Replay
PDF With 15+ Ways To Use Creativity To Capture Your Dream Client's Attention
How Much?
$99
Please click HERE to reserve your spot!
Jun 17th, 2018 by salesplaybook
You leave a message for a potential client and they don't return the call.
You send an email . . . NOTHING.
While you could easily write the lack of response off as "the world we live in as sales reps";
I believe there are 5 things you're doing (or not doing) that makes it easier for you to get disregarded and deleted!
In this week's episode of The Sales Playbook Podcast I take you through several all of them and;
Offer several ways to turn it around and dramatically improve your response rate!
How To Get Your Dream Client's Attention
On June 28th, at 11:30 am EST, we're going to be talking about How To Get Your Dream Client's Attention.
Here’s what I’m going to share;
- How To Dramatically Increase The Odds Of Having A Decision Maker Take Your Call (Did You Ever Wish There Was A Way You Could Get Someone To Actually Pick Up The Phone? Here You Go!)
- How A Decision Maker Reads An Email and The 5 Email Tactics Your Peers Are Leveraging To Stand Out.
- 2 Email Subject Lines That Lead To More Opens and Responses.
- 1 Simple Phrase That Will Capture A Decision Maker’s Attention.
- 3 Ways Your Peers Are Leveraging "Seasonal Messaging" To Set Themselves Apart.
- 15 Ways Your Peers Are Using Creativity To Get In The Door (I’ll Be Sending A Really Cool Bonus PDF After The Webinar)
- 4 Things You Can Do Via Your Social Network To Get Your Dream Client's Attention (That Pretty Much NO ONE Is Doing!)
- How To Create A Prospecting Cadence That Helps You Stand Out WITHOUT Becoming A Pain In The Ass!
WHEN?
Thursday, June 28th, at 11:30 am EST.
What Do You Get?
(1) 90 Minute Webinar
Worksheets
Webinar Replay
PDF With 15+ Ways To Use Creativity To Capture Your Dream Client's Attention
How Much?
$99
Please click HERE to reserve your spot!
