Episode 60 Staying In Touch Without Calling To Check In September 23 2012

We all should know by now that there is zero value in calling someone to “check in” and yet many still do it. They don’t do it to be rebellious or because they have a note on their calendar to “Sound lame today” . . . They do it because they just don’t know what to say or do . . . Furthermore (I feel like I’m making a speech) they get caught up in a bit of a “stimulus/response” thing because the little alert in their CRM goes off telling them to call the ABC Company and guess what they do? They make an instantaneous decision, lacking any degree of thought or care and then . . . Default to “I’m calling to check in” It’s my mission to help you change that!

Here’s what you’ll learn during today’s podcast . . .

How to listen for certain things that make for an awesome conversation How ideas can help you get you recognized in a sea of messages How you can use “Random Acts Of Coolness” to stay on your client’s radar screen. A “Resourceful” way you can keep your client’s attention Why you absolutely MUST connect with your clients on social networks How you can leverage a concept I teach called “Social Clues” to stay in touch with your clients. A lesson from a printer and how they stay in touch (weekly) and stand out in the process! And finally, how you can map your communication to help you avoid that “Checking in” thing.

Resources Mentioned In Today’s Podcast . . .

1)   “The Sales Listening Station” Complete, step by step instructions can be found by clicking here. 2)   Want to learn about “Random Acts Of Coolness”? Click here. 3)   I talk about “Social Clues” and how to expand your network in this 90 page social networking e-Book I authored. 4)   Dave Spaulding is a distributor for SendOutCards. Here’s some additional information as well as his email address. 5)   Lisa Bickford from Highlight Printing sends out a really cool resource to her network each week called “The Weekender”. Click here to see a sample and to join Lisa’s mailing list! 6)   At the end of the podcast, I mention our upcoming time management course. Click here for all the details. If you've enjoyed this episode of The Sales Playbook Podcast, please take a trip over to iTunes, leave us a 5 star star rating, write a review and by all means . . . subscribe. Click here to be magically whisked away to the land of  iTunes.