Episode 79 Leveraging LinkedIn Groups As A Social Selling Tool May 13 2013

Everyone and their mother (they actually bring their mother with them) tells you to join LinkedIn and get involved. They tell you that its a great opportunity to build your brand and ultimately increase sales but . . . If you're like me you're really appreciate it if someone actually told you HOW! Today, we're going to talk about how you can utilize LinkedIn groups to help your sales efforts. Here’s What You’ll Gain By Listening Today . . . How to utilize LinkedIn groups to help you with your Meticulous Pre Call Planning The types of LinkedIn groups you must join and a huge mistake you need to avoid when joining groups. Note: I realized after I recorded the podcast that I left out two very important types of groups. I’m not going to rerecord or edit my podcast as it’s something I insist on doing in 1 take only. Watch for a blog post on this topic later this week. The triggers you need to listen for within the groups. A hidden gem inside the groups that most of your competitors will miss completely. One really cool reason why everyone who leads a sales team will want to stop by sales groups on LinkedIn. How you can create content from LinkedIn groups that will help position you as an expert. How LinkedIn groups play into how buyers are buying. How you can use these groups to stand out and even gather competitive intelligence. A cool trick that will save you a considerable amount of money How you can transition from group to a live (as in not dead) chat with your prospect. I also talk about why you might want to start your own group (even outside of LinkedIn) Additional Resources To Support Today’s Podcast . . . 1)    I mention our Sales Playbook group on LinkedIn, please click here to join us! 2)    For those of you in the printing industry, I mention a really cool group called Printing Sales Professionals click here to join. 3) For those of you who would like to learn 15 Ways To Facilitate A LinkedIn discussion, click here for a way cool freebie. 4) Here’s a 17 page report on how you can generate at least 3 more phone appointments each week . . . by utilizing LinkedIn! 5) If by chance you want to splurge and invest a whopping $19.99 in yourself, here’s an 80 page social networking playbook I authored. 6) At the end of the podcast, I mentioned a special link for you to click to help us spread the word about The Sales Playbook Podcast. Could you hook a Jedi up and by clicking here? If you’ve been loving, what you’ve been hearing on The Sales Playbook podcast, please stop by iTunes, leave us a 5 star rating and a review . . . You’d make this aspiring sales rock star’s day! Instructions on how to write a review on iTunes: Step 1  Click on this link Step 2 Look to the left and there’s a button that says “view in iTunes” click it. Step 3 Scroll down to where it says “customer reviews” Directly under that it says “write a review” Step 4 Write an awesome review for your Uncle Paul