Episode 93 Leveraging The "Know, Like and Trust" Thing November 12 2013

Sometimes we hear and say things so often in sales, that quite frankly, we really are saying it more than “owning” it.

Like that whole “People do business with people they know, like and trust” thing.

It makes sense.

Might even illicit an immediate, AMEN from the aspiring sales rock star but . . .

How do you attract a prospect who knows, likes and trusts you?

Today . . . we’re going there!

Here’s What You’ll Gain By Listening Today . . .

A lesson from every personal relationship you have today.

A cool way to “map” your communication for messaging that’s more impactful.

How most buyers tend to get to know you today.

How you might want to add social networking to your calling strategy for a more effective sales mix!

How to watch for and leverage a little something, something called “social clues”.

One surefire way to be more likeable without selling out and being a fake.

The 6 ways people judge you.

How to demonstrate your expertise and become more trustworthy in the process