The Personal Branding Checkup!

So how ya doing in the personal branding department? What are you doing to build this incredible brand called "You"? You see, when it comes to personal branding, most will agree its an important topic but the million dollar question quickly becomes "How does one create a compelling personal brand?" In this week's podcast, we are going to explore 5 areas for you to own in your personal branding journey. Note: You will want to stop this podcast from time to time and ponder some of the questions I present and you will definitely want to write down your answers and my suggestions in your journal. 1) How to create clarity with regard to your "main thing" 2) If people truly buy difference, how do you articulate yours? 3) Understand that the landscape of b2b and b2c has evolved to b2b2b and b2c2c in other words . . . consumers and businesses now want to talk with each other. I offer a 3 part question to help you own the concept that your brand must be able to sustain the inevitable talking behind your back, 4) Understanding the 6 Judgments that your personal brand must be able to survive. 5) The concept of an ongoing "courtship" with your audience. I have some great content lined up for you if you will scroll down and have a listen. Now if you are not in the mood to further your growth this weekend, no worries. My suggestion would be to download this podcast on I-Tunes and allow me to be your educational companion during your drive time this week!