The Why, What & When Of A Good Sales Mix

I come across way too many sales professionals who only cling to one or perhaps two different ways of approaching prospects. In today’s podcast we’re gonna “go there”! We’ll start with how I define an effective sales mix and 4 solid reasons why you should consider it. Next I offer several suggestions on how you can move beyond the phone as a stand alone new account acquisition strategy! Just for the heck of it, we explore some additional activities that most sales people dismiss as “marketing activities”. Note: I mention a cool book in the podcast that has helped me tremendously. It’s called Content Rules and you can check it out here Now all of these ideas are useless unless we tie a bow on that bad boy by exploring . . . When! I can tell you that it can be very challenging for us to juggle all the things we have going on in our world. I offer 3 scheduling strategies for you to navigate your world, on your terms 1) Money Hours Schedule: Here’s a free PDF with a sample money hours schedule I reference in the podcast. 2) The Moonlighting Strategy: Here’s a podcast where I explain this concept in full detail. Please circle back to this once you go through today’s podcast. Dealio? 3) The 1-7-30-4-2-1 Plan: A cool way to be more strategic with your activity Any who, I’d tell you more, but then you’d leave me all alone in my podcast and quite frankly it gets lonely in there!