Episodes

Sunday Dec 02, 2018
Sunday Dec 02, 2018
The amount of time the average sales rep spends selling is pretty low!
According to a study from insidesales.com it's roughly 36.6%!
In this week's episode of The Sales Playbook Podcast, I'm going to attempt to dissect WHY I believe this to be true and;
I'm going to share some additional stats that might surprise the hell out of you!

Saturday Dec 01, 2018
3 Resources To Help You Finish Strong and Start 2019 STRONGER December 1, 2018
Saturday Dec 01, 2018
Saturday Dec 01, 2018

Sunday Nov 25, 2018
Sunday Nov 25, 2018
We're coming up on that time of year where many a sales rep will be setting their 2019 goals and;
Many thought leaders will be beating the hell out of tired advice like setting "S.M.A.R.T." goals.
I thought we should have a little heart to heart about 2 things NOBODY ever talks about.
Hit the handy/dandy audio player below and give this a listen while you're at the gym, in the car, or on your next flight.
Castain's Black Friday Weekend Sale Ending Shortly
If you haven't done so already, please stop by my Black Friday Weekend Sale where you'll find aggressive discounts on our new Rock Star Academy program, our upcoming cold email webinar, my on-demand webinars, and my one on one coaching program.
Please click HERE ASAP to have a look BEFORE the sale ends!

Wednesday Nov 21, 2018
Wednesday Nov 21, 2018
Today's quick tip is all about an email that you absolutely MUST send no later than the day after Thanksgiving.
Once you get done with today's quick tip, make sure you stop by our Black Friday Sale where I just announced our latest course (along with a generous early registration discount) as well as deep discounts on my coaching program and on-demand webinars.
Here's the link if you'd like to have a look!

Tuesday Nov 20, 2018
Quick Sales Tip: A Quote and A Question November 20, 2018
Tuesday Nov 20, 2018
Tuesday Nov 20, 2018
While the rest of the world is mentally checking out on the Tuesday BEFORE Thanksgiving, I decided to step up my game and offer a Quick Sales Tip.
Today, I have a quote and a question that EVERY sales rep should be leveraging!
Think I'm bluffing, then give it a quick listen and when you're done, get on over to our Black Friday event and help support your Uncle Paul over here so I can buy more cigars without my wife giving me hell!
Please click HERE to check out the deep discounts!

Sunday Nov 18, 2018
Episode 238 How To Get A 45 Day Lead On Your Competition November 18, 2018
Sunday Nov 18, 2018
Sunday Nov 18, 2018
In this week's episode of The Sales Playbook Podcast, I share 2, very specific ways, you can get a 45 day lead on your competitors.
I also offer 3, totally FREE downloads to help you kick your competitor's ass!
I also announce something really cool that I haven't announced anywhere else! Yep, you'll hear it first on the podcast!
So go ahead and give this FREE sales lesson a listen during your commute, at the gym, or on that flight your about to take.

Sunday Nov 11, 2018
Sunday Nov 11, 2018
When it comes to phone objections, MOST (if not all) of the discussion seems to be around what to say or how to respond.
Instead, let's take a look at the things that will actually provoke the person on the other end of the phone to push back and object.
In this week's episode of The Sales Playbook Podcast we look at 3 things that cause phone objections and more importantly;
What YOU can do about it.
Please give this FREE sales lesson a listen during your commute, at the gym, or on your next flight!
Press "play" on the handy/dandy player below and enjoy!
On a scale from 1-10 . . .
How are you at avoiding and responding to phone objections?
Come join us for our Objection Buster webinar, this Friday, November 16th, at 11:30 am EST.
I'll be sharing over 25 tips and tactics as well as several templates to help you slam dunk your calling efforts!
Here's what I'm going to share;
- 5 Ways To "Soften The Target" BEFORE You Make The Call.
- How To Warm Up and How To Conduct A "Warm Up" Call.
- 3 Ways To Perfect Your "Pitch".
- What You MUST Say In The First 8 Seconds Of Your Call.
- How To Use The Preemptive Strike Tactic To Neutralize Objections.
- How To Embrace The Power Of "Pattern Interrupts" While Cold Calling.
- The 3 Step "Objection Buster" Formula.
- How To Respond To Stalls Like "Send Me Some Information", "Call Me Back Next Month, Next Quarter, After The Holidays", Etc.
- How To Respond To Typical Objections Such As "Not Interested", "We Already Have A Vendor For That", "We're Under Contract", "No Time To Meet", "No Budget".
- An Exercise That Will Triple Your Responses To Typical Objections.
When?
Friday, November 16th, at 11:30 am EST.
Can't make it?
Sign up anyway and you'll receive the webinar replay and all the resources listed below.
What's Included?
(1) 90 Minute Webinar With Mucho Actionable Tips
Worksheets
Webinar Replay
Cold Call Template
7 Objection Buster Templates
How Much?
$99
Please click HERE to reserve your spot and/or to get on the list to receive the webinar replay and templates!

Wednesday Nov 07, 2018
Wednesday Nov 07, 2018
I have a really cool and timely phone objection resource for you but its timely and you'll want to listen to this ASAP.

Sunday Nov 04, 2018
Sunday Nov 04, 2018
Here we are trying to tell our prospects that things will be different with us and yet;
We say and do the same things as our competitors!
I put together a FREE audio lesson for you where I share;
3 out of the box ways for you to stay top of mind when you're most vulnerable;
Between meetings!
Please click the handy/dandy audio player below to enjoy this FREE lesson!
Better HURRY . . .
If you'd like access to our How To Expedite Your Deals BEFORE Year End webinar, better sign up ASAP.
It all takes place this Thursday, November 8th, at 11:30 am EST and registration is about to end.
Here's what you'll gain by signing up today;
- How To Get In Front Of Prospects With A Higher Degree of Urgency
- How To Get Access To ALL Of The Stakeholders Without Offending Your Contact.
- 1 Thing You Can Do To IMMEDIATELY Stand Out In A Competitive Deal
- How To IMMEDIATELY Take Control (Without Being Manipulative)
- The 5 Types Of Questions That Propel The Sale Forward
- What To Say/Do When Your Prospect Wants To Take 3 Bids.
- 1 Dozen Ways To Expedite Your Deals.
- 5 Ways To Keep Your Prospect Engaged and Focused On YOU; Even Between Meetings and Phone Calls!
- How To Maneuver Your Competitors Into A Defensive Position, Without Badmouthing!
At The End Of The Webinar, You’ll Have A Powerful Framework to Outfox, Outmaneuver, and Outsell your competitors!
When?
This Thursday, November 8th at 11:30 am EST.
Can’t make it on Thursday, November 8th at 11:30 am EST?
Sign up anyway and I’ll send you the webinar replay later that afternoon. View it at a more convenient time! And yes, I'll send you the templates and bonus PDF listed below.
Here’s What You’ll Get . . .
(1) 90 Minute Webinar Packed With Actionable Tips.
Worksheets
Webinar Replay (Sent Later That Day)
2 Templates That Have Been Working Like A Charm For Me
Bonus PDF
What’s The Investment?
$99
Please CLICK HERE to reserve your spot!

Sunday Oct 28, 2018
Sunday Oct 28, 2018
In this week's episode of The Sales Playbook Podcast, I share several ways to keep your deals moving forward especially;
When it's almost year end and we need EVERY deal to make it across the finish line.
How To Expedite Your Deals BEFORE Year End
Join us for our webinar, on November 8th at 11:30 am EST.
Here's what you'll gain by joining us;
First, I'm going to be a good coach and show you how to reduce the probability of being in this situation again by showing you;
- How to get in front of people who have a much higher degree of URGENCY to make a change NOW.
- Getting the right people into your meetings. My definition of the "right" people might shock you!
Then, we're going to discuss . . .
- How to disqualify your competitors from the running WITHOUT badmouthing them.
- How to emotionally charge up your prospects so they have complete buy in to making a change NOW!
- How to keep your prospect completely engaged, between meetings and your deal moving forward!
- How to create a communication plan so you avoid any of that lame "Calling to check in" BS.
- What to do when your prospect goes silent.
- What to do when your prospect uses the holidays to stall a decision. You're welcome!
Here's What You'll Get . . .
(1) 90 Minute Webinar Packed With Actionable Tips.
Worksheets
Webinar Replay
2 Templates That Have Been Working Like A Charm For Me
Bonus PDF Sent The Following Week
What's The Investment?
$99 I know, I should have given you more time to refinance your home, sell off a kidney etc but;
I'm thinking if you only get 1 takeaway from our time together;
You'll more than make it back!