Episodes
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Saturday Jun 30, 2018
Episode 220 How To Kick Ass and Still Enjoy Your Summer June 30, 2018
Saturday Jun 30, 2018
Saturday Jun 30, 2018
As adults sometimes we feel like that little kid staring out the window at school wishing they were out on the playground.
Happens every summer with many of us but we're torn.
On one hand we want to have fun, slow down and recharge but;
On the other hand who the hell can afford 2-3 months of that?
In this week's episode of The Sales Playbook Podcast I share 3 ways you can kick ass and still enjoy the summer!
This one time, at Sales Camp . . .
Join us for our Virtual Sales Camp Program.
It's 100 tips and tactics, 15 sales email templates, 1 cold call template, 4 voicemail templates, 1 agenda statement template, and a really cool PDF with 100 sales questions.
Here’s what we’ll cover . . .
Session I
- 30 ways to find potential clients who have a higher probability of needing what you sell TODAY.
- How to research quickly and efficiently so it doesn't become your life's work.
- 33 ways to approach a potential client.
- 3 ways to dramatically increase the probability of someone taking your call instead of letting it go to voicemail.
- Creating a prospecting cadence that maximizes exposure, while limiting something experts refer to as "Becoming a pain in the ass".
- 15 email templates that get opened, read and responded to.
Session II
- How to embrace a “gatekeeper” as a partner vs some cranky keeper of the gate!
- How to craft an objection resistant dialogue that gets their attention from "Hello". I'm also going to send you a template you can IMMEDIATELY apply.
- 12 ways to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!
- A 3 step formula for responding to 95% of the objections you get on a regular basis.
- 3 really cool tactics to use when someone asks you to send them information.
- 4 types of voice mails that will capture the recipient's attention. I'm also going to send you the templates.
Session III
- The one question you MUST ask the minute you set the appointment.
- The Pre Appointment Packet you need to get into your prospect's hands BEFORE your meeting.
- A template that will help you take immediate control of your next prospect meeting (without having you come across as pushy or manipulative).
- 12 tactics that safeguard your deal from obstacles, stalls and objections.
- 5 Types of questions (with examples) that jumpstart your prospect's emotions while forging your credibility.
- How to disqualify competitors WITHOUT badmouthing them.
Session IV
- The one question you MUST ask BEFORE presenting your solutions.
- 3 things to include in your proposals that your competitors WON'T!
- How to keep the discussion from going prematurely to price.
- 12 ways to REDUCE doubt, skepticism and objections while keeping your deal moving forward.
- How to keep the attention of ALL of the stakeholders, better yet, how to keep them actively involved in the meeting!
- How to ask for the business WITHOUT getting all "salesy".
- How to negotiate like a pro!
- A communication plan that addresses THE most dangerous time with your prospects . . . The time between meetings!
FREE Bonus Session: 25 Ways To ROCK Your Sales This Summer
- 3 ways to create URGENCY with your prospects and clients
- 10 email tactics that will help you capture your prospect’s attention (and get more responses)
- 2 “Summer Specific Attention Getters”
- 2 ways to triple your referrals
- 3 ways to generate more business with your existing clients
- 3 ways to handle “Call me back after Labor Day”
- A ridiculously simple summer communication plan you can implement the moment I teach it to you
- How to leverage the summer instead of dreading it
- How to outwork your competitors this summer (and still enjoy the heck out of yours)
So what do you get?
(4) 90 minute pre-recorded sessions with worksheets.
Bonus session
15 sales email templates
1 cold calling template
4 voicemail template
PDF with 100 sales questions
Castain's Agenda Statement template
How much?
$375
When?
Whenever you'd like. I'll send you everything within 24 hours and the rest is up to you.
Please click HERE to get started!
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Sunday Jun 24, 2018
Sunday Jun 24, 2018
Coming up on my birthday something wasn't right this year.
Something was off and I felt out of sync!
Actually, something was bothering me but I didn't know what.
I wasn't sad or depressed but still;
Something was off!
I didn't do any of that "turn that frown upside down" sh*t;
Instead, I chose to do something else that I share in this week's Sales Playbook Podcast.
At the end of the podcast I offer two very timely thing that expire shortly so you might want to listen to this episode immediately!
Please take the time to listen to this week's episode!
T-Minus 4 Days Until We ROCK Your Prospecting!
Our How To Get Your Dream Client's Attention webinar kicks off this Thursday, June 28th, at 11:30 am EST.
During this webinar, you’ll gain access to;
- How To Dramatically Increase The Odds Of Having A Decision Maker Take Your Call (Did You Ever Wish There Was A Way You Could Get Someone To Actually Pick Up The Phone? Here You Go!)
- How A Decision Maker Reads An Email and The 5 Email Tactics Your Peers Are Leveraging To Stand Out.
- 2 Email Subject Lines That Lead To More Opens and Responses.
- 1 Simple Phrase That Will Capture A Decision Maker’s Attention.
- 3 Ways Your Peers Are Leveraging "Seasonal Messaging" To Set Themselves Apart.
- 15 Ways Your Peers Are Using Creativity To Get In The Door (I’ll Be Sending A Really Cool Bonus PDF After The Webinar)
- 4 Things You Can Do Via Your Social Network To Get Your Dream Client's Attention (That Pretty Much NO ONE Is Doing!)
- How To Create A Prospecting Cadence That Helps You Stand Out WITHOUT Becoming A Pain In The Ass!
WHEN?
Thursday, June 28th, at 11:30 am EST.
What Do You Get?
(1) 90 Minute Webinar
Worksheets
Webinar Replay
PDF With 15+ Ways To Use Creativity To Capture Your Dream Client's Attention
How Much?
$99
Please click HERE to reserve your spot!

Sunday Jun 17, 2018
Episode 218 Why Your Dream Client Disregards and Deletes You June 17th, 2018
Sunday Jun 17, 2018
Sunday Jun 17, 2018
You leave a message for a potential client and they don't return the call.
You send an email . . . NOTHING.
While you could easily write the lack of response off as "the world we live in as sales reps";
I believe there are 5 things you're doing (or not doing) that makes it easier for you to get disregarded and deleted!
In this week's episode of The Sales Playbook Podcast I take you through several all of them and;
Offer several ways to turn it around and dramatically improve your response rate!
How To Get Your Dream Client's Attention
On June 28th, at 11:30 am EST, we're going to be talking about How To Get Your Dream Client's Attention.
Here’s what I’m going to share;
- How To Dramatically Increase The Odds Of Having A Decision Maker Take Your Call (Did You Ever Wish There Was A Way You Could Get Someone To Actually Pick Up The Phone? Here You Go!)
- How A Decision Maker Reads An Email and The 5 Email Tactics Your Peers Are Leveraging To Stand Out.
- 2 Email Subject Lines That Lead To More Opens and Responses.
- 1 Simple Phrase That Will Capture A Decision Maker’s Attention.
- 3 Ways Your Peers Are Leveraging "Seasonal Messaging" To Set Themselves Apart.
- 15 Ways Your Peers Are Using Creativity To Get In The Door (I’ll Be Sending A Really Cool Bonus PDF After The Webinar)
- 4 Things You Can Do Via Your Social Network To Get Your Dream Client's Attention (That Pretty Much NO ONE Is Doing!)
- How To Create A Prospecting Cadence That Helps You Stand Out WITHOUT Becoming A Pain In The Ass!
WHEN?
Thursday, June 28th, at 11:30 am EST.
What Do You Get?
(1) 90 Minute Webinar
Worksheets
Webinar Replay
PDF With 15+ Ways To Use Creativity To Capture Your Dream Client's Attention
How Much?
$99
Please click HERE to reserve your spot!
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Sunday Jun 10, 2018
Episode 217 The Silent Killer Of Sales Reps June 10, 2018
Sunday Jun 10, 2018
Sunday Jun 10, 2018
In this week's episode of The Sales Playbook Podcast we discuss something we never even see coming as sales reps and yet;
It robs us of our time (to the tune of 55 days per year) and;
It robs us of our productivity too!
We'll talk about how you can identify it and what you can do to keep it from showing its ugly face in your day to day!
Ready To ACCELERATE Your Efforts, Opportunities, and Results?
Join us for our ACCELERATE webinar this Thursday, June 14th, at 11:30 am EST.
Here what we're going to discuss;
- Taking inventory of your strengths and weaknesses (You'll use my evaluation form and receive personalized email feedback).
- Creating an ACTION plan to crush the sales goals you've set for 2018!
- The 3 drivers of sales success and the 5 obstacles that typically get in the way!
- How to access your peak performance states regularly and consistently!
- The "10 Things" exercise (You'll receive personalized, email feedback).
- How to generate 75 additional phone appointments in the second half of 2018 (WITHOUT breaking a sweat)!
- Creating your own personal "War Room".
- The one, non-negotiable thing that needs to be scheduled (besides prospecting).
- 50 ways to use a journal to guide your thoughts, ideas, and generate solutions. You'll also receive a PDF with exercises.
- 5 Ways to maximize your time and your productivity!
- A simple thing you MUST do on your way to and from work each day!
When?
This Thursday, June 14th, at 11:30 am EST.
IMPORTANT . . .
Can't make it then? Sign up anyway to receive the webinar replay and all the goodies listed below!
What Do You Get?
(1) 90 Minute Webinar
Webinar Replay
(1) Self Evaluation (It's informal and fun so don't worry)
Email Feedback Once You Submit The Evaluation.
Email Feedback Once You Submit Your "10 Things Exercise)
PDF With 50 Journal Exercises
Email Support For 30 Days
How Much?
$149
Please click HERE to reserve your spot!
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Sunday Jun 03, 2018
Episode 216 3 Ways To Get Your Year Back On Track June 3, 2018
Sunday Jun 03, 2018
Sunday Jun 03, 2018
In this week's episode of The Sales Playbook Podcast we talk about the categories of things that impact your sales results.
This is an episode where you're going to want to take notes because I hold nothing back and share mucho ACTIONABLE tips!
Ready To ACCELERATE Your Sales Results?
Join us on June 14th, at 11:30 am EST for our ACCELERATE webinar.
This webinar is going to be quite different than anything I've ever offered before in that there will be 2 assignments where you will get personalized email feedback AFTER the webinar.
Here's what we're going to cover;
- Taking Inventory Of Your Strengths and Weaknesses (You'll use my evaluation form and receive personalized, email feedback)
- Creating An Action Plan To Bring Your Results To New Heights
- The 3 Drivers To Increasing Sales
- The 5 Obstacles That Typically Get In The Way
- The "10 Things" Exercise (You'll receive personalized, email feedback)
- Creating Your Own Personal "War Room"
- The One, Non-Negotiable Thing That Needs To Be Scheduled (Besides Prospecting)
- 5 Ways To Guard Your Time
- A Simple Thing You MUST Do On Your Way To and From Work Each Day
At the end of the webinar, you'll have a BETTER plan to take with you for the second half of 2018 and quite frankly, for the rest of your life!
But . . .
You'll also have something most webinars DON'T provide;
Feedback and support from the host!
When?
June 14th, at 11:30 am EST.
What Do You Get?
(1) 90 minute webinar
(1) Self Evaluation (It's informal and fun so don't worry)
Email Feedback Once You Submit The Evaluation.
Email Feedback Once You Submit Your "10 Things Exercise)
Email Support For 30 Days
How Much?
$149
I'm not going to be able to take on an unlimited amount of participants for this one so my advice would be to reserve your spot now.
Please click HERE to reserve your spot today!
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Thursday May 31, 2018
Thursday May 31, 2018
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Tuesday May 29, 2018
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Sunday May 27, 2018
Sunday May 27, 2018
In this week's episode of The Sales Playbook Podcast we discuss a period of time that exists in ALL deals where the rep is most vulnerable!
Oh, and we also talk about what you can do about it.
IMPORTANT Deadline . . .
Registration is about to end for Paul Castain's Closers Academy program which launches this Friday, June 1st, at 11:30 am EST!
Here's the deal . . .
Session I (June 1st at 11:30 am EST)
*The one question you MUST ask the minute you set the appointment.
*The Pre Appointment Packet you need to get into your prospect's hands BEFORE your meeting.
*A template that will help you take immediate control of your next prospect meeting (without having you come across as pushy or manipulative).
*12 tactics that safeguard your deal from obstacles, stalls and objections.
*5 Types of questions (with examples) that jumpstart your prospect's emotions while forging your credibility.
*How to disqualify competitors WITHOUT badmouthing them.
Session II (June 8th at 11:30 am EST)
*The one question you MUST ask BEFORE presenting your solutions.
*3 things to include in your proposals that your competitors WON'T!
*How to keep the discussion from going prematurely to price.
*12 ways to REDUCE doubt, skepticism and objections while keeping your deal moving forward.
*How to keep the attention of ALL of the stakeholders, better yet, how to keep them actively involved in the meeting!
*How to ask for the business WITHOUT getting all "salesy".
*How to negotiate like a pro!
*A communication plan that addresses THE most dangerous time with your prospects . . . The time between meetings!
Go at your own pace!
Join us live on June 1st and June 8th or review the replay at a more convenient time. Do both, I won't tell anyone!
Here’s What You’ll Get . . .
(2) 90 minute sessions with over 50 ideas to dramatically improve your ability to get MORE deals across the finish line.
Webinar Replay (Always Sent Immediately After Each Session)
(2) Sets of Worksheets
Templates
A PDF With 100 Sales Questions For Your Arsenal
What’s The Investment?
$199
Please click HERE
Hey Sales Managers;
Train your entire sales team on this program (and get a FREE 30 minute call with your sales team) and you pay for only 5 people to attend.
No, that's NOT a typo!
All you have to do is send an email to paul@yoursalesplaybook.com and let me know that you’d like to take advantage of this offer. I’ll send you an invoice and once payment is received we’ll set up the FREE team call for you and your sales team.
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Sunday May 20, 2018
Sunday May 20, 2018
If you're like me and sell in a REALLY competitive industry;
You'll appreciate this super simple tactic that will help you IMMEDIATELY stand apart from your competitors!
Think I'm bluffing?
Then I triple dog dare ya to give this week's episode of The Sales Playbook Podcast a listen!
And I offer a really cool freebie at the end of the podcast.
How To Close More Deals
We just announced our new program Paul Castain's Closers Academy.
Here's the plan;
Session I (June 1st at 11:30 am EST)
*The one question you MUST ask the minute you set the appointment.
*The Pre Appointment Packet you need to get into your prospect's hands BEFORE your meeting.
*A template that will help you take immediate control of your next prospect meeting (without having you come across as pushy or manipulative).
*12 tactics that safeguard your deal from obstacles, stalls and objections.
*5 Types of questions (with examples) that jumpstart your prospect's emotions while forging your credibility.
*How to disqualify competitors WITHOUT badmouthing them.
Session II (June 8th at 11:30 am EST)
*The one question you MUST ask BEFORE presenting your solutions.
*3 things to include in your proposals that your competitors WON'T!
*How to keep the discussion from going prematurely to price.
*12 ways to REDUCE doubt, skepticism and objections while keeping your deal moving forward.
*How to keep the attention of ALL of the stakeholders, better yet, how to keep them actively involved in the meeting!
*How to ask for the business WITHOUT getting all "salesy".
*How to negotiate like a pro!
*A communication plan that addresses THE most dangerous time with your prospects . . . The time between meetings!
Go at your own pace!
Join us live on June 1st and June 8th or review the replay at a more convenient time. Do both, I won't tell anyone!
Here’s What You’ll Get . . .
(2) 90 minute sessions with over 50 ideas to dramatically improve your ability to get MORE deals across the finish line.
Webinar Replay (Always Sent Immediately After Each Session)
(2) Sets of Worksheets
Templates
What’s The Investment?
$199
Please click HERE to secure your spot.
IMPORTANT Note For Sales Managers . . .
Train your entire sales team on this program (and get a FREE 30 minute call with your sales team) and you pay for only 5 people to attend.
No, that's NOT a typo!
All you have to do is send an email to paul@yoursalesplaybook.com and let me know that you’d like to take advantage of this offer. I’ll send you an invoice and once payment is received we’ll set up the FREE team call for you and your sales team

Sunday May 13, 2018
Sunday May 13, 2018
In this week's episode of The Sales Playbook Podcast we talk about the psychology behind WHY we avoid cold calls and;
SEVERAL things you can do to kill procrastination once and for all!
IMPORTANT Deadline . . .
If you'd like to download our Prospect Like A Pro download, you better do it really soon because the deadline is here.
Otherwise, here's what you're going to miss out on;
- 30 ways to find potential clients who have a higher probability of needing what you sell TODAY.
- How to research quickly and efficiently so it doesn’t become your life’s work.
- 33 ways to approach a potential client.
- 3 ways to dramatically increase the probability of someone taking your call instead of letting it go to voicemail.
- Creating a prospecting cadence that maximizes exposure, while limiting something experts refer to as “Becoming a pain in the ass”.
- 15 email templates that get opened, read and responded to.
- How to embrace a “gatekeeper” as a partner vs some cranky keeper of the gate!
- How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.
- 12 ways to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!
- A 3 step formula for responding to 95% of the objections you get on a regular basis.
- 3 really cool tactics to use when someone asks you to send them information.
- 4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates.
Go At Your Own Pace
Since this is a download, there aren’t any set times you need to show up for class. View it at your leisure and go at your own pace. I won’t tell anyone!
Here’s What You’ll Get . . .
(2) 90 minute sessions with over 75 ideas to dramatically improve your prospecting efforts!
(2) Sets of worksheets (one for each session)
15 email templates
1 opening statement template
4 voicemail templates
Email access to me to answer any course related questions
What’s The Investment?
$199
Click HERE to download it NOW!