Episodes

Sunday Nov 26, 2017
Sunday Nov 26, 2017
The phone is a major tool for us in sales but;
Many times we're simply too busy to work that muscle group so;
This week I share 4 tips on how you can improve your phone game without;
Spending a ton of time on it!
Cold Calls That ROCK!
Here’s what I’m going to share . . .
- How to research a potential client WITHOUT becoming a full time research analyst.
- 2 ways to get WARM Introductions.
- 5 Email Templates That WARM up a cold call.
- How to craft an objection resistant dialogue that gets their attention in the first 10 seconds.
- How to proactively prevent skepticism, doubt, resistance and, I might as well say it; OBJECTIONS!
- How to respond to typical objections like “Not interested/No need” “Have a supplier/Under contract” “Too busy”.
- How to respond to typical stalls, like “Call me back next month, next year, after the holidays, next millennium etc” “Send me your information” etc.
- A 3 step formula to help you regain control of your calls.
- 4 ways to beat nervousness and call reluctance.
When?
December 1st at 11:30 am EST and don’t worry if you can’t make it that day. Sign up anyway and I’ll send you the webinar replay and all the goodies listed below!
Here’s what you’ll get;
(1) 90 minute webinar
Worksheets
Webinar Replay (In case you can’t make it or you’d just like to go back for more)
5 Email Templates
How Much?
$99
So if you’d like to bring your phone skills up a notch or three, click HERE to secure your spot!

Saturday Nov 25, 2017
Something For YOU This Weekend (Timely Please Listen To This ASAP) November 25, 2017
Saturday Nov 25, 2017
Saturday Nov 25, 2017

Sunday Nov 19, 2017
Prospecting and The Art Of Leveraging A Holiday Week November 19, 2017
Sunday Nov 19, 2017
Sunday Nov 19, 2017
As much as I love the holidays, they can be really challenging for us sales folk.
Prospects out of office
Prospects mentally checked out and;
Perhaps we might be a tad guilty of that "mental check" too!
Don't worry, I have you covered!
In this week's Quick Sales Tip, I offer several ways for you to absolutely leverage the heck out of a holiday week!
Think I'm bluffing?
Then I triple dog dare ya to listen to this audio tip!
FYI . . .
Next to emails, the phone is easily the noisiest channel when it comes to reaching out to a potential client!
And since they are overwhelmed with the high volume of calls . . .
They have assistants filtering them
Voicemails stopping them and if you’re lucky enough to get through . . .
You’re dealing with a person who will make a really quick judgment as to whether or not you’re worthy of being heard, let alone being granted an appointment.
Sadly, less than 3% of cold calls result in an appointment!
According to a report from IBM, only about 3% of all the calls you’re making result in the appointment. If you’re like most people, you think that the old “Sales is a numbers game” philosophy fixes that when all you’re really doing is more of something that was ineffective! That’s why I thought it might be time to ROCK your phone calls with a special 90 minute webinar!
It all takes place on December 1st at 11:30 am EST
Here’s what I’m going to share . . .
- How to research a potential client WITHOUT becoming a full time research analyst.
- 2 ways to get WARM Introductions.
- 5 Email Templates That WARM up a cold call.
- How to craft an objection resistant dialogue that gets their attention in the first 10 seconds.
- How to proactively prevent skepticism, doubt, resistance and, I might as well say it; OBJECTIONS!
- How to respond to typical objections like “Not interested/No need” “Have a supplier/Under contract” “Too busy”.
- How to respond to typical stalls, like “Call me back next month, next year, after the holidays, next millennium etc” “Send me your information” etc.
- A 3 step formula to help you regain control of your calls.
- 4 ways to beat nervousness and call reluctance.
When?
December 1st at 11:30 am EST and don’t worry if you can’t make it that day. Sign up anyway and I’ll send you the webinar replay and all the goodies listed below!
Here’s what you’ll get;
(1) 90 minute webinar
Worksheets
Webinar Replay (In case you can’t make it or you’d just like to go back for more)
5 Email Templates
How Much?
$99
So if you’d like to bring your phone skills up a notch or three, click HERE to secure your spot!

Wednesday Nov 15, 2017

Sunday Nov 12, 2017
Sunday Nov 12, 2017
Advertisers know something about us and they are brilliant at navigating around it.
They know that we need to hear, read, experience something MORE than once in order for a point to register.
Your buyers are the same way!
In this week's Quick Sales Tip, we talk about how you can make your point, in multiple ways, over the ENTIRE sales cycle without;
Coming across as incredibly repetitious!
So go ahead and give it a listen, I triple dog dare ya!
Would You Like To Close MORE Deals?
Join us for our How To Close MORE Business webinar, this Thursday, November 16th, at 11:30 am EST!
Here’s what you’ll gain by joining us;
- 30 ways to find buyers with a much higher degree of urgency to do the deal NOW!
-
How to get the right players to your meetings… my definition of the “right players” might surprise you.
-
How to establish your authority … BEFORE you even have your first meeting with your prospect. How to set the rules of engagement and outfox your competitors during highly competitive situations.
- 12 “Insurance Policies” you MUST take out with EVERY prospect!
- 12 forms of “evidence” that reduce doubt, skepticism and objections.
-
How to create a higher degree of urgency during the “courtship” and how to ask for the business WITHOUT any of those cheesy “closing lines”!
-
How to handle the price objection WITHOUT giving away the store and how to handle stalls like “I need to think it over” and “I need to run this by my boss”. And just for sh*ts and giggles, we might as well show you what to do when your prospect goes silent and stops responding to you.
-
How to position yourself for a “second chance” when you lose a deal!
Here’s What You’ll Get . . .
(1) 90 Minute Webinar Packed With Actionable Tips.
Worksheets
Webinar Replay (Sent Later That Day)
2 Templates That Have Been Working Like A Charm For Me
What’s The Investment?
$99
Please click HERE to reserve your spot, and to take the first step to;
Closing MORE of the deals you’ve worked hard to create!

Sunday Oct 29, 2017
Sunday Oct 29, 2017
In this week's Quick Sales Tip, I flag an area, that the vast majority of sales reps miss when it comes to creating their plan to sell more in the upcoming year.
I offer a really cool FREEBIE, a few action items to help you kick ass and;
The best thing about it;
Is that you DON'T have to wait until 2018 to get started!
Important Reminder . . .
Have you signed up for our Negotiate Like A Pro webinar yet?
It happens, right on your computer screen, this Thursday, November 2, at 11:30 am EST.
Otherwise, here’s what you’re about to miss;
- 7 Ways To Create Deals Where There’s A Lower Probability Of Having To Negotiate
- 5 Tactics That Are Likely To Be Used Against You (And Countermeasures For You To Regain Control)
- How To Understand (and Leverage) Behavioral Styles
- One Subtle Tactic That Gives You Leverage
- How To Create A Collaborative Negotiation
- What To Do When You Hit An Impasse
- How To Walk Away Without Killing Your Chances To Do Business In The Future
When?
This Thursday, November 2nd, at 11:30 am EST.
IMPORTANT . . .
Can’t make it this Thursday?
Sign up anyway and I’ll send you the webinar replay Thursday afternoon. View it whenever you’d like!
What do you get?
(1) 90 Minute Webinar With A Ton Of Actionable Tips
Worksheets
Webinar Replay (Sent Thursday Afternoon)
Bonus PDF With Additional Ideas (Sent The Following Week)
How Much?
$99
Click HERE to secure your spot!

Sunday Oct 22, 2017
Episode 199 Things To Do To Avoid Having To Negotiate October 22, 2017
Sunday Oct 22, 2017
Sunday Oct 22, 2017
If you continually find yourself in situations where you're asked to lower your price and/or negotiate your terms;
This episode of The Sales Playbook Podcast is especially for you!
I share 5 things you can do On The Front End to make your deals more resistant to objections, having to lower prices and having to modify your terms.
Are You Leaving Money On The Table?
Many sales reps LOSE money simply because they DON'T know how to negotiate!
I'll be sharing my best tips during our Negotiate Like A Pro webinar!
I’m going to share;
- 7 Ways To Create Deals Where There’s A Lower Probability Of Having To Negotiate
- 5 Tactics That Are Likely To Be Used Against You (And Countermeasures For You To Regain Control)
- How To Understand (and Leverage) Behavioral Styles
- One Subtle Tactic That Gives You Leverage
- How To Create A Collaborative Negotiation
- What To Do When You Hit An Impasse
- How To Walk Away Without Killing Your Chances To Do Business In The Future
When?
Thursday, November 2nd, at 11:30 am EST.
What do you get?
(1) 90 Minute Webinar With A Ton Of Actionable Tips
Worksheets
Bonus PDF With Additional Ideas (Sent The Following Week)
How Much?
$99
Also, this is a live virtual online event. You only have one chance to join us LIVE so click HERE to secure your spot!

Sunday Oct 15, 2017
Sunday Oct 15, 2017
There are these things in sales that we know we SHOULD do but we've never really thought about why (beyond the obvious).
And heck, there are things we just aren't talking about, but should, when it comes to testimonials!
In this week's episode of The Sales Playbook Podcast, we dive headfirst into this topic and;
I offer several ACTIONABLE tips to help you provide this valuable form of evidence to your prospects!
There’s quite a bit more to this, and several more examples that I will be sharing next week, during our 20 Psychological Tactics That Drive Sales webinar.
Have you signed up yet?
Here’s what you’ll discover by attending;
- How To Access Peak Performance States Regularly and Consistently
- How To Overcome Fear, Doubt and Procrastination
- 2 Psychological Tactics To Use In A Cold Email
- The 6 Psychological Triggers That Expedite Deals
- The 7 Judgments Each Of Us Face From Our Prospects and Clients
- 8 BETTER Ways Of Building Rapport
- 12 Ways To Put A Skeptic At Ease
- How To Use “Pattern Interrupts” To Modify A Potential Client’s Behavior
- The Psychological IMPACT Of Asking Kick Ass Questions
- How To Leverage Things Like Intrigue, Scarcity, Peer Pressure, Etc
When?
Thursday, October 19th at 11:30 am EST
Here’s what you’ll get;
(1) 90 Minute Webinar With Actionable Tips
Worksheets
Webinar Replay
Bonus PDF Sent After The Webinar
How Much?
$99
Please click HERE to reserve your spot! Registration is about to end!

Monday Oct 02, 2017
Monday Oct 02, 2017
I have 5 absolutely crazy examples from LinkedIn that truth be told, the vast majority of people are actually doing.
There's also a cool freebie for the taking!
Think I'm bluffing?
Then I triple dog dare ya to give this week's episode of The Sales Playbook Podcast a listen!
Would You Like To Generate MORE Leads?
Then you should DEFINITELY come join us for our How To Generate Leads Via LinkedIn webinar this Thursday, October 5th, at 11:30 am EST!
I’m going to get into actual tactics and share 10 templates I created to help you;
Work a proven communication plan from the moment you say “hello” to the moment you transition that “connection” off of your computer screen.
Here’s what you’ll GAIN by joining us . . .
- What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using!
- How to position yourself as an expert without coming across as a total tool!
- How to provide value WITHOUT conditioning a bunch of freeloaders!
- How to create a referral machine . . .Even with people who’ve never bought from you!
- How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary.
- How to dramatically increase your response rates via LinkedIn.
- How to approach someone without coming across as salesy.
- How to do this all on a tight schedule.
At The End Of The Webinar, You’ll Have The Framework For A
Powerful Lead Generation System!
The investment is only $99 and here’s what you’ll get;
(1) 90 minute webinar
Worksheets
The Recording (Sent out later that day)
2 Bonus eBooks with additional ideas
10 Templates
Email Access To Me to answer any webinar related questions
Can’t make it this Thursday, October 5th at 11:30 am EST?
Sign up anyway and I’ll send you the webinar replay later that afternoon. View it at a more convenient time.

Sunday Sep 24, 2017
Episode 196 Cold Calling vs LinkedIn September 24, 2017
Sunday Sep 24, 2017
Sunday Sep 24, 2017
For several years now, I've witnessed an absolutely useless debate pitting the cold call vs LinkedIn or cold calling vs "social selling".
In this week's episode we explore why this is the absolutely WRONG question to be asking and why you might want to seriously consider BOTH.
Do You Generate Leads Via LinkedIn?
On October 5th, at 11:30 am EST, I’m going to take you behind the scenes and show you how I do it,
And I’m going to offer it free of “fluff”, stupid training acronyms or philosophical nonsense.
Just the tactics!
I’m going to show you:
- What to say and do, from the moment, you connect with someone. And I’m going to give you all 10 of the templates that I’ve been using!
- How to position yourself as an expert without coming across like a tool. You’re welcome!
- How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you! Another lesson that I learned the hard way!
- How to create a referral machine . . .Even with people who’ve never bought from you!
- How to IMMEDIATELY increase your phone appointments right from your LinkedIn network.
- How to use LinkedIn Publisher to create MORE opportunities even if you have no clue what to write about.
- How to dramatically increase your response rates via LinkedIn.
- How to approach someone without coming across as salesy.
- How to do this all on a tight schedule (I mean, I’m sure you don’t have all day to play around on LinkedIn, right?
And I ABSOLUTELY WON’T show you a damn thing about improving your LinkedIn profile.
Why?
Because I’ll leave that for every other “Expert” to beat to death.
Personally, I think we should focus our efforts on actually being SOCIAL on a social network. The mechanics of LinkedIn really need to take a back seat to the SOCIAL part!
At The End Of The Webinar, You’ll Have The Framework For
A Powerful Lead Generation System!
The investment is only $99 and here’s what you’ll get;
(1) 90 minute webinar
Worksheets
Webinar Replay (Sent out later that day)
2 Bonus eBooks with additional ideas
10 Templates
Email Access To Me to answer any webinar related questions
Click HERE to reserve your spot today.
Can’t make it on October 5th, sign up anyway and I’ll send you the webinar replay. View it whenever you’d like!