Episodes

Sunday Jan 07, 2018
Sunday Jan 07, 2018
Truth be told, there are lots of things that drive sales success but;
In the spirit of simplicity, I've broken it all down to just;
3 things that you absolutely, positively MUST be obsessed with and;
1 necessary evil you had better embrace.
I talk all about them in this week's episode of The Sales Playbook Podcast.
Playbook For A Successful Year . . .
Come join us this Thursday, January 11th, at 11:30 am EST for our Playbook For A Successful Year Webinar.
Here are just a few of the things you’ll gain by joining us;
- 3 Automated Sales Tactics That Will Save You Time and Make You Money
- How To Add 16 More Selling Days In 2018 WITHOUT Infringing Upon Your Personal Life
- How To Add 1500 More “Touches”, This Year, To Your Prospecting Efforts (Even When You’re Crazy Busy)
- The 5 Obstacles To Building Your Business (and what you can do about it)
- A Simple Tactic To Free Up More Selling Time
- A Proven Routine To Help You Grow Your Sales
- 10 Ways To Absolutely ROCK Your Selling Efforts
- How To Blow Off Unnecessary Meetings WITHOUT Being Rude
- One, SIMPLE Thing That Can Make You More Productive Immediately
When?
January 11th at 11:30 am EST.
Can’t make it? Sign up anyway and I’ll send you the replay and all the goodies listed below. View it whenever you’d like.
What Do You Get?
(1) 90 Minute Webinar With Over 25 Actionable Tips
Worksheets
Webinar Replay
PLUS 2 REALLY COOL BONUSES . . .
After the webinar, I’ll be sending you a FREE bonus PDF and a link to a FREE secret resource page with additional ideas, links etc.
What’s The Investment?
$99
Click HERE or the button below to take the first step to a better 2018!

Wednesday Dec 20, 2017
Wednesday Dec 20, 2017

Sunday Dec 17, 2017
How To Radically Improve A Sales Email December 17, 2017
Sunday Dec 17, 2017
Sunday Dec 17, 2017
If your sales emails are getting ignored or if you're getting the dreaded "Remove", this week's Quick Sales Tip is for you!
I take you through 3 super simple things you can IMMEDIATELY change that will get you better results.
No time to listen to this FREE audio tip?
Bullsh*t! Make the time!
Listen to it in the car, on your flight,but let's lose the excuses and get to work!
Would You Like My 20 Best Sales Email Templates?
This Thursday, December 21st at 11:30 am EST, I’m going to be sharing my 4 step messaging framework, my 20 BEST sales emails and then sending everyone on their way with my sales email templates.
BUT HERE’S THE THING;
THERE’S ONLY 4 DAYS LEFT TO REGISTER!
Here are just a few of the emails we’ll discuss;
- The 2 emails that generate a sick amount of appointments for me each week.
- The one email (with 12 different variations) that reduces doubt, skepticism and objections.
- The email that demonstrates your expertise.
- The “Little Big Horn” email.
- 2 emails you MUST send to your LinkedIn network.
- The “Social Clue” email.
- The “Disappearing Prospect” email.
- An intro email (with 30 different variations).
- The “Reverse Call To Action” email.
When?
Thursday, December 21st, at 11:30 am EST.
Can’t make it that day?
Sign up anyway and I’ll send you the webinar replay. View it after the holidays if you prefer.
Here’s what you’ll get;
(1) 90 minute webinar with over 50 ideas.
- Worksheets
- Webinar Replay
- My personal sales email folder with 20 templates!
How much?
$99
Please click HERE to join us (and to get your email templates)

Wednesday Dec 13, 2017
Wednesday Dec 13, 2017

Sunday Dec 10, 2017
The "Shock and Awe" Prospecting Tactic December 10, 2017
Sunday Dec 10, 2017
Sunday Dec 10, 2017
Owning a business for the last 7 years has taught me that 99.9% of the sales reps who try to contact me;
Sound the same and;
Approach me the same way which is quite forgettable!
In this week's free sales tip I offer a really cool tactic I ripped off from Dan Kennedy.
I share several examples of how your peers have been using this tactic.
I share a critical part of my 4 step messaging framework and;
I take you through my Reverse Call To Action technique.
So if you're looking to set yourself apart from the masses, give this week's free lesson a listen!
Here are 30 MORE ways to STAND Out . . .
This Thursday, December 14th, at 11:30 am EST, I’ll be hosting a special online webinar to help YOU, get the attention of a buyer, who finds it way too easy to forget about you!
Have you signed up yet?
Here are several things you will gain by attending;
- 1 simple phrase that will capture someone’s attention whether it be in an email or by phone.
- How to dramatically increase the probability of getting through to your potential client. Did you ever wish you could get someone to pick up their phone when you call? This tactic will help!
- 2 voicemail messages that will set you apart.
- 2 psychological tactics that will compel people to respond to you (without positioning yourself as a jerk)
- 2 email subject lines that will get a potential client’s attention.
- 2 different ways of reaching out to a potential client that 99.9% of your competitors aren’t doing.
- 4 things you can do via your social network to get more appointments with decision makers.
- 3 things you can do at your next networking event to stand out.
- How to use “Communication Mapping” to get on the radar screen and 5 sample “Maps” to help you stand out!
- 10 examples of how your peers are using “Creative Door Openers” to set more appointments.
At the end of the webinar, you’ll have several new ideas to Jump Start your hunting efforts!
What Do You Get?
(1) 90 minute webinar with over 30 tactics
Worksheets
Webinar Replay
A really cool PDF with over 40 ideas to help you get your potential client’s attention.
What’s The Investment?
$99
Can’t join us on December 14th?
Purchase the webinar anyway and I’ll send you the replay,worksheets etc later that day. View it whenever you’d like.
Please click HERE to secure your spot now.

Sunday Dec 03, 2017
Sunday Dec 03, 2017
Prospecting in today's world is a tad tricky.
Why?
Because our potential clients are inundated with tons of noise, distraction and;
Other rep's cold calls, emails and sales pitches.
In this week's Quick Sales Tip I offer a few things for you to think about that will help you stand out!
30 Ways To Get A Buyer's Attention
On December 14th, at 11:30 am EST, I'll be hosting, a special online workshop to help YOU, get the attention of a buyer, who finds it way too easy to forget about you!
Here's what you'll discover by joining us . . .
*1 simple phrase that will capture someone's attention whether it be in an email or by phone.
*How to dramatically increase the probability of getting through to your potential client. Did you ever wish you could get someone to pick up their phone when you call? This tactic will help!
*2 voicemail messages that will set you apart.
*2 psychological tactics that will compel people to respond to you (without positioning yourself as a jerk)
*2 email subject lines that will get a potential client's attention.
*2 different ways of reaching out to a potential client that 99.9% of your competitors aren't doing.
*4 things you can do via your social network to get more appointments with decision makers.
*3 things you can do at your next networking event to stand out.
*How to use "Communication Mapping" to get on the radar screen and 5 sample "Maps" to help you stand out!
*10 examples of how your peers are using "Creative Door Openers" to set more appointments.
At the end of the workshop, you'll have several new ideas to jump start your hunting efforts!
What Do You Get?
(1) 90 minute webinar with over 30 tactics
Worksheets
Webinar Replay
A really cool PDF with over 40 ideas to help you get your potential client's attention.
What's The Investment?
90 minutes of your time, a willingness to put the ideas to work and $99
Can't join us on December 14th?
Purchase the webinar anyway and I'll send you the replay,worksheets etc later that day. View it whenever you'd like.
Please click HERE to secure your spot now.

Sunday Nov 26, 2017
Sunday Nov 26, 2017
The phone is a major tool for us in sales but;
Many times we're simply too busy to work that muscle group so;
This week I share 4 tips on how you can improve your phone game without;
Spending a ton of time on it!
Cold Calls That ROCK!
Here’s what I’m going to share . . .
- How to research a potential client WITHOUT becoming a full time research analyst.
- 2 ways to get WARM Introductions.
- 5 Email Templates That WARM up a cold call.
- How to craft an objection resistant dialogue that gets their attention in the first 10 seconds.
- How to proactively prevent skepticism, doubt, resistance and, I might as well say it; OBJECTIONS!
- How to respond to typical objections like “Not interested/No need” “Have a supplier/Under contract” “Too busy”.
- How to respond to typical stalls, like “Call me back next month, next year, after the holidays, next millennium etc” “Send me your information” etc.
- A 3 step formula to help you regain control of your calls.
- 4 ways to beat nervousness and call reluctance.
When?
December 1st at 11:30 am EST and don’t worry if you can’t make it that day. Sign up anyway and I’ll send you the webinar replay and all the goodies listed below!
Here’s what you’ll get;
(1) 90 minute webinar
Worksheets
Webinar Replay (In case you can’t make it or you’d just like to go back for more)
5 Email Templates
How Much?
$99
So if you’d like to bring your phone skills up a notch or three, click HERE to secure your spot!

Saturday Nov 25, 2017
Something For YOU This Weekend (Timely Please Listen To This ASAP) November 25, 2017
Saturday Nov 25, 2017
Saturday Nov 25, 2017

Sunday Nov 19, 2017
Prospecting and The Art Of Leveraging A Holiday Week November 19, 2017
Sunday Nov 19, 2017
Sunday Nov 19, 2017
As much as I love the holidays, they can be really challenging for us sales folk.
Prospects out of office
Prospects mentally checked out and;
Perhaps we might be a tad guilty of that "mental check" too!
Don't worry, I have you covered!
In this week's Quick Sales Tip, I offer several ways for you to absolutely leverage the heck out of a holiday week!
Think I'm bluffing?
Then I triple dog dare ya to listen to this audio tip!
FYI . . .
Next to emails, the phone is easily the noisiest channel when it comes to reaching out to a potential client!
And since they are overwhelmed with the high volume of calls . . .
They have assistants filtering them
Voicemails stopping them and if you’re lucky enough to get through . . .
You’re dealing with a person who will make a really quick judgment as to whether or not you’re worthy of being heard, let alone being granted an appointment.
Sadly, less than 3% of cold calls result in an appointment!
According to a report from IBM, only about 3% of all the calls you’re making result in the appointment. If you’re like most people, you think that the old “Sales is a numbers game” philosophy fixes that when all you’re really doing is more of something that was ineffective! That’s why I thought it might be time to ROCK your phone calls with a special 90 minute webinar!
It all takes place on December 1st at 11:30 am EST
Here’s what I’m going to share . . .
- How to research a potential client WITHOUT becoming a full time research analyst.
- 2 ways to get WARM Introductions.
- 5 Email Templates That WARM up a cold call.
- How to craft an objection resistant dialogue that gets their attention in the first 10 seconds.
- How to proactively prevent skepticism, doubt, resistance and, I might as well say it; OBJECTIONS!
- How to respond to typical objections like “Not interested/No need” “Have a supplier/Under contract” “Too busy”.
- How to respond to typical stalls, like “Call me back next month, next year, after the holidays, next millennium etc” “Send me your information” etc.
- A 3 step formula to help you regain control of your calls.
- 4 ways to beat nervousness and call reluctance.
When?
December 1st at 11:30 am EST and don’t worry if you can’t make it that day. Sign up anyway and I’ll send you the webinar replay and all the goodies listed below!
Here’s what you’ll get;
(1) 90 minute webinar
Worksheets
Webinar Replay (In case you can’t make it or you’d just like to go back for more)
5 Email Templates
How Much?
$99
So if you’d like to bring your phone skills up a notch or three, click HERE to secure your spot!

Wednesday Nov 15, 2017