Episodes
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Friday Sep 22, 2017
Friday Sep 22, 2017
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Thursday Sep 21, 2017
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Sunday Sep 17, 2017
Sunday Sep 17, 2017
This time of year, we obviously want to get EVERY deal across the finish line as quickly as possible but;
We don't want to come across as desperate and needy and;
We don't want our prospects to feel like we're Don Corleone making them a deal they can't refuse!
This week on The Sales Playbook Podcast, I share 2 simple things that will keep your deals moving forward;
WITHOUT pressuring your prospects.
Would You Like My Plan To Expedite Deals BEFORE Year End?
I’ll be sharing it during our 25 Ways To Finish The Year STRONG webinar!
It all takes place on Thursday, September 21, at 11:30 am EST.
Have you signed up yet or are you still procrastinating?
Here’s what I’m going to share;
- How to completely leverage the Fall/Holiday season to YOUR advantage.
- 2 ways to TRIPLE your referrals. Referrals have this magical way of closing faster, no?
- 3 emails tactics that will get you MORE responses and MORE appointments.
- 5 ways you can use creativity to get a busy decision maker’s attention.
- 6 ways o LEVERAGE your social network between now and year end!
- 4 things you MUST do with your existing clients ASAP.
- How to pick up the pace BEFORE everyone starts with the “Call me back after he holidays” stall.
- How to create a communication plan that will open new doors and help you close MORE deals.
Here’s what you’ll get;
(1) 90 Minute Webinar
Worksheets
Webinar Replay (Sent To You On The Afternoon of September 21st)
Bonus PDF With Additional Ideas, Reinforcement Material, Etc
Email Access To Paul Castain To Answer Any Webinar Related Questions After The Training Session
When?
Thursday, September 21 at 11:30 am EST
Can’t make it that day?
Sign up anyway and we’ll send you the webinar replay. View it any time you’d like!
How much?
$99
Please click HERE to reserve your spot!
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Sunday Sep 10, 2017
Sunday Sep 10, 2017
In this week's episode of The Sales Playbook Podcast, we talk about the mindset, skills and activities you REALLY need to have this time of year.
There's even a cool freebie that I mention during the podcast.
All yours for the taking once you give this week's FREE sales lesson a listen!
Winter Is Coming!
We’re going to be talking about how you can create an effective year end strategy during our 25 Ways To Finish The Year STRONG webinar!
It all takes place on Thursday, September 21, at 11:30 am EST.
Here’s what I’m going to share;
- How to completely leverage the Fall/Holiday season to YOUR advantage.
- 2 ways to TRIPLE your referrals. Referrals have this magical way of closing faster, no?
- 3 emails tactics that will get you MORE responses and MORE appointments.
- 5 ways you can use creativity to get a busy decision maker’s attention.
- 6 ways o LEVERAGE your social network between now and year end!
- 4 things you MUST do with your existing clients ASAP.
- How to pick up the pace BEFOE everyone starts with the “Call me back after he holidays” stall.
- How to create a communication plan that will open new doors and help you close MORE deals.
Here’s what you’ll get;
(1) 90 Minute Webinar
Worksheets
Webinar Replay (Sent To You On The Afternoon of September 21st)
Bonus PDF With Additional Ideas, Reinforcement Material, Etc
Email Access To Paul Castain To Answer Any Webinar Related Questions After The Training Session
When?
Thursday, September 21 at 11:30 am EST
Can’t make it that day?
Sign up anyway and we’ll send you the webinar replay. View it any time you’d like!
How much?
$99
Please click HERE or the handy/dandy button below to reserve your spot!

Sunday Sep 03, 2017
Sunday Sep 03, 2017
Many sales reps avoid using creativity in their sales process because they think it comes across as "cutesy" and that can certainly be the case but;
There are SEVERAL ways for you to use creativity WITHOUT getting cute or corny.
Think I'm bluffing?
Then I triple dog dare ya to have a listen to this week's episode of The Sales Playbook Podcast!
How To Open MORE Doors & Close MORE Deals
It all happens this Thursday, September 7th, at 11:30 am EST.
Here’s what you’ll discover by joining us;
- 5 Ways To Use Creativity In Your Sales Emails.
- 5 Creative Ways To Use Snail Mail.
- 3 Ways To Use Humor WITHOUT Coming Across As An Idiot.
- 3 Ways To Use “Kits” To Capture The Attention Of A Potential Client.
- How To Use Creativity To WARM Up A Cold Call!
- 5 Creative Ways To Use Food To Get Someone’s Attention, Solidify A Point, and Add Some FUN To The Courtship.
- 5 Ways To Use Props Before, During and After A Presentation.
- The Pre Appointment Packet That Sets You Apart.
- How To Stay Top Of Mind With Your Prospect Between Meetings (You know, that magical time when its so easy to be forgotten about and momentum lost?)
- 1 Absolutely HUGE Mistake MOST Reps Make When It Comes To Using Creativity.
- 5 Ways To Develop Your Creativity . . . Even If You’re Really NOT Creative!
Here’s what you’ll get;
(1) 90 minute training session right on your computer screen! Join us from your favorite chair!
Worksheets
Webinar Replay (Sent the same day)
PDF With Additional Ideas, Resources and Exercises
Can’t make it on September 7th?
Sign up anyway and I’ll send you the webinar replay later that day. view it any time during the next 90 days.
How Much?
$99
If you’re looking to open MORE doors and close MORE deals, then this live training is for you. Save your seat now
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Sunday Aug 27, 2017
Episode 192 How To Stand Out When Everyone Sounds The Same August 27, 2017
Sunday Aug 27, 2017
Sunday Aug 27, 2017
Imagine being on the receiving end of countless sales pitches each and every day!
Sooner or later MOST if not ALL, sales reps would sound the same to you!
In this week's episode of The Sales Playbook Podcast we talk about;
How To Set Yourself Apart In A World Where Everyone Sounds The Same!
I have a good 12 or so ideas to help you get in front of a few more opportunities!
Think I'm bluffing?
Then I triple dog dare ya to give this week's FREE audio a listen!
And if you’d REALLY like to get better at getting a potential client’s attention;
Come join us for our webinar: How To Open More Doors and Close More Deals.
It all happens Thursday, September 7th, at 11:30 am EST.
Here’s what you’ll discover by joining us;
- 5 Ways To Use Creativity In Your Sales Emails.
- 5 Creative Ways To Use Snail Mail.
- 3 Ways To Use Humor WITHOUT Coming Across As An Idiot.
- 3 Ways To Use “Kits” To Capture The Attention Of A Potential Client.
- How To Use Creativity To WARM Up A Cold Call!
- 5 Creative Ways To Use Food To Get Someone’s Attention, Solidify A Point, and Add Some FUN To The Courtship.
- 5 Ways To Use Props Before, During and After A Presentation.
- The Pre Appointment Packet That Sets You Apart.
- How To Stay Top Of Mind With Your Prospect Between Meetings (You know, that magical time when its so easy to be forgotten about and momentum lost?)
- 1 Absolutely HUGE Mistake MOST Reps Make When It Comes To Using Creativity.
- 5 Ways To Develop Your Creativity . . . Even If You’re Really NOT Creative!
Here’s what you’ll get;
(1) 90 minute training session right on your computer screen! Join us from your favorite chair!
Worksheets
Webinar Replay (Sent the same day)
PDF With Additional Ideas, Resources and Exercises
Can’t make it on September 7th? Sign up anyway and I’ll send you the webinar replay later that day. view it any time during the next 90 days. Unless of course you’re kidding yourself into thinking you’re too busy to learn new sh*t, in which case I can’t help you and you should probably just hang your head.
How Much?
$99
If you’re looking to open MORE doors and close MORE deals, then this live training is for you.

Sunday Aug 13, 2017
Sunday Aug 13, 2017
I decided to create a FREE audio sales lesson walking you through several things you must do before you email a potential client.
I highly recommend that you listen to this when you can take notes because I promise you that you're pen is going to be moving 90 miles per hour.
Think I'm bluffing? Then I triple dog dare ya to give this week's episode of The Sales Playbook Podcast a quick listen!

Sunday Aug 06, 2017
Sunday Aug 06, 2017
Did you ever have a great meeting with a prospect only to watch the deal fizzle out in the weeks ahead?
Did you ever get the distinct impression (after the first meeting) that their interest and urgency just wasn't there anymore?
In this week's episode of The Sales Playbook Podcast, we talk about the "Silent Killer" of deals and better yet;
Several tactics to help you combat it!
IMPORTANT
If you're planning on enrolling in our How To Take BETTER Control of Your Opportunities program, better hurry because registration is about to end!
It’s a 2 session mini course where you can attend live or view the replay and go at your own pace.
Session I (August 10th at 11:30 am EST)
*The one question you MUST ask the minute you set the appointment.
*The Pre Appointment Packet you need to get into your prospect’s hands BEFORE your meeting.
*A template that will help you take immediate control of your next prospect meeting (without having you come across as pushy or manipulative).
*12 tactics that safeguard your deal from obstacles, stalls and objections.
*5 Types of questions (with examples) that jump start your prospect’s emotions while forging your credibility.
*How to disqualify competitors WITHOUT badmouthing them.
Session II (August 17th at 11:30 am EST)
*The one question you MUST ask BEFORE presenting your solutions.
*3 things to include in your proposals that your competitors WON’T!
*How to keep the discussion from going prematurely to price.
*12 ways to REDUCE doubt, skepticism and objections while keeping your deal moving forward.
*How to keep the attention of ALL of the stakeholders, better yet, how to keep them actively involved in the meeting!
*3 psychological techniques that work like a charm.
*A communication plan that addresses THE most dangerous time with your prospects . . . The time between meetings!
Go at your own pace!
Review each 90 minute session in its entirety or break each session up into smaller increments. Binge watch them back to back. I won’t tell anyone!
Here’s What You’ll Get . . .
(2) 90 minute sessions with over 50 ideas to dramatically improve your ability to get MORE deals across the finish line.
Webinar Replay (Always Sent Immediately After Each Session)
(2) Sets of Worksheets
Templates
A reinforcement email after each session with additional ideas.
What’s The Investment?
$199
You don’t have to have a PayPal account to pay with PayPal. Simply select “Pay with a debit or credit card or Bill Me Later” after hitting the “Buy Now” button! Email me if you prefer to pay by check. paul@yoursalesplaybook.com
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Monday Jul 24, 2017
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Sunday Jul 16, 2017
Episode 188 Prospecting and The Art Of The Pattern Interrupt July 16, 2017
Sunday Jul 16, 2017
Sunday Jul 16, 2017
Many times while prospecting we find ourselves in a really bad "stimulus/response" situation meaning;
We call or email and they . . .
Disregard
Delete
Hit Us With An Objection
In this week's episode of The Sales Playbook Podcast, we talk about a really cool technique called "Pattern Interrupt"
So go ahead and give this episode a listen and, wait a second;
Did you start to leave this page because you're "too busy" to listen to something that can help you get your sales chops up to speed?
How about you download it anyway and listen in the car or that flight your about to take before your competitor does?
On Thursday, July 27th, at 11:30 am, we’re hosting 50 Ways To Find and Approach Potential Clients webinar.
Here’s what you’ll gain by joining us;
- 25 Ways To Find The Business Everyone Misses
- 5 Creative Ways To Get A Potential Client’s Attention
- 5 Ways To Get Someone’s Attention By Using Snail Mail
- 5 Email Templates That Get Opened, Read and Responded To
- The One Sentence That Gets A Potential Client’s Attention IMMEDIATELY
- 3 Ways To Generate Leads Via LinkedIn WITHOUT Spending A Kazillion Hours
- The Phone Template My Coaching Clients Have Been Using To Generate MORE Appointments
Here’s What You’ll Get;
(1) 90 Minute Webinar
Worksheets
Webinar Replay (View It Whenever You’d Like Over The Next 60 Days)
(5) Email Templates That Get Opened, Read and Responded To
(1) Phone Template
Access To A Secret Resource Page
Email Access To Me To Answer Any Webinar Related Questions
When?
July 27th at 11:30 am EST
How Much?
$99
Please click HERE or the handy/dandy button below to reserve your spot and/or to get on the list to receive the webinar replay if you can’t make it on the 27th.