Episodes
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Monday Jul 10, 2017
Monday Jul 10, 2017
With 2017 just slightly past the halfway point, it's time to talk about how we can REALLY jolt our sales, in the second half!
I put together a FREE lesson that outlines 3, really simple questions to help!
There's even a FREE download.
So go ahead and have a listen.
No time?
And that, my friend, is exactly why you need to listen in anyway;
Because I address bullsh*t excuses like that one and how they limit results!
A Simple Plan To GROW Your Sales In The Second Half Of 2017
Have you signed up yet?
Here’s what you’ll gain by joining us;
- How To Generate 75 MORE Phone Appointments By Year End
- How To Add 16 More Selling Days Within The Next Year WITHOUT Infringing Upon Your Personal Life
- How To Add 1500 More “Touches”, Within The Next Year, To Your Prospecting Efforts (Even When You’re Crazy Busy)
- The 5 Obstacles To Building Your Business (and what you can do about it)
- A Simple Tactic To Free Up More Selling Time
- A Proven Routine To Help You Grow Your Sales
- 10 Ways To Absolutely ROCK Your Selling Efforts
- How To Blow Off Unnecessary Meetings WITHOUT Getting Dicky
- The One Thing That Can Make You More Productive Immediately
When?
July 13th, at 11:30 am EST.
Can’t make it this Thursday, July 13th, at 11:30 am EST? Sign up anyway and I’ll send you the webinar replay later that afternoon. View it any time during the next 60 days!
What Do You Get?
(1) 90 minute webinar
Worksheets
Webinar Replay
Plus 2 FREE Bonuses . . .
After the webinar, I’ll be sending you a FREE bonus PDF and a link to a FREE, secret resource page, with additional ideas, links etc.
What’s The Investment?
$99
Click HERE or the button below to take the first step in regaining control of your 2017 results!
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Sunday Jul 02, 2017
Sunday Jul 02, 2017
People check their smartphones anywhere from 40 times a day to well over 100+ times each day and guess what?
That's why many of us miss some of the OTHER ways to use a smartphone for with regard to sales!
This week on The Sales Playbook Podcast, I share 12 creative smartphone ideas that I willing to bet, many of you haven't thought of!
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Tuesday Jun 27, 2017
Tuesday Jun 27, 2017
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Sunday Jun 25, 2017
Sunday Jun 25, 2017
"What do I do when people keep telling me to call back AFTER summer?"
"What do I do when I can't reach potential clients because they're either on vacation or mentally checked out?"
It's time for a BETTER question . . .
In what ways can I LEVERAGE the summer
And this week, I'm going to help you answer it!
I have several ideas (including a FREE download) to help you LEVERAGE the summer selling season!
Would You Like 25 Ideas?
6 days from now (on June 29th, at 11:30 am EST) I’m going to be sharing 25 ways for you to leverage the summer selling season.
Have you signed up?
Here’s what you’ll gain by joining us . . .
- 3 ways to create URGENCY with your prospects and clients
- 10 email tactics that will help you capture your prospect’s attention (and get more responses)
- 2 “Summer Specific Attention Getters”
- 2 ways to triple your referrals
- 3 ways to generate more business with your existing clients
- 3 ways to handle “Call me back after Labor Day”
- A ridiculously simple summer communication plan you can implement the moment I teach it to you
- How to leverage the summer instead of dreading it
- How to outwork your competitors this summer (and still enjoy the heck out of yours)
At the end of the webinar, you’ll have a powerful communication plan so you can LEVERAGE the summer selling season!
Here’s what you’ll get . . .
(1) 90 minute webinar with over 25 actionable tips
Worksheets
Webinar Replay (View it any time during the next 60 days)
Bonus eBook (sent the following week)
Investment: $99
Click HERE to join us live or to receive the webinar replay. And YES, you CAN have both!

Sunday Jun 04, 2017
Episode 184 A Much BETTER Way To Handle Phone Objections June 4, 2017
Sunday Jun 04, 2017
Sunday Jun 04, 2017
Many times in sales we talk about how to RESPOND to a phone objection when;
A much better strategy would be lowering the probability of getting them in the first place!
In this week's episode of The Sales Playbook Podcast, I share over a dozen ways for you to do it more effectively!
Think I'm bluffing?
Then I triple dog dare ya to have a listen!
How To Take BETTER Control Of Your Calls
We talk about stalls like this one, as well as several objections during our Prospect Like A Pro download.
We talk about how to find people who are actually LESS likely to tell you “No” or “Send me information” and how to approach them in a way they’re MORE likely to say “YES”!
Have you downloaded it yet?
I share over 75 tips and 20 templates
Here’s what we cover;
30 ways to find potential clients who have a higher probability of needing what you sell TODAY.
How to research quickly and efficiently so it doesn’t become your life’s work.
33 ways to approach a potential client.
3 ways to dramatically increase the probability of someone taking your call instead of letting it go to voicemail.
Creating a prospecting cadence that maximizes exposure, while limiting something experts refer to as “Becoming a pain in the ass”.
15 email templates that get opened, read and responded to.
How to embrace a “gatekeeper” as a partner vs some cranky keeper of the gate!
How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.
12 ways to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!
A 3 step formula for responding to 95% of the objections you get on a regular basis.
3 really cool tactics to use when someone asks you to send them information.
4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates.
Here’s What You’ll Get . . .
(2) 90 minute sessions with over 75 ideas to dramatically improve your prospecting efforts!
(2) Sets of worksheets (one for each session)
15 email templates
1 opening statement template
4 voicemail templates
Email access to me to answer any course related questions
Go At Your Own Pace
Since this is a download, there aren’t any set times you need to show up for class. View it at your leisure and go at your own pace. I won’t tell anyone!
What’s The Investment?
$199
Click HERE to download this prospecting course!
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Sunday May 14, 2017
Episode 183 THE Most Dangerous Part Of ANY Sales Cycle May 14, 2017
Sunday May 14, 2017
Sunday May 14, 2017
I don't care what you sell.
I don't care how complex your solution is;
There is one part of EVERY sales cycle where you are most vulnerable.
In this week's episode of The Sales Playbook Podcast I explain where/when this happens and;
10 things you can do about it!
For 2 weeks now, I’ve been telling you about a webinar I created, to help you avoid some serious mistakes, but more importantly, TAKE CONTROL of a competitive situation.
And let’s be honest, we’re living in a world where your buyer has more choices than ever before.
The point of this webinar, is to show you how to get chosen, more often than your competitors!
We’re going to talk about things you can do BEFORE you even meet with a prospect to have them see YOU as a strong possibility.
We’ll talk about 2 “Chess moves”, that you Absolutely MUST make, once you discover that others are bidding on the same piece of business.
Multiple ways to IMMEDIATELY set yourself apart and position yourself as the front runner.
5 ways to keep your prospect engaged and focused on YOU . . .especially once the meeting is over!
How to put your competitors on the defense and play by YOUR RULES OF ENGAGEMENT instead of theirs. And you’ll learn how to do this without badmouthing or being a first rate dick (even a second rate one)
The investment is only $99 and here’s what you’ll get;
(1) 90 minute webinar
Worksheets
The Webinar Replay (Sent out later that day)
Email Access To Me to answer any webinar related questions
No Time For A Webinar?
No worries, I’ll send you the replay once we complete it. Go at your own pace, view it whenever you wish.
Don’t Want To Spend The Money?
Let me ask you . . .When you win a deal, do you make more than 99 bucks?When you lose one, do you lose MORE than 99 bucks? And let’s be honest, its not like you have to go and take out a second mortgage to be able to attend, right?
So click HERE, or the banner below, to secure your spot and join over 400 of your peers, and “humble students”!

Sunday May 07, 2017
Sunday May 07, 2017
Buyers can easily become skeptical, doubtful and hesitant, causing our deal to stall and even crash and burn!
This week, we're going to talk about how you can use analogies to help make your point in a way;
That reduces skepticism, hesitation, doubt and even objections, in a way that;
Your competitors are completely missing!
I share over 7 ways to use analogies in this week's FREE audio sales lesson.
12 Ways To Safeguard Your Deal
Join us for our 12 Ways To SAFEGUARD Your Deal webinar on Thursday, May 18th, at 11:30 am EST..
Here's what I'm going to share;
- How To Get In Front Of A Higher Probability Prospect.
- How To Get Access To ALL Of The Stakeholders Without Offending Your Contact.
- How To IMMEDIATELY Take Control (Without Being Manipulative) and Set Yourself Apart and Position Yourself To Be The Front Runner!
- The 5 Types Of Questions That Propel The Sale Forward
- What To Say/Do When Your Prospect Wants To Take 3 Bids.
- 5 Ways To Keep Your Prospect Engaged and Focused On YOU; Even Between Meetings and Phone Calls!
- How To Maneuver Your Competitors Into A Defensive Position, Without Badmouthing!
- How To ACCELERATE The “Courtship” By Creating Propinquity (Go Ahead and Look Up That Word, I Had To).
Mark your calendar for May 18, 2017, at 11:30 am EST.
The webinar is 90 minutes and I’ll also record it. You know, just in case you can’t make it, can’t stay for the full 90 minutes, or just want to review all the nuggets I share!
What do you get?
(1) 90 minute, interactive webinar
Worksheets
Webinar Replay
Email access to me, for any webinar related questions.
How much?
$99
Click HERE to register!
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Wednesday May 03, 2017
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Sunday Apr 30, 2017
Episode 181 5 Ways To Improve Your Prospecting Chops April 30, 2017
Sunday Apr 30, 2017
Sunday Apr 30, 2017
One of my regular stops each week, is to the Post Office.
One day, after traveling the same route I had been traveling for years, I had a "light bulb moment".
I realized that the route I was traveling was a bit crazy and actually took longer.
Feeling like an idiot, I had to ask myself why I would travel a route that wasn't efficient.
Then it hit me . . .
When I first started going to the Post Office I would often stop at the bank first. So that's how I initially created that route but;
Over the years I started to do my banking online and I never adapted to that change. I simply kept doing what I had always done;
Long after it made sense for me to do it that way!
To make matters worse, the Post Office moved two blocks over and the change was so subtle that I never adapted.
Habits are a real bitch because oftentimes we forget to challenge their relevance!
This week we're going to change that.
I'm going to show you 5 ways to challenge your prospecting habits and as a bonus;
Show you how you can seriously develop your phone chops!
So go ahead and give this FREE audio sales lesson a listen. I triple dog dare ya!
IMPORTANT!
If you'd like to join us for our Prospect Like A Pro course, NOW might be a really good time to register.
Why?
Because we go live this Thursday, May 4th, at 11:30 am EST, and registration is about to end!
Here’s the plan;
Session I (May 4th, 11:30 am EST)
30 ways to find potential clients who have a higher probability of needing what you sell TODAY.
How to research quickly and efficiently so it doesn’t become your life’s work.
33 ways to approach a potential client.
3 ways to dramatically increase the probability of someone taking your call instead of letting it go to voicemail.
*Creating a prospecting cadence that maximizes exposure, while limiting something experts refer to as “Becoming a pain in the ass”.
*15 email templates that get opened, read and responded to.
Session II (May 11th, 11:30 am EST)
How to embrace a “gatekeeper” as a partner vs some cranky keeper of the gate!
How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.
12 ways to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!
A 3 step formula for responding to 95% of the objections you get on a regular basis.
3 really cool tactics to use when someone asks you to send them information.
4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates.
Go at your own pace!
Join us for each session “live” or wait for the replay and review when the timing is more convenient for you. Review each 90 minute session in its entirety or break each session up into smaller increments. I won’t tell anyone!
Optional Coaching Call Upgrade
Add a 30 minute coaching call where we can work through your, specific opening statements, objections etc. We can do this via phone or Skype.
Here’s What You’ll Get . . .
(2) 90 minute sessions with over 75 ideas to dramatically improve your prospecting efforts!
(2) Sets of worksheets (one for each session)
Webinar replay after each session. View it whenever you’d like over the next 60 days.
15 email templates
1 opening statement template
4 voicemail templates
A reinforcement email after each session with additional ideas.
What’s The Investment?
$199 for the two sessions and if you’d like to upgrade and get a 30 minute, 1 on 1 coaching session, we’ll call it an even $299.
Click HERE if you only want to enroll in the 2 session online course.
Click HERE if you’d like to enroll in the 2 session online course AND the 30 minute coaching session upgrade!
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Sunday Apr 23, 2017
Episode 180 The 15 Minute Prospecting Warm Up April 23, 2017
Sunday Apr 23, 2017
Sunday Apr 23, 2017
Did you ever notice, that there's this point during your outbound calls, where you've got a really good rhythm going, you're in your zone and;
Everything is starting to click?
In this week's episode of The Sales Playbook Podcast, we're going to talk about how you can get there quicker!
And let's face it;
The quicker we can get in our zone;
The quicker we can turn our dials into appointments!
I outline 6 really simple things to do, and each one of them takes less than 15 minutes.
Think I'm bluffing?
Then I triple dog dare ya to have a listen to this week's FREE audio sales lesson!
Prospect Like A Pro . . .
On May 4th, at 11:30 am EST, we're launching our Prospect Like A Pro course.
There isn't a HUGE time commitment because I've condensed it down to (2) online sessions.
By joining us, you’ll gain access to;
- 30 ways to find potential clients who have a higher probability of needing what you sell TODAY.
- How to research quickly and efficiently so it doesn’t become your life’s work.
- 33 ways to approach a potential client.
- 3 ways to dramatically increase the probability of someone taking your call instead of letting it go to voicemail.
- Creating a prospecting cadence that maximizes exposure, while limiting something experts refer to as “Becoming a pain in the ass”.
- 15 email templates that get opened, read and responded to.
- How to embrace a “gatekeeper” as a partner vs some cranky keeper of the gate!
- How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.
- 12 ways to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!
- A 3 step formula for responding to 95% of the objections you get on a regular basis.
- 3 really cool tactics to use when someone asks you to send them information.
- 4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates.
Please click HERE to learn more!