The Sales Playbook Podcast

Episode 155 5 Ways To Get Better At Cold Calling In Just Minutes Each Day September 14, 2016

Whether you believe the cold call is still viable or you're one of those who believe it's dead;

Sooner or later, it's going to come down to a phone call!

So how do you get better at making them without become a full time student?

I got you covered!

In this week's FREE audio sales lesson, I have 5 ways for you, to SERIOUSLY develop your phone chops!

The best part . . .

Each one of these suggestions can be accomplished, in just a few minutes a day!

Think I'm bluffing?

Then I triple dog dare ya to listen to this FREE sales lesson!

What Are You Doing To Get Better On The Phone?

The phone is a HUGE part of how we secure new opportunities and yet;

Many sales reps never do a thing to improve their phone chops!

We’re going to be talking, a lot, about prospecting (and how to WARM it up) on September 22nd, during our How To WARM Up Your Cold Calls webinar.

Have you enrolled yet?

If not, here’s what you’re about to miss . . .

• 30 ways to find potential clients who have a higher probability of needing what you sell, TODAY. Can you say “URGENCY”?
• How to craft an objection resistant dialogue that gets their attention in the first 10 seconds. I’m also going to send you a few templates to help you along.
• How to proactively prevent skepticism, doubt, resistance and, I might as well say it, OBJECTIONS.
• How to respond to typical objections like “Not interested/No need” “Have a supplier/Under contract” “Too busy”.
• How to respond to typical stalls, like “Call me back next month, next year, after the holidays, next millennium etc” “Send me your information” etc.
• How to generate, at least 3 additional phone appointment, each week.
• How to ask for access to a higher level decision maker without insulting your contact.
• 4 types of voice mails that will set you apart from your competition. I’m also going to send you the templates for these. You’re welcome!

To learn more, and to reserve your spot, Click HERE or the banner below.

50 Tactics and 10 Templates To Help You Sell MORE August 31,2016

Would you like access to 50 tactics and 10 templates to help you sell MORE!

Then you better give this a quick listen!

Last Chance 

To Register For Our How To Write AWESOME Sales Emails Webinar 

You’ll gain access to . . .

• How to find potential clients, who have a 400% higher probability of needing what you sell.
• 10 different emails that get results. You’ll also get the templates.
• 12 subject lines that encourage the recipient to disregard and delete!
• 12 BETTER subject lines that will get your email opened.
• One all caps EPIC mistake, that turns off your prospect, in the first 2-3 sentences.
• One killer opening statement that engages your recipient from “Hello”.
• 2, MUST use psychological techniques that can gently persuade the recipient
• A 3 part, email format, that will position you apart from your competitors.
• How to dramatically increase your email responses.
• 4 ways to find email addresses, WITHOUT spending a dime

Here’s what you’ll get . . .

(1) 90 minute training session with over 50 tactics to help you sell MORE.

Recording from the training session sent by September 2nd.

(10) Email templates that you can put to work for you immediately!

(1) eBook reinforcing and expanding upon the tips and tactics.

“I took Paul’s email course and the value is unsurpassed. Well worth the investment.”

Jim Lesko, President, Lesko Industries Inc

Investment: $99

Episode 154 3 Simple Ways To Get Better At Emailing Prospects August 28, 2016

In this week's Quick Sales Tip, I share 3, super easy, ways for you to get better, at emailing your potential clients.

So go ahead, and download this FREE sales lesson and better yet;

Take action!

Would You Like To Send An AWESOME Email?

On September 1st, we’re going to challenge the way you’ve been emailing your prospects.

I have over 50 tips and 10 really awesome email templates I’m going to be sharing.

Here’s what you’ll gain by joining us. . .

• 10 different types of emails, that I use, to get results in my business and for my coaching clients. Oh, and I’m also going to send you the templates. You’re welcome!
• 12 subject line mistakes that leave your email unopened!
• 12 subject lines that get your email read.
• One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
• A simple, 3 part, email structure, that will IMMEDIATELY position you apart from your competitors.
• 2 Psychological techniques that work like a charm!
• How to dramatically increase your response rate
• 4 ways to get email addresses WITHOUT spending a dime on email lists.

To learn more, and to reserve your spot, click HERE or the banner below!

Why People Aren't Responding To Your Sales Emails August 19, 2016

It's not easy capturing the attention of your potential client and it doesn't make it any easier when they don't reply to your emails.

Today, we're going to talk about where your emails crash and burn, and what you can do about it!

Episode 153 The Part Of The Sales Cycle Where You Are Most Vulnerable August 7, 2016

In this week's episode of The Sales Playbook Podcast, I outline the part of the sales cycle, where YOU are at the highest risk.

But I don't stop there, I tell you why and then I show you how to dramatically reduce that risk!

So go ahead, and give this week's free sales lesson a whirl!

Want To Win MORE Deals?

Then join us for our Selling In A Competitive Environment webinar!

Here’s What You’ll Gain By Joining Us . . .

15 Ways To IMMEDIATELY Set Yourself Apart and Position Yourself To Be The Front Runner!

What To Say/Do When Your Prospect Wants To Take 3 Bids.

5 Ways To Keep Your Prospect Engaged and Focused On YOU; Even Between Meetings and Phone Calls!

How To Maneuver Your Competitors Into A Defensive Position, Without Badmouthing or Getting Dicky!

How To Competitor-Proof Your Book Of Business

You will also learn how to create propinquity (go ahead and look up that word, I had to) so you can ACCELERATE the “courtship”!

Click HERE (or the banner below) to learn more, and to reserve your seat for this important online training session.

Episode 152 Trying To Be Everyone's Friend Can Cost You Business! August 1, 2016

In this week's episode of The Sales Playbook Podcast, I open up and tell you about something that almost cost me my business a few years back.

This may sound odd, but I was too concerned about being liked.

I was so concerned about being liked by my prospects and even with you, my audience, that it transformed me into more of a "friend" than someone people were buying from.

I talk about what I did in my emails, my LinkedIn efforts, phone conversations etc, to save my business and skyrocket my sales.

I outline several areas where YOU, might be getting "friendzoned" too!

So go ahead, give this week's FREE audio sales lesson a listen.

Oh, and if by chance, you sell in a competitive industry, you're going to want to join us for our webinar, Dominating In A Competitive Environment.

Here’s What You’ll Gain By Joining Us . . .

15 Ways To IMMEDIATELY Set Yourself Apart and Position Yourself To Be The Front Runner!

What To Say/Do When Your Prospect Wants To Take 3 Bids.

5 Ways To Keep Your Prospect Engaged and Focused On YOU; Even Between Meetings and Phone Calls!

How To Maneuver Your Competitors Into A Defensive Position, Without Badmouthing or Getting Dicky!

How To Competitor-Proof Your Book Of Business

You will also learn how to create propinquity (go ahead and look up that word, I had to) so you can ACCELERATE the “courtship”!

Click HERE (or the banner below) to learn more, and to reserve your seat for this important online training session.

Listen To This If You Ever Wanted To Be A Sales ROCK Star July 20,2016

The time is NOW

Not tomorrow!

Not next week!

Not after Labor Day . . .

Right NOW!

Are you in?

Episode 151 To Sell More You Had Better "Empty Your Cup" July 18, 2016

Jim Lesko, is a member of our Sales Playbook community and recently asked me the following question;

How do we develop the motivation to make the things we learn, a part of our lives? So many people tell me, I KNOW THIS, then I think to myself, then why don't you DO THIS?

So I decided to answer Jim's question in this week's episode of The Sales Playbook Podcast!

In this episode, I share my Accelerated Performance Framework which is designed to help you get the results you're looking for.

I talk about the importance of a "humble student"mindset and how many sales reps are too arrogant to embrace it.

I talk about the traps that get in the way and what you can do about them.

I'm going to warn you, I take the gloves off during this episode.

And if bad language offends you, either accept my warning (not going to apologize) for saying the "S" curse, twice or just come back next week.

There's some tough love waiting for you this week folks;

So go ahead and "empty your cup" and give this week's episode a listen!

Go ahead, I triple dog dare ya!

Registration Ends This Wednesday . . .

For all the "humble students" out there, who want to learn and embrace 150+ tactics to help you sell more;

Registration for our Rock Star Academy program is about to end, so you might want to click HERE, take action and join your peers for this powerful, online training program!

Its Hard To Stand Out When . . .

In this week's episode of The Sales Playbook Podcast we talk about why its so hard to stand out as a sales rep but;

This isn't going to be a bitch session!

Quite the contrary!

I'm going to show you 4 key reasons why you blend in with every other sales rep and then;

I'm going to show you what you can do about it!

Before you give this week's FREE sales lesson a listen, have you downloaded my FREE sales app yet?

Once you download the app, you'll get FREE access to 250+ FREE sales lessons and you'll also get access to the 1-2 lessons I post each week. Also FREE!

Click HERE from your smartphone and save it to your home screen!

Once you do that, come on back and give this week's lesson a go!

This Thursday, July 14th, at 1:30 PM EST, I’m going to be hosting a FREE webinar, “33 Ways To Approach A Potential Client”.

I offer 33 ways YOU can approach your potential clients differently, stand out, capture their attention and maybe even get a response from them.

Here’s What You’ll Discover During This FREE Webinar;

How To Stand Out
How To Get Noticed
How To Change Up Your Approach
How To “Map Your Communication”
How To Complement Your Cold Calls

To join us, click HERE

Episode 149 How Opposites CAN Attract MORE Business June 30,2016

We'd all like to think we're different, but sadly, to our clients/prospects, we're actually quite typical.

The problem with "Typical" is that its a formula for being forgotten about and;

It's also a formula that invites competitor's to come kick your ass!

In this week's episode of The Sales Playbook Podcast, I outline several examples of how you can take the exact OPPOSITE approach of what you're competitors are doing.

So go ahead, and give this FREE audio sales lesson a listen!

I triple dog dare ya!

Want A Better Second Half Of 2016?

Then do something about it!

On July 21st, our Rock Star Academy program launches and the best part;

It’s going to take place right on your computer screen!

Here’s what I have planned for you . . .

Session 1 20 Ways To Create Opportunities: In this session, we’ll talk about severals ways to hunt for business differently. I’ll show you the places your competitors tend to miss and some approaches you probably haven’t considered.

Session 2 Meticulous Pre Call Planning: I’m going to show you what to look for, where to look for it and how to dramatically reduce the amount of time you spend researching.

Session 3 How To Get Your Email Opened, Read and Responded To: I’m going to show you, how to write a better subject line, capture their attention from “Hello” and a super cool tactic that will get you more responses.

Session 4 A Cure For The Common Cold Call: We’re going to talk about how to create an “Objection Resistant” opening statement, how to create instant rapport, how to overcome objections and how to leave voicemails that help you stand out.

Session 5 How To Sell MORE Via Your Social Network: Let’s face it, most sales reps suck at leveraging their social networks. They either launch too quickly into a “pitch” or they have no clue what to do after they connect. We’re going to talk about how you can nurture these important relationships and transition them from your computer screen to more meetings and more clients.

Session 6 How To Network Like A Pro (And ROCK Your Referrals): We’re going to talk about what to do before, during and after your next networking event. How to start a conversation with anyone, without it getting weird and then, we’re going to dive, head first, into how you can not only ask for referrals, but how to do so in a way that can double and triple the amount of referrals you’re receiving now.

Session 7 How To Break The 8 Second Attention Span Barrier: I’m going to share how you can immediately get and keep your prospect’s attention whether it be via phone, email, face to face. We’ll talk about how to use your creativity, 2 really powerful psychological tactics, a very specific type of question and more!

Session 8 A Complete Communication Program (How To Get In The Door and Exit With A New Client): In this session, we’re going to discuss how you can “map” your communication in a way that utilizes multiple forms of prospect outreach. I have multiple examples, scenarios and mucho templates to help you communicate with greater IMPACT!

Session 9 How To Take Control Of Your Prospect/Client Meetings: We’ll talk about everything from how to start your meetings with greater impact to several insurance policies you need to take out on the front end. I’ll show you how to ask better questions (the kind that get everyone engaged and emotionally ready to make a change)

Session 10 How To Position Yourself As The Logical Choice: In this session, I’m going to share how you can reduce doubt and skepticism while solidifying your credibility. We’re going to talk about a powerful technique called “Landmines” and how you can bring certain parts of your offering to life that 99.9% of your competitors miss entirely.

Session 11 How To Close More Deals (And Win Back The Ones You’ve Lost):We’re going to talk about how to seamlessly transition into asking for the business without the conversation “getting weird”.  We’ll talk about handling price objections, stalls and what to do (as in step by step) when you lose a deal to win it back!

The “Encore” . . .

After you complete the 11 sessions, I’m going to send you weekly emails (for 3 months) with ideas, tips and tactics to help reinforce the lessons.

I’m going to send you 5 really cool eBooks to, wait for it, wait for it, reinforce the lessons.

We’ll conclude with a refresher webinar, to make sure you’re truly owning all the great things you’ve learned in the program.

To learn more, and to reserve your spot BEFORE we shut the doors;

Click HERE!