Episodes

Thursday Jan 21, 2016
Episode 139 How To Get Ballsier With Your Prospects and Clients January 21, 2016
Thursday Jan 21, 2016
Thursday Jan 21, 2016
In this week's episode of The Sales Playbook Podcast, we talk about several areas where most sales reps need to become ballsier.
When I say "Ballsier", that isn't a license to be rude, it simply means, having the guts to do some of the things we know we need to do.
"Holding back" is probably holding you back from a bigger paycheck!
So go ahead and give this a listen and then go ahead and take the action steps I've prepared for you!
On February 4th, at 11:30 am EST, we’re going to be talking about how YOU can close more deals!
Here’s what you’ll gain by joining us . . .
How to get the right players to your meetings… my definition of the “right players” might surprise you.
How to establish your authority … BEFORE you even have your first meetingwith your prospect. How to set the rules of engagement and outfox your competitors during highly competitive situations.
How to create a higher degree of urgency during the “courtship” and how to ask for the business WITHOUT any of those cheesy “closing lines”!
How to handle the price objection WITHOUT giving away the store and how to handle stalls like “I need to think it over” and “I need to run this by my boss”. And just for sh*ts and giggles, we might as well show you what to do when your prospect goes silent and stops responding to you.
How to poise yourself for a “second chance” when you lose a deal!
To learn more (and to reserve your spot) click HERE!

Sunday Jan 17, 2016
Why YOU Need To Become More Judgmental January 17, 2016
Sunday Jan 17, 2016
Sunday Jan 17, 2016
Your prospects and clients are judging you and in this week's "Quick Tip" we talk about why you absolutely MUST judge them back.
Go ahead and give this a quick listen.
You'll get no "rah rahs" or "warm and fuzzy" pep talks . . .
Just the truth!
Would You Like To Close More Deals?
Then you might want to check out our upcoming webinar we've brilliantly titled "How To Close More Deals"
To learn more (and to reserve your spot) click HERE before you puss out and put it off!

Sunday Jan 03, 2016
You Absolutely DON'T Need Another 2016 Pep Talk January 3, 2016
Sunday Jan 03, 2016
Sunday Jan 03, 2016
Right about now, you're seeing lots and lots of motivational New Year's posts.
This USN'T going to be one of them and quite frankly, those messages are the last thing you need right now!
Think I'm bluffing?
Then you better give this week's FREE sales tip a quick listen!
T-Minus 4 Days Until We ACCELERATE Your $ales!
You know those sales goals you set for 2016?
On January 7th, at 11:30 am EST, I'm going to show you how to get there FASTER!
Click HERE or the banner below to learn more and to reserve your seat.

Wednesday Dec 16, 2015
Wednesday Dec 16, 2015

Wednesday Dec 16, 2015
Episode 138 Two Questions To Answer BEFORE Sending An Email December 16, 2015
Wednesday Dec 16, 2015
Wednesday Dec 16, 2015
In this week's episode of The Sales Playbook Podcast, we explore two really critical questions, you need to answer, BEFORE firing off your next prospect email.
Answering these two, simple questions, will help you . . .
-Add value and purpose to your communication
-Keep you on point
-Help you change up your communication so you aren't sending the same, tired email
Choose Your Weapon!
This Thursday, December 17th, I’m going to be sharing several ideas, to help make that email you’ve been sending, have a greater degree of IMPACT!
Specifically . . .
- One simple way to find potential clients who are 400% more likely to buy NOW!
- 4 ways to get email addresses WITHOUT spending a dime on email lists.
- 10 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates so you can begin using them immediately!
- 12 subject line mistakes that you need to avoid. Keep making them and you’re hosed!
- 12 subject lines that get your email read.
- One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
- 2 Psychological techniques that work like a charm!
- How to dramatically increase your response rate
Click HERE for more details and to reserve your seat NOW, before you procrastinate yourself out of some useful ideas!
The $100 early registration discount is about to disappear for our How To Hunt More Effectively online program.
Here’s the plan . . .
In Session 1, we’re going to explore 10 ideas to help you hunt for business differently. I promise that in this session alone, there will be several ideas that will make you think differently about your hunting practices!
In Session 2, we’ll discuss how you can master this thing we call “email”! I have tips that will help you with your subject lines, overall message, how to improve your response rates and a few tactics that will forever change the way you approach emails going forward!
In Session 3, I’m going to show you exactly how I use “snail mail” (and FedEx too) to stand out and get mucho responses in the process! And no, we’re not talking about massive direct mail campaigns here gang. We’re talking about simple, inexpensive things you can do on your own without that pesky marketing department getting involved.
In Session 4, we need to have a serious heart to heart on how we can marry social networking into your overall sales efforts. I’m going to show you how to listen for important “clues”, how you can stand out and how you can transition your relationships off your computer screen without the conversation “getting weird”!
In Session 5, I’m going to show you how you can use traditional networking to create some pretty powerful relationships. I’ll share some common mistakes (and how you can avoid them) and I’ll even show you how you can jump start conversations and gracefully end the ones that are going nowhere fast!
In Session 6 we’re going to cannonball into the money pool you can create by learning how to get more referrals from your existing business. I’ll show you a system I use that can double and triple the amount of referrals you’re getting. We’ll talk about when to ask for referrals and how to condition your clients to keep giving you more in the future!
In Session 7 We’re going to talk about how you can use creativity to stand out and capture the attention of your prospects. I’ll share numerous real-life examples of what sales reps are using in the field as well as a technique you can (and really should) use with your top prospects!
In Session 8 I’m going to show you how you can work the phone into this entire process and as a bonus, warm up the “cold calls” quite a bit!
In Session 9 you’ll learn 2 absolutely lethal techniques called “mixing” and “mapping” and how you align all of the various “touches” into an effective communication plan.
To learn more (and to secure your $100 discount) Click HERE.
If you’ve been enjoying these free tips, you’re going to LOVE my premium content!
Let’s work together to give you the year you truly deserve!

Sunday Dec 13, 2015
A Huge Sales Messaging Mistake And How To Avoid It December 13, 2015
Sunday Dec 13, 2015
Sunday Dec 13, 2015
There's an absolutely, all caps, HUGE mistake many sales reps make when it comes to their sales messages!
In this week's Quick Sales Tip, we're going to address it, head on, and show you how to immediately stand out from your competitors (the ones still making this mistake)
So go ahead, and give this a quick lesson and better yet, take the simple action steps I've outlined for you!
Choose Your Weapon!
This Thursday, December 17th, I’m going to be sharing several ideas, to help make that email you’ve been sending, have a greater degree of IMPACT!
Specifically . . .
- One simple way to find potential clients who are 400% more likely to buy NOW!
- 4 ways to get email addresses WITHOUT spending a dime on email lists.
- 10 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates so you can begin using them immediately!
- 12 subject line mistakes that you need to avoid. Keep making them and you’re hosed!
- 12 subject lines that get your email read.
- One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
- 2 Psychological techniques that work like a charm!
- How to dramatically increase your response rate
Click HERE for more details and to reserve your seat NOW, before you procrastinate yourself out of some useful ideas!
The $100 early registration discount is about to disappear for our How To Hunt More Effectively program.
Here’s the plan . . .
In Session 1, we’re going to explore 10 ideas to help you hunt for business differently. I promise that in this session alone, there will be several ideas that will make you think differently about your hunting practices!
In Session 2, we’ll discuss how you can master this thing we call “email”! I have tips that will help you with your subject lines, overall message, how to improve your response rates and a few tactics that will forever change the way you approach emails going forward!
In Session 3, I’m going to show you exactly how I use “snail mail” (and FedEx too) to stand out and get mucho responses in the process! And no, we’re not talking about massive direct mail campaigns here gang. We’re talking about simple, inexpensive things you can do on your own without that pesky marketing department getting involved.
In Session 4, we need to have a serious heart to heart on how we can marry social networking into your overall sales efforts. I’m going to show you how to listen for important “clues”, how you can stand out and how you can transition your relationships off your computer screen without the conversation “getting weird”!
In Session 5, I’m going to show you how you can use traditional networking to create some pretty powerful relationships. I’ll share some common mistakes (and how you can avoid them) and I’ll even show you how you can jump start conversations and gracefully end the ones that are going nowhere fast!
In Session 6 we’re going to cannonball into the money pool you can create by learning how to get more referrals from your existing business. I’ll show you a system I use that can double and triple the amount of referrals you’re getting. We’ll talk about when to ask for referrals and how to condition your clients to keep giving you more in the future!
In Session 7 We’re going to talk about how you can use creativity to stand out and capture the attention of your prospects. I’ll share numerous real-life examples of what sales reps are using in the field as well as a technique you can (and really should) use with your top prospects!
In Session 8 I’m going to show you how you can work the phone into this entire process and as a bonus, warm up the “cold calls” quite a bit!
In Session 9 you’ll learn 2 absolutely lethal techniques called “mixing” and “mapping” and how you align all of the various “touches” into an effective communication plan.
To learn more (and to secure your $100 discount) Click HERE.
If you've been enjoying these free tips, you're going to LOVE my premium content!
Let's work together to give you the year you truly deserve!

Thursday Dec 10, 2015

Thursday Dec 10, 2015
Episode 137 5 Email Mistakes You Absolutely Need To Avoid December 10, 2015
Thursday Dec 10, 2015
Thursday Dec 10, 2015
In this week's episode of The Sales Playbook Podcast, we talk about 5 very typical, and yet very deadly email mistakes.
Chances are, you're making many of them!
70 Ways To ROCK Your Sales Emails
On December 17th, I’m going to be sharing several ideas, to help make that email you’ve been sending, have a greater degree of IMPACT!
Specifically . . .
- One simple way to find potential clients who are 400% more likely to buy NOW!
- 4 ways to get email addresses WITHOUT spending a dime on email lists.
- 10 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates so you can begin using them immediately!
- 12 subject line mistakes that you need to avoid. Keep making them and you’re hosed!
- 12 subject lines that get your email read.
- One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
- 2 Psychological techniques that work like a charm!
- How to dramatically increase your response rate
Click HERE or that really cool banner below for more details and to reserve your seat!

Sunday Dec 06, 2015
Sunday Dec 06, 2015
In this week's Quick Tip, I talk about an email, that's so simple to create, and yet so effective when it comes to actually getting a response from a potential client.
Go ahead and give it a quick listen and then give it a shot!
I triple dog dare ya!
We're going to be talking a lot about emails in our December 17th webinar: 70 Ways To ROCK Your Sales Emails.
Click HERE to learn more!

Thursday Dec 03, 2015