Episodes
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Sunday Sep 27, 2015
An Easy Way To Get Better With Phone Objections September 27, 2015
Sunday Sep 27, 2015
Sunday Sep 27, 2015
This week, I have an incredibly simple tip, that can triple your arsenal of rebuttals to the phone objections you're facing!
I've been using this simple tip for over two decades and have taught it to over 10,000 of my students.
All modesty aside, I get lot's of great feedback on it.
So go ahead and give this week's free audio sales lesson a listen.
I believe it will make you more effective this week!
If you liked these tips, you’re going to love my new, on-demand, cold calling webinar.
It’s called “How To ROCK Your Cold Calls” and you can watch it, right on your computer screen, whenever you want!
Here’s what you’ll gain by downloading this . . .
- 7 “Warm Ups” to get you into your “zone” faster
- 3 ways to conquer call reluctance
- How to research a potential client better than you competitors
- How to find “triggers” that will dramatically increase the recipient’s interest level
- How to craft a more compelling message without using a script
- How to cut off objections BEFORE they occur
- 3 ways to handle objections when they do occur (and responses to typical objections)
- How to ask for access to a higher level decision maker without insulting your contact
- 4 types of voicemails that will set you apart
Click HERE to learn more and to instantly download this special phone training session!
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Thursday Sep 24, 2015
Episode 132 How To Sell With IMPACT September 24, 2015
Thursday Sep 24, 2015
Thursday Sep 24, 2015
I've taken the liberty of listing several things you can do . . .
Before your next appointment
During your next appointment
After your next appointment
So you can IMPACT someone who, quite frankly, has about a 9 second attention span!
Please give this lesson a listen and send it along to your coworkers, your boss and those in your network you feel could benefit.
Before you scroll down to check out this week’s free audio sales lesson, click HERE from your smartphone to download The Sales Playbook app!
This way you’ll never miss my free audio tips and . . .
You’ll get FREE access to over 200 of my audio sales lessons!
How To Win The Deal With IMPACT!
Join us for our newest webinar on October 22nd at 1:30 PM EST.
Here’s What You’ll Gain By Joining Us . . .
- How To Keep Someone’s attention With One Simple Tactic
- 8 Better Ways Of Building Rapport Without Looking Around Their Office For Things To Comment On
- How To Get ALL Of The Stakeholders Involved In A Discussion That Will Excite Them And Get Them Off That Fence Of Indecision
- How To Keep The Discussion From Going Prematurely To Price (Fess up, you hate that, right?)
- 10 Killer Ways To Create A “Doubt Resistant” Presentation (You do understand that most buyers are skeptical. Don’t you?)
- How To Make The Intangible Benefits Of Your Solution Seem Way More Tangible (I can’t even begin to tell you how many people miss this one completely.)
- The One Question You Absolutely Must Ask During Your Presentation (No it isn’t any of that “Always Be Closing” nonsense!)
- Why “Death By PowerPoint” Is Bullsh*t And How You Can ROCK Their World With Yours
- 3 Things To Include In Your Proposals That Your Competitors Won’t
- 1 Deadly Tactic To Minimize Your Competition . . . Without Badmouthing!
Since “meetings” take on many different formats, we’re going to discuss how to apply these tactics;
- In A “Face To Face” Setting
- Conference Calls and Skype
- Webex
- One on One
- Groups
Click HERE for details and to get your early registration discount!
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Sunday Sep 20, 2015
How To Handle A Phone Objection And Nail The Appointment September 20, 2015
Sunday Sep 20, 2015
Sunday Sep 20, 2015
We know that there's a high probability of getting an objection (or multiple objections) whenever we call a potential client and yet . . .
So many sales reps are ill prepared to handle even the most typical of objections like;
"Not interested"
"No time"
"Already have a vendor"
So I thought rather than complaining about it on my blog, I'd actually show you my 3 Step Objection Buster Formula.
It will only take you a few minutes to learn and will provide you with a really easy framework when you hit the phones this week.
Before you scroll down to check out this week's free audio sales tip, click HERE from your smartphone to download The Sales Playbook app!
This way you'll never miss my free audio tips and . . .
You'll get FREE access to over 200 of my audio sales lessons!
Would You Like To Strengthen Your Phone Skills?
Then you'll be happy to know that I have an entire session dedicated to phone skills in our upcoming How To Hunt More Effectively online program.
To learn more about this program, click HERE before enrollment closes this Tuesday, September 22nd.
Want this program customized for your sales team? Email me paul@yoursalesplaybook.com

Wednesday Sep 16, 2015
Episode 131 How To ROCK Your Creativity To Get The Appointment September 17, 2015
Wednesday Sep 16, 2015
Wednesday Sep 16, 2015
The people you're trying to reach bore easily!
They've been there and done that and to a degree they've heard it all from your competitors.
In this week's Sales Playbook Podcast, I interview my good friend Jamie McLennan and he has a thing or two to say about using creativity to get in the door!
Jamie and I discuss the importance of creativity and Jamie shares several ideas he's been using to get the appointment and even WOW his existing customers.
Note: There are a few spots in the recording where the audio drops off for a split second. Sorry about that.
Oh, and before you give this week's FREE audio sales lesson a listen, don't forget to download the Sales Playbook app! This way you get access to 200 of these lessons! All you have to do is click here from your smartphone!
Would You Like A Few More Ideas To Help You Get In The Door?
Then you’re going to want to join us next week when we launch our How To Hunt More Effectively online course.
I have over 100 tactics to help you get in front of More Potential Clients! We even have an entire session dedicated to how YOU can use your creativity to get in front of MORE opportunities!
Click HERE to learn more and to reserve your spot!
Isn’t it time for you and I to start working together?
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Sunday Sep 13, 2015
Sunday Sep 13, 2015
In this week's Quick Tip, I outline a good 7, super easy, things you can do immediately, to stand out with your potential clients.
And that's what it's all about, right?
Standing out and capturing the attention of someone who typically has way too many things on the brain to pay attention to you and your messaging.
So go ahead, and give this week's free audio sales lesson a listen. You'll be glad you did!
And speaking of FREE, if you’d like over 200+ of these free audio sales lessons, please click HERE from your smartphone to download The Sales Playbook app!
Want To Bring In More Clients?
Then you’re going to need to try something different!
On September 23rd, I’ll begin sharing over 100 tactics designed to help you capture the attention of someone who’s;
So busy they typically forget about you!
Here’s what real people are saying about this course . . .
Thank you so much! The How to Hunt course has been so valuable in so many ways. I love all the specific examples you shared – and how you pulled it all together with the communication mapping and time management techniques. I am certainly armed with a whole new slew of tools and techniques to help me hunt and close deals better.
Tanya Ramakers, Jonas Fitness
First of all, I really enjoyed your style and approach to training. You made the class fun, and I always looked forward to attending. Second, you “kept it real” – not theory but specific tactics to use to grow business.
Since fully implementing your program in November of 2014, I have officially doubled the size of my pipeline – real, measurable results.
Of specific importance to me were:
- 10 ways to Hunt Differently – great examples on where to find potential leads.
- How to Write a Better Email – I’m getting about 50% of emails read (thanks to you, I can track opens and click-throughs).
- How to ROCK Snail Mail – suggestions here were great – especially for warming up potential prospects.
- How to ROCK Phone Calls – great tips for voice mail
- Putting It All Together – I now have a specific, executable strategy.
Lance Carrol, Vanguard Software
But enough about them! If you Like to see what this program can do for YOU, click HERE or the handy/dandy banner below!
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Thursday Sep 10, 2015
Episode 130 The Importance (And How To) Of Using A "Sales Mix" September 10, 2015
Thursday Sep 10, 2015
Thursday Sep 10, 2015
In this week's free audio sales lesson you'll discover:
- Why you need to change up the type of message you put out there to your potential clients.
- Why you need to vary the types of touches you're using to deliver those messages
- How you can change things up and capture the attention of your prospect.
Before you listen to this week's free audio lesson, please click HERE from your smartphone to download 200 free audio sales lessons! You’re welcome!
Not Getting Call Backs?
I know it sucks that your calls and emails aren’t being returned and I have a solution for you!
On September 23rd, I’m going to be sharing over 100 tactics to help you capture the attention of your prospect!
Click HERE for details or the handy dandy banner below!
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Sunday Sep 06, 2015
What To Do When Sales (Or The Lack Of Them) Frustrate You September 6, 2015
Sunday Sep 06, 2015
Sunday Sep 06, 2015
Have you ever become frustrated with prospects not returning your calls, not giving you the time of day or perhaps you were (or are) frustrated with the results you've been getting?
This week's Quick Tip has your name on it!
I'm going to share a story about something that not only had me frustrated, it had me spirally into a really bad funk.
I decided to put the brakes on and redirect my focus.
That simple change in focus allowed me to catapult my business to the point where just in my online division, we've had over 4,000 graduates!
I talk about a really simple formula you can use, right now, to radically change your tragectory and I offer it all to you for the low, low price of free.
And speaking of FREE, if you'd like over 150+ of these free audio sales lessons, please click HERE from your smartphone to download The Sales Playbook app! You're welcome!
Perhaps A Change Is In Order?
I know it sucks that your calls and emails aren't being returned and I've have a solution for you!
On September 23rd, I’m going to be sharing over 100 tactics to help you capture the attention of your prospect!
Click HERE for details or the handy dandy banner below!
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Sunday Aug 30, 2015
How Sales Reps Lose Deals For The WRONG Reasons August 30, 2015
Sunday Aug 30, 2015
Sunday Aug 30, 2015
There's a very good chance that you're missing opportunities, for the absolute WRONG reasons.
In this week's Quick Sales Tip, we're gonna go there!
I paint a really vivid picture of things I see, everyday, that you're probably experiencing and I offer 3 ideas to help you get that bacon back on YOUR table . . .where it belongs!
So go ahead and give this a listen and please spare me that "I don't have time" crap. If that's the case, download it and listen to it on your way to work before your competitor gets a hold of this!
Trying To Get A Buyer's Attention?
Then you might want to work on your messaging!
Click HERE to discover how!
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Wednesday Aug 26, 2015
Wednesday Aug 26, 2015
Your prospect has lot's of things going on in their world competing for their attention.
There are calls, voicemails, way too many emails, internal and external meetings, internal/external clients, snail mail, Fedexes, deadlines, fires that have to be put out etc.
How do you compete with that?
Unfortunately, there are many a sales rep, what get lost in the proverbial sauce because they do absolutely NOTHING to stand out!
In this week's episode of the Sales Playbook Podcast, I offer a few examples of what your peers are doing, right now, to stand out in a world of "me too" sales reps.
I offer several tips on how YOU can step up YOUR game too!
Go ahead, give it a listen!
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Sunday Aug 23, 2015
Excuses . . .The Lies That Limit Us! August 23, 2015
Sunday Aug 23, 2015
Sunday Aug 23, 2015
In this week's Quick Tip, we talk about the excuses that keep us from realizing the success we deserve.
I provide some powerful examples of people who dropped out of college, were rejected, some that many said were "told old" and others that were told they were "too young"
And then the difficult part of this free audio lessons happens . . .
It's the part when I invite you to ask your ego to leave so I can talk about some very specific excuses many of you are clinging to.
So go ahead, I triple dog dare ya to listen to this week's Quick Tip!