Episodes

Thursday Mar 26, 2015
Thursday Mar 26, 2015
In this week's episode of The Sales Playbook Podcast, I interview Richie DeMarco.
Richie is the Vice President of Sales for Eveready Hardware and not only leads their sales team, he's personally responsible for a large portion of the company's sales. Yep, Richie still sells!
Richie has built a powerful personal brand and has established quite the leg up on his competitors.
He is known in his industry as "The Mayor Of Hardware" and he shares over 15 tips during my interview with him from branding to how sales reps can use platforms like LinkedIn, Twitter, Facebook etc to drive sales results.
Oh, and he shares a rather personal story that made him get a better handle on this whole "Work/Life Balance" thing!
Trust me when I tell you that you're going to need a pen and paper for this one because there's just way too many tips, resources and websites that he shares for you to commit them to memory!
He blogs on his websites themayorofhardware.com and constuctingyourbrand.com
You can find him on LinkedIn and Twitter and in a whole bunch of places if you take a moment to Google him!
Go ahead and have a listen to this week's podcast!

Monday Mar 23, 2015

Sunday Mar 22, 2015
A Quick Tip To Start Your Week STRONG March 22, 2015
Sunday Mar 22, 2015
Sunday Mar 22, 2015
In this week's quick tip we talk about two people who were rejected over 140 times and then embraced a really simple philosophy that helped them go on to build an empire valued at over a billion dollars.
The best part, is that YOU can embrace this philosophy immediately!
The Deadline Is Here!
Do you plan on joining us for our 40 Ways To Warm Up Your Cold Call webinar?
If so, now would be a really good time to reserve your spot because we close the doors on Monday, March 23rd!
Click HERE for details.
As always, I look forward to learning with you!

Friday Mar 20, 2015

Wednesday Mar 18, 2015
Episode 121 How To Find The Time To Hunt For New Business March 19, 2015
Wednesday Mar 18, 2015
Wednesday Mar 18, 2015
Many of us have good intentions when it comes to hunting for new business but then a client calls, a fire needs to be put out, TPS Reports needs to be filed and next thing you know, it's been weeks/months since the last time we hunted.
Worse yet, we have the boss breaking our balls and our paycheck isn't quite where we'd like it to be!
What's an aspiring sales rock star to do?
For starters, you can give this week's episode of The Sales Playbook podcast a listen.
No time for that? How about you download the episode anyway and listen to it during your drive time.

Sunday Mar 15, 2015
A Quick Tip To Start Your Week STRONG March 15, 2015
Sunday Mar 15, 2015
Sunday Mar 15, 2015
This week's quick tip addresses something that can dramatically impact your ability to earn as a sales professional.
I can also tell you that it can make or break your career but . . .
You really do have to have the ability to (as the line goes) "Handle the truth!"
Can you handle the truth?
Why don't you give this free audio a listen so you can find out!
When you're done listening to this week's tip, ponder this . . .
Perhaps It's Not The Cold Call That Sucks?
Click HERE to learn how you can leverage 40 Ways To Warm Up Your Cold Call!

Tuesday Mar 10, 2015
Episode 120 The Janitor & The Jedi Master March 10, 2015
Tuesday Mar 10, 2015
Tuesday Mar 10, 2015
Today, I did something that represents one of the most painful things I've had to do in a really long time.
I decided to take a page from my life, when I lost my Dad, and verbally share some lessons as well as a really profound experience I had during his wake.
In the past, I've always written about it here but today, I thought I'd grow some balls and talk about it.
I promise you that I don't go over the top with the sadness thing, but I won't guarantee that you won't need a tissue or two.
There are few lessons in this story . . . I hope you'll allow me to share them with you!
Peace!

Sunday Mar 08, 2015
A Quick Tip To Start Your Week STRONG March 8, 2015
Sunday Mar 08, 2015
Sunday Mar 08, 2015
In this week's Quick Tip I show you a really cool way to impress the heck out of your prospect, right BEFORE your meeting with them.
I can you from experience that hardly anyone does this which means its an opportunity for you to instantly separate yourself from the pack.
Think I'm exaggerating? Then I triple dog dare ya to take a few minutes to listen to this FREE audio sales lesson!
Want To Warm Up Your Cold Calls?
Then you might want to check out our 40 Ways To Warm Up Your Cold Calls webinar by clicking HERE

Friday Mar 06, 2015
Episode 119 The Email and The Letter That Could Have Been March 6, 2015
Friday Mar 06, 2015
Friday Mar 06, 2015
In this week's episode of The Sales Playbook Podcast, I dissect an email and a letter I received that were both awesome and then something went wrong, terribly wrong!
Before you scroll down and listen to this week’s free audio sales lesson, have you downloaded my mobile app yet?
Click here from your smartphone so you never miss these free resources!
Want To Warm Up Your Cold Calls?
Then you might want to check out our 40 Ways To Warm Up Your Cold Calls webinar by clicking HERE

Sunday Mar 01, 2015
A Quick Tip To Blow Away Your Clients This Week! March 1, 2015
Sunday Mar 01, 2015
Sunday Mar 01, 2015
In this week's quick tip, I share an example of something I just did that resulted in over $36,000 in new business in just about 3 weeks.
The best part is that it cost me next to nothing to do!
In addition, I provide several other ways you can work this little gem into your playbook without breaking the bank!
Oh, and aside from costing you next to nothing to do, you can pretty much run this play immediately!
There's also a really cool freebie waiting for ya at the end of this audio lesson!
Go ahead, spend a few minutes on a free tip from your Uncle Paul!
I triple dog dare ya!
The Deadline Is Here!
We’re going to be talking about how you can stand out and position yourself apart from those pesky competitors of your’s during our upcoming online sales program starting March 4th!
And we’re also going to help you update mucho plays in your playbook that might be a tad on the tired side!
Click HERE for details and to take the first step in taking your sales skills up a notch or three!
For special pricing (and extras) on 2 or more participants, email me paul@yoursalesplaybook.com
Either way, NOW is a particularly good time to sign up because registration ends this Tuesday, March 3rd!