The Sales Playbook Podcast

A Quick Sales Tip From Paul Castain October 13, 2014

In this week's quick tip we're going to address something that most of us are too busy to think about; The Holiday Selling Season and what you can do, right NOW, to position yourself stronger.

I have several ideas waiting for you in this short audio sales lesson including a way for you to easily add 300 extra touches between now and the week before Christmas.

Also, don't forget that we have two online programs that can help you position yourself stronger between now and the holidays.

Our Emails That ROCK program that starts this week. Click HERE to learn more and to reserve your spot!

Our How To Hunt More Effectively program that starts October 23rd. Click HERE to learn more and to reserve your spot.

A Timely Top Secret Insider's Tip From Paul Castain October 8, 2014

This is one top secret insider's tip that you'll want to listen to BEFORE Thursday, October 9th at 6:00 pm EST!

You're welcome :)

Episode 108 The 3 Drivers Of Sales Success Part II

In our last episode of The Sales Playbook Podcast, we discussed Driver #1 Acquiring New Business. Here's the link to that episode if you'd like a quick refresher!

Today, we're going to cannonball into the pool with Driver #2 Retaining Business/Creating A "WOW"

Specifically . . .

A huge mistake that most sales people make with their clients that makes them vulnerable to competitors.

3 questions you need to ask your clients regularly.

Several questions you need to think about in order to create better relationships with your clients.

Several ways you can surprise your clients, and make them look like ROCK STARS to their boss/their team.

But there, I've said too much!

Scroll down and have a listen!

A Quick Sales Tip From Paul Castain October 5, 2014

This week's quick sales tip addresses something many of you aren't leveraging in your day to day and quite frankly, it's hurting you!

This one simple tip has helped my coaching clients achieve MUCH better results and here's the thing;

Many people will dismiss this because of it's simplicity but . . .

And truth be told, that's cool with me because it means there'll be more spoils for the rest of us!

Go ahead, I triple dog dare ya to listen to this week's quick tip and then give it whirl!

A Top Secret Insider's Tip From Paul Castain September 29, 2014

I thought it might be time to reward all of you who have subscribed to my podcast and/or downloaded our podcast app with a special "Insider's Benefit".

And that's all I can say for now because I want you have a quick listen to this message!

A Quick Sales Tip To Start The Week Strong September 28, 2014

You can have the greatest meeting in the world with a prospect but, you're still vulnerable when that meeting ends!

How? Well I guess you'll just have to listen to this week's quick tip.

What can you do to keep your prospect highly engaged between meetings? Listen to the free audio tip to find out!

Wishing you all an incredible week ahead!

One More Thing . . .

Those emails you're sending your prospects might suck!

Seriously, they might and when you have an email that even sort of sucks combined with a super busy prospect who gets tons of emails, guess what?

You're disregarded and their attention is awarded to someone (or something) else.

Here's what I'm going to share on October 16th, right on your computer screen!

• Two, non negotiable things you MUST do BEFORE sending an email to a prospect!
• 4 Ways to get email addresses without spending a dime on lists.
• 10 words and phrases you should never use in a subject line
• 5 Ways to capture someone’s attention in the subject line
• How to leverage internal/external “peer pressure” to pique interest
• 10 ways to make your email less salesy and a hell of a lot more interesting
• How to dramatically increase your response rates and . . .
• How one really simple thing increased my response rate by 400%

Click HERE or that really cool banner below for more details and to reserve your seat!

A Quick Sales Tip To Start The Week Strong September 21, 2014

This week I want you to go out of your way to notice something that happens to the best of us.

It's something no one ever talks about or God forbid admit publicly.

I talk about it in this week's quick sales tip and it will take you less than 3 minutes to listen to, 4 and change if you're digging my theme song and stick around to listen to it.

Episode 107 The 3 Drivers Of Sales Success Part I September 16, 2014

Today we begin a three part discussion on three things you absolutely MUST be obsessed with as a sales professional.

We begin with the mindset that get's in the way of you embracing this critical driver of success

We talk about how fear plays into it but in a really sneaky way!

I share some really easy tips to get this driver on your schedule and I even share a few personal stories along the way to drive this driver home!

Sadly, if you or your team can't master this one driver, the other two drivers I'll share in the weeks to come will be quite meaningless!

A Quick Sales Tip From Paul Castain September 15, 2014

Thought everyone could use a real quick "Pep Talk" as we start the new week off!

I talk about the importance of challenging two very important areas . . . 

What you're saying

What you're doing

It will only take you 3 minutes to listen to this, 4 and change if you hang out and listen to the theme song after I finish talking :)

Wishing you an incredible week ahead!

Episode 106 Getting Back To School With Your Selling Skills Part 3 September 11, 2014

In Parts I and II we talked about embracing a different mindset toward learning and then how you can zero in on your personal development with the RIGHT information.

I purposely wrote "RIGHT Information" because the average person consumes 34 gigabytes of information each day and quite frankly we need to learn how to zero in so what we consume moves us further instead of clogging our brains!

This week we talk about a serious trap 99% of the population falls into when it comes to learning (It's actually called "The Learning Trap)

We'll talk about how the "Practice Makes Perfect" mindset can hurt us and how we might be defaulting to the wrong sales approach.

I share my thoughts about bad coaches and how that "Those who can,do and those who can't teach" thing needs to be rewritten.