Episodes

Sunday Jan 12, 2014
Episode 97 The 3 Things That Sales Reps Hate January 14, 2014
Sunday Jan 12, 2014
Sunday Jan 12, 2014
Today, I get to play marriage counselor to all you sales reps and sales managers because quite frankly, things might need to change!
I tackle 3 areas where you both might have to grow up,
start showing up or just give up and suffer the consequences of a crap
relationship!
If you’re a sales rep . . . I’d like for you to listen to
this, take notes, take action and then forward it to your manager.
If you manage a sales team . . . listen, take notes, take
action and then forward to your sales team
Then stop pointing the finger and get down to the business of working together!
You’re welcome . . . Group hugs available after today’s free audio sales lesson!
Resources
Mentioned In This Week’s Podcast . . .
1) You
Can’t Lead A Team From Behind Your Desk
2) How To
Master A Joint Sales Call
3) Registration for our January 22 online sales
program ends in 1 week! Click here for details and to reserve your spot!

Monday Jan 06, 2014
Episode 96 How To Sell More This Year January 7 2014
Monday Jan 06, 2014
Monday Jan 06, 2014
I’m coming off of a record year at Castain Training Systems but
still, I’m a rather superstitious dude.
I know, that through a variety of circumstances, I could
lose business this year and even if I was this superhuman type of sales rep,
who never lost an ounce of business, I’m also one who wants to continue to
outperform myself.
I want to sell more this year and (hopefully) that is
something you and I have in common so;
I decided to dedicate this week’s free audio sales lesson to some things, that are actually right under your nose that WILL absolutely help you sell more this year.
Here’s
What You’ll Gain By Listening Today . . .
You’ll learn something that up until now, I’ve only
shared with my customers and it’s called an “11:30 Plan” You’re welcome!
We’ll cover something that you absolutely must do with
regard to hunting new business. It isn’t negotiable either!
We’ll talk about a powerful trick I learned from a sales “newb”
who had like 3 weeks of sales experience. No joke . . . school was seriously in
session for me on this one!
One simple thing, that most sales people refuse to do
that will allow you stand out, be less boring and keep it really amusing for
you (without coming across as a tool in the process)
We’ll discuss (not really because I’ll be talking to you
and can’t hear you if you're crazy enough to talk back) why and how your sales efforts need to “smile” at each
other.
A different way to utilize a “V.I.T.O” letter.
Resources
That Support This Week’s Podcast . . .
2) This Will
Stop You 56 Times A Day
3) Time
Management For The Aspiring Sales Rock Star!
4) Nobody
Cares What You “Prefer”
5) Our
New Sales Training Course Launches On January 22nd! Click here for
details and to reserve your spot!

Sunday Dec 01, 2013
Episode 95 10 Obvious Things We Fail To Do December 2 2012
Sunday Dec 01, 2013
Sunday Dec 01, 2013
If there’s one thing we sales folk are guilty of it’s telling people (ourselves too) that we know something and yet . . .
We aren’t doing that which we are so quick to say “I know!”
Today’s gentle kick in the ass comes to you courtesy of
your Uncle Paul!
Here’s
What You’ll Gain By Listening Today . . .
2 things you’re not requesting enough of.
1 thing you aren’t mailing enough of and 4 groups of
people you might be missing.
Something most sales people do only after all the other “stuff”
gets done and even then, it’s usually put off
until it’s too late.
A really important thing you need to do so you don’t
embrace that God awful “Calling to check in” thing!
Something about our attitude most people aren’t even
aware of.
Something you always tell people you don’t have time to
do and your failure to do this one thing is actually something that holds you
back from greater success.
Something critical and although absolutely free . . . your ego will stop you from doing!
Are
you diggin The Sales Playbook Podcast?
If you’ve been loving,
what you’ve been hearing on The Sales Playbook podcast, please stop by iTunes,
leave us a 5 star rating and a review . . . You’d make this aspiring sales rock
star’s day!
Instructions
on how to write a review on iTunes:
Step 1 Click on this
link
Step 2 Look to the
left and there’s a button that says “view in iTunes” click it.
Step 3 Scroll down
to where it says “customer reviews” Directly under that it says “write
a review”
Step 4 Write an awesome review for your
Uncle Paul

Monday Nov 25, 2013
Episode 94 Sales Efforts During The Holiday Season November 25, 2013
Monday Nov 25, 2013
Monday Nov 25, 2013
Starting this week, here in the U.S. it’s going to start to get a bit more challenging.
Prospects begin to mentally “check out” and,
unfortunately, so will many sales reps.
I thought the timing might be right to offer some ideas
to help you navigate through the holidays!
Here’s
What You’ll Gain By Listening Today . . .
A few tough questions that you’re going to need to ask
yourself!
A decision that you need to make that many sales people
WON’T make this holiday season!
How to get your arms around that “call me back after the
holidays” stall.
Something that you absolutely MUST take full advantage of
and even leverage during the holidays!
Why year end promotions might work against you and a better
alternative for you to consider.
How to utilize a “holiday sales mix” as well as mapping
an effective holiday communication plan.
4 emails you MUST send during the holiday season and you better hurry because 2 of them need to be sent within the next few days.
Resources
Mentioned In This Week’s Podcast . . .
1) I
mention a blog post I did recently on a holiday stall many of your prospects
will cling to. Click
here to check it out!
2) How
To Get Responses On Holiday Weekends
3) Creating A More Thorough And Consistent
Prospecting Plan.
4) At
the end of the podcast I mention the deadline for the nifty $50 early registration
discount on our upcoming, online sales program. Please click here for
details. If you are looking to enroll 2 or more, email me directly for
discounted rates paul@yoursalesplaybook.com
You’ll want to do this soon because the discount goes away on December 2nd!

Tuesday Nov 12, 2013
Episode 93 Leveraging The "Know, Like and Trust" Thing November 12 2013
Tuesday Nov 12, 2013
Tuesday Nov 12, 2013
Sometimes we hear and say things so often in sales, that quite frankly, we really are saying it more than “owning” it.
Like that whole “People do business with people they
know, like and trust” thing.
It makes sense.
Might even illicit an immediate, AMEN from the aspiring
sales rock star but . . .
How do you attract a prospect who knows, likes and trusts
you?
Today . . . we’re going there!
Here’s
What You’ll Gain By Listening Today . . .
A lesson from every personal relationship you have today.
A cool way to “map” your communication for messaging that’s
more impactful.
How most buyers tend to get to know you today.
How you might want to add social networking to your
calling strategy for a more effective sales mix!
How to watch for and leverage a little something,
something called “social clues”.
One surefire way to be more likeable without selling out
and being a fake.
The 6 ways people judge you.
How to demonstrate your expertise and become more
trustworthy in the process

Tuesday Oct 29, 2013

Tuesday Oct 22, 2013
Tuesday Oct 22, 2013

Tuesday Oct 15, 2013

Monday Sep 23, 2013
Episode 89 How To Deal With Failure September 23 2013
Monday Sep 23, 2013
Monday Sep 23, 2013
As sales professionals, business owners and aspiring rock stars in our own right, failure is an unfortunate part of the equation.
It's an unfortunate part of the equation and yet we allow it to take us from our dreams or worse yet, keep us from trying.
Today, we are going to have a real candid talk about this!
I'll share some interesting stories about some people you've heard of who've failed like . . .
The founders of Google
One of the founders of PayPal
Stories about Babe Ruth and Thomas Edison that many people haven't heard.
And I'll also share a story about an epic failure that showed up at Castain Training Systems back in 2011. It was actually a very profitable failure to say the least :)
We'll also talk about 5 things you can embrace to help you (or someone you know) get through a tough time, a setback, rejection etc.
Please pull up a chair because I think we need to have a talk!

Sunday Sep 15, 2013
Sunday Sep 15, 2013