Episodes

Tuesday Oct 22, 2013
Tuesday Oct 22, 2013

Tuesday Oct 15, 2013

Monday Sep 23, 2013
Episode 89 How To Deal With Failure September 23 2013
Monday Sep 23, 2013
Monday Sep 23, 2013
As sales professionals, business owners and aspiring rock stars in our own right, failure is an unfortunate part of the equation.
It's an unfortunate part of the equation and yet we allow it to take us from our dreams or worse yet, keep us from trying.
Today, we are going to have a real candid talk about this!
I'll share some interesting stories about some people you've heard of who've failed like . . .
The founders of Google
One of the founders of PayPal
Stories about Babe Ruth and Thomas Edison that many people haven't heard.
And I'll also share a story about an epic failure that showed up at Castain Training Systems back in 2011. It was actually a very profitable failure to say the least :)
We'll also talk about 5 things you can embrace to help you (or someone you know) get through a tough time, a setback, rejection etc.
Please pull up a chair because I think we need to have a talk!

Sunday Sep 15, 2013
Sunday Sep 15, 2013

Sunday Sep 08, 2013
Episode 87 How To Deliver A More Compelling Message September 9, 2013
Sunday Sep 08, 2013
Sunday Sep 08, 2013
During our last free sales lesson we discussed how our biggest competitor is no long anyone else who sells the widget we're selling; it's everything else that competes for our prospect's/client's attention.
This week, we're going to expand on a really important thing when it comes to getting (and keeping) someone's attention;
Our ability to deliver a message that's more compelling than all the other things that hijack our audience's attention!
Here’s What You’ll Gain By Listening Today . . .
How understanding two areas of your prospect’s/client’s world will help you become more relevant to them!
A must ask question about the difference you and your company bring to the party.
3 things that help you deliver messages that capture the interest of your audience.
8 things that make what you say more believable while keeping their interest.
A simple rule to help you facilitate better meetings with your prospects/clients.
Time is running out . . .
If you plan on joining us for our 8 week, online sales course, you'll need to register soon because registration ends on September 20th. I think you're worth the small investment to join us . . . do you? Click here for info, pricing etc and if you're a sales manager and you'd like to know about discounts for 2 or more, please email me paul@yoursalesplaybook.com

Monday Aug 26, 2013
Episode 86 Selling In A World With A Shorter Attention Span August 26, 2013
Monday Aug 26, 2013
Monday Aug 26, 2013

Saturday Aug 10, 2013

Saturday Aug 03, 2013
Episode 84 A 3 Step Formula For Success August 5, 2013
Saturday Aug 03, 2013
Saturday Aug 03, 2013
We all have something that we want/need to get better at.
We all things that we need to learn.
Boy, do I have some ideas to help you get there quicker!
In this week’s free sales lesson, I have several ideas to help you get there quicker.
Before, I tell you exactly what you can expect, I want you to know that I just lost 22 lbs in 90 embracing this formula.
My coaching clients have made President’s Club, freed themselves of personal debt and have attracted the things they really want into their lives.
I will warn you . . . there’s nothing sexy or sophisticated about the 3 steps so don’t even think about dismissing it because of it’s simplicity!
Good plans
Effective plans
KICK ASS when they are so simple that, wait for it, wait for it . . .
You actually do it!
Here’s What You’ll Gain By Listening Today . . .
Several things that need to be in check with your attitude and no, I’m not going to go all “Positive Thinking” “Rah Rah” on ya . . . I’m talking about things people never take the time to embrace as part of a successful mindset.
The two areas everyone should be asking for help with but egos tend to stop them.
How to replace fear with a much more productive emotion.
Why you procrastinate.
Something I learned from a 8 million dollar a year printing sales rock star.
What Bruce and Fant taught me about giving back.
How to start your day on the right note (I know, we always start in the right mood)
A sad statistic about when the average person stops learning and how much of their life is spent “rusting”
A cool perspective about reading from Robin Sharma.
Why you dismiss so information that could help elevate your success to the stratosphere.
A DEADLY trap most people fall into when they stop after only 2 of the 3 necessary steps towards embracing success.
Why “Practice makes perfect” is complete Bullsh*t.
4 ways you can practice to fast forward your success!
Resources Mentioned In This Week’s Podcast . . .
1) Do You Have The Guts To Do This?
2) How Patience Is The New “Secret Sauce”
3) Profile Of A Sales Rock Star!
4) Success . . . Two Feet At A Time!
5) How to bring your learning up to a more serious level.
6) Has Your Success Experienced A Stay Of Execution?
7) I also mentioned a way for you to say $50 and get a free bonus session in our upcoming, online sales program. Click here for details but beware . . . The early registration discount and bonus session expire on August 12th!
Are you diggin The Sales Playbook Podcast?
If you’ve been loving, what you’ve been hearing on The Sales Playbook podcast, please stop by iTunes, leave us a 5 star rating and a review . . . You’d make this aspiring sales rock star’s day! Instructions on how to write a review on iTunes:Step 1 Click on this link
Step 2 Look to the left and there’s a button that says “view in iTunes” click it.
Step 3 Scroll down to where it says “customer reviews” Directly under that it says “write a review”
Step 4 Write an awesome review for your Uncle Paul

Monday Jul 29, 2013
Episode 83 How To Get Out Of A Rut July 30, 2013
Monday Jul 29, 2013
Monday Jul 29, 2013
I think it’s time for us to talk about something, that no one EVER wants to talk about and yet, sooner or later we all go through it.
It’s a little something that’s called “falling into a rut” and this week we’re going to talk about how you can get yourself out of one!
Here’s What You’ll Gain By Listening Today . . .
How slowing down actually speeds up your momentum . . . provided you do the things I mention.
How to look in the mirror and assess your activities and skill level. Note: I offer a cool freebie on the podcast to help you with this!
A problem solving question with 5 sample questions you need to ask yourself NOW!
How to look at everything you do to drum up business and seriously challenge it. Challenge as in “Why am I doing it this way?” “Is there a better way?” You know, all the “Sales 101” type of stuff that you probably blew off as “basic” and yet you never do any of it :)
A meeting you absolutely MUST schedule with your existing clients and how it can generate additional business for you.
Something you can do with your “list” that will make it more exciting.
How “accessing” a certain thing from your past can help you perform better today.
Why you need to start thinking bigger picture as in beyond your temporary setback.
A new way for you to look at everything you are doing so you never miss a beat!
Note: I have a firm rule about NO Editing when it comes to this podcast. I want it to be natural, conversational and unrehearsed. To that end, please forgive me for screwing up the date. I like to make mistakes like this ever once in a while to remind you that I’m an idiot. :)
Are you diggin The Sales Playbook Podcast?
If you’ve been loving, what you’ve been hearing on The Sales Playbook podcast, please stop by iTunes, leave us a 5 star rating and a review . . . You’d make this aspiring sales rock star’s day! Instructions on how to write a review on iTunes: Step 1 Click on this linkStep 2 Look to the left and there’s a button that says “view in iTunes” click it.
Step 3 Scroll down to where it says “customer reviews” Directly under that it says “write a review”
Step 4 Write an awesome review for your Uncle Paul

Monday Jul 15, 2013
Episode 82 6 Things To Do BEFORE You Start A Business July 15 2013
Monday Jul 15, 2013
Monday Jul 15, 2013
You might have read the title of today’s post and thought “Nope, this one isn’t for me Uncle Paul. No plans on starting my own business!”
I have two responses to that . . .
How do you know what the future has in store for you?
I knew in my heart that “someday” I might start a business again but I had no clue that life would through a left hook at my wife and I in 2011?
Even so, I still think there’s a lot for you to take away from the things I’m going to cover.
By the way, this is going to be something very different that what you’re used to reading when it comes to starting a business.
Most experts tell you all about business plans and securing lines of credit, attorneys etc. If you want more of that, the good news is that everyone talks about it.
Not me!
I want to talk with you about the stuff no one ever covers!
Here’s What You’ll Gain By Listening Today . . .
We’ll cover how you can “build your network” long before you need them. Most people wait until its far too late when it comes to building a network. There are a good 5 or so tips in this section alone that most people aren’t doing!
You’ll learn about something you need to have in place in a really strong way otherwise you most probably won’t make it beyond the 19-24 month “death zone” of new business start ups. If you think its money and clients . . . think again!
Something you need to discuss with your significant other if you want your relationship to survive the rapids up ahead!
You’ll learn about the importance of defining the things that are absolutely, positively “out of bounds” when it comes to clients, work/life balance etc.
We’ll talk about a really cool (and really sick sounding) concept called a “human war chest” and how it will make your life easier when you start your business!
Why and how you’ll need to embrace learning at a much higher level if you want to thrive.
Resources Mentioned In This Week’s Podcast . . .
1) I mention the awesome Social Media Marketing Podcast.
2) How to build your army BEFORE you need it!
3) How to transition your network from virtual to real time!
4) How to define your “out of bounds markers”.
5) How to bring your learning up to a more serious level.
6) The “left hook” that made me start Castain Training Systems!
Are you diggin The Sales Playbook Podcast?
If you’ve been loving, what you’ve been hearing on The Sales Playbook podcast, please stop by iTunes, leave us a 5 star rating and a review . . . You’d make this aspiring sales rock star’s day! Instructions on how to write a review on iTunes:Step 1 Click on this link
Step 2 Look to the left and there’s a button that says “view in iTunes” click it.
Step 3 Scroll down to where it says “customer reviews” Directly under that it says “write a review”
Step 4 Write an awesome review for your Uncle Paul