Episodes

Monday Nov 11, 2013
Episode 93 Leveraging The "Know, Like and Trust" Thing November 12 2013
Monday Nov 11, 2013
Monday Nov 11, 2013
Sometimes we hear and say things so often in sales, that quite frankly, we really are saying it more than “owning” it.
Like that whole “People do business with people they
know, like and trust” thing.
It makes sense.
Might even illicit an immediate, AMEN from the aspiring
sales rock star but . . .
How do you attract a prospect who knows, likes and trusts
you?
Today . . . we’re going there!
Here’s
What You’ll Gain By Listening Today . . .
A lesson from every personal relationship you have today.
A cool way to “map” your communication for messaging that’s
more impactful.
How most buyers tend to get to know you today.
How you might want to add social networking to your
calling strategy for a more effective sales mix!
How to watch for and leverage a little something,
something called “social clues”.
One surefire way to be more likeable without selling out
and being a fake.
The 6 ways people judge you.
How to demonstrate your expertise and become more
trustworthy in the process

Monday Oct 28, 2013

Tuesday Oct 22, 2013
Tuesday Oct 22, 2013

Monday Oct 14, 2013

Sunday Sep 22, 2013
Episode 89 How To Deal With Failure September 23 2013
Sunday Sep 22, 2013
Sunday Sep 22, 2013
As sales professionals, business owners and aspiring rock stars in our own right, failure is an unfortunate part of the equation.
It's an unfortunate part of the equation and yet we allow it to take us from our dreams or worse yet, keep us from trying.
Today, we are going to have a real candid talk about this!
I'll share some interesting stories about some people you've heard of who've failed like . . .
The founders of Google
One of the founders of PayPal
Stories about Babe Ruth and Thomas Edison that many people haven't heard.
And I'll also share a story about an epic failure that showed up at Castain Training Systems back in 2011. It was actually a very profitable failure to say the least :)
We'll also talk about 5 things you can embrace to help you (or someone you know) get through a tough time, a setback, rejection etc.
Please pull up a chair because I think we need to have a talk!

Sunday Sep 15, 2013
Sunday Sep 15, 2013

Sunday Sep 08, 2013
Episode 87 How To Deliver A More Compelling Message September 9, 2013
Sunday Sep 08, 2013
Sunday Sep 08, 2013
During our last free sales lesson we discussed how our biggest competitor is no long anyone else who sells the widget we're selling; it's everything else that competes for our prospect's/client's attention.
This week, we're going to expand on a really important thing when it comes to getting (and keeping) someone's attention;
Our ability to deliver a message that's more compelling than all the other things that hijack our audience's attention!
Here’s What You’ll Gain By Listening Today . . .
How understanding two areas of your prospect’s/client’s world will help you become more relevant to them!
A must ask question about the difference you and your company bring to the party.
3 things that help you deliver messages that capture the interest of your audience.
8 things that make what you say more believable while keeping their interest.
A simple rule to help you facilitate better meetings with your prospects/clients.
Time is running out . . .
If you plan on joining us for our 8 week, online sales course, you'll need to register soon because registration ends on September 20th. I think you're worth the small investment to join us . . . do you? Click here for info, pricing etc and if you're a sales manager and you'd like to know about discounts for 2 or more, please email me paul@yoursalesplaybook.com

Sunday Aug 25, 2013
Episode 86 Selling In A World With A Shorter Attention Span August 26, 2013
Sunday Aug 25, 2013
Sunday Aug 25, 2013

Saturday Aug 10, 2013

Saturday Aug 03, 2013
Episode 84 A 3 Step Formula For Success August 5, 2013
Saturday Aug 03, 2013
Saturday Aug 03, 2013
We all have something that we want/need to get better at.
We all things that we need to learn.
Boy, do I have some ideas to help you get there quicker!
In this week’s free sales lesson, I have several ideas to help you get there quicker.
Before, I tell you exactly what you can expect, I want you to know that I just lost 22 lbs in 90 embracing this formula.
My coaching clients have made President’s Club, freed themselves of personal debt and have attracted the things they really want into their lives.
I will warn you . . . there’s nothing sexy or sophisticated about the 3 steps so don’t even think about dismissing it because of it’s simplicity!
Good plans
Effective plans
KICK ASS when they are so simple that, wait for it, wait for it . . .
You actually do it!
Here’s What You’ll Gain By Listening Today . . .
Several things that need to be in check with your attitude and no, I’m not going to go all “Positive Thinking” “Rah Rah” on ya . . . I’m talking about things people never take the time to embrace as part of a successful mindset.
The two areas everyone should be asking for help with but egos tend to stop them.
How to replace fear with a much more productive emotion.
Why you procrastinate.
Something I learned from a 8 million dollar a year printing sales rock star.
What Bruce and Fant taught me about giving back.
How to start your day on the right note (I know, we always start in the right mood)
A sad statistic about when the average person stops learning and how much of their life is spent “rusting”
A cool perspective about reading from Robin Sharma.
Why you dismiss so information that could help elevate your success to the stratosphere.
A DEADLY trap most people fall into when they stop after only 2 of the 3 necessary steps towards embracing success.
Why “Practice makes perfect” is complete Bullsh*t.
4 ways you can practice to fast forward your success!
Resources Mentioned In This Week’s Podcast . . .
1) Do You Have The Guts To Do This?
2) How Patience Is The New “Secret Sauce”
3) Profile Of A Sales Rock Star!
4) Success . . . Two Feet At A Time!
5) How to bring your learning up to a more serious level.
6) Has Your Success Experienced A Stay Of Execution?
7) I also mentioned a way for you to say $50 and get a free bonus session in our upcoming, online sales program. Click here for details but beware . . . The early registration discount and bonus session expire on August 12th!
Are you diggin The Sales Playbook Podcast?
If you’ve been loving, what you’ve been hearing on The Sales Playbook podcast, please stop by iTunes, leave us a 5 star rating and a review . . . You’d make this aspiring sales rock star’s day! Instructions on how to write a review on iTunes:Step 1 Click on this link
Step 2 Look to the left and there’s a button that says “view in iTunes” click it.
Step 3 Scroll down to where it says “customer reviews” Directly under that it says “write a review”
Step 4 Write an awesome review for your Uncle Paul

