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I decided to create a FREE audio sales lesson walking you through several things you must do before you email a potential client.

I highly recommend that you listen to this when you can take notes because I promise you that you're pen is going to be moving 90 miles per hour.

Think I'm bluffing? Then I triple dog dare ya to give this week's episode of The Sales Playbook Podcast a quick listen!


Did you ever have a great meeting with a prospect only to watch the deal fizzle out in the weeks ahead?

Did you ever get the distinct impression (after the first meeting) that their interest and urgency just wasn't there anymore?

In this week's episode of The Sales Playbook Podcast, we talk about the "Silent Killer" of deals and better yet;

Several tactics to help you combat it!


If you're planning on enrolling in our How To Take BETTER Control of Your Opportunities program, better hurry because registration is about to end!

It’s a 2 session mini course where you can attend live or view the replay and go at your own pace.

Session I (August 10th at 11:30 am EST)

*The one question you MUST ask the minute you set the appointment.

*The Pre Appointment Packet you need to get into your prospect’s hands BEFORE your meeting.

*A template that will help you take immediate control of your next prospect meeting (without having you come across as pushy or manipulative).

*12 tactics that safeguard your deal from obstacles, stalls and objections.

*5 Types of questions (with examples) that jump start your prospect’s emotions while forging your credibility.

*How to disqualify competitors WITHOUT badmouthing them.

Session II (August 17th at 11:30 am EST)

*The one question you MUST ask BEFORE presenting your solutions.

*3 things to include in your proposals that your competitors WON’T!

*How to keep the discussion from going prematurely to price.

*12 ways to REDUCE doubt, skepticism and objections while keeping your deal moving forward.

*How to keep the attention of ALL of the stakeholders, better yet, how to keep them actively involved in the meeting!

*3 psychological techniques that work like a charm.

*A communication plan that addresses THE most dangerous time with your prospects . . . The time between meetings!

Go at your own pace!

Review each 90 minute session in its entirety or break each session up into smaller increments. Binge watch them back to back. I won’t tell anyone!

Here’s What You’ll Get . . .

(2) 90 minute sessions with over 50 ideas to dramatically improve your ability to get MORE deals across the finish line.

Webinar Replay (Always Sent Immediately After Each Session)

(2) Sets of Worksheets


A reinforcement email after each session with additional ideas.

What’s The Investment?


You don’t have to have a PayPal account to pay with PayPal. Simply select “Pay with a debit or credit card or Bill Me Later” after hitting the “Buy Now” button! Email me if you prefer to pay by check. paul@yoursalesplaybook.com 


Many times while prospecting we find ourselves in a really bad "stimulus/response" situation meaning;

We call or email and they . . .



Hit Us With An Objection

In this week's episode of The Sales Playbook Podcast, we talk about a really cool technique called "Pattern Interrupt"

So go ahead and give this episode a listen and, wait a second;

Did you start to leave this page because you're "too busy" to listen to something that can help you get your sales chops up to speed?

How about you download it anyway and listen in the car or that flight your about to take before your competitor does?

On Thursday, July 27th, at 11:30 am, we’re hosting 50 Ways To Find and Approach Potential Clients webinar.

Here’s what you’ll gain by joining us;

  • 25 Ways To Find The Business Everyone Misses
  • 5 Creative Ways To Get A Potential Client’s Attention
  • 5 Ways To Get Someone’s Attention By Using Snail Mail
  • 5 Email Templates That Get Opened, Read and Responded To
  • The One Sentence That Gets A Potential Client’s Attention IMMEDIATELY
  • 3 Ways To Generate Leads Via LinkedIn WITHOUT Spending A Kazillion Hours
  • The Phone Template My Coaching Clients Have Been Using To Generate MORE Appointments

Here’s What You’ll Get;

(1) 90 Minute Webinar


Webinar Replay (View It Whenever You’d Like Over The Next 60 Days)

(5) Email Templates That Get Opened, Read and Responded To

(1) Phone Template

Access To A Secret Resource Page

Email Access To Me To Answer Any Webinar Related Questions


July 27th at 11:30 am EST

How Much?


Please click HERE or the handy/dandy button below to reserve your spot and/or to get on the list to receive the webinar replay if you can’t make it on the 27th.

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With 2017 just slightly past the halfway point, it's time to talk about how we can REALLY jolt our sales, in the second half!

I put together a FREE lesson that outlines 3, really simple questions to help!

There's even a FREE download.

So go ahead and have a listen.

No time?

And that, my friend, is exactly why you need to listen in anyway;

Because I address bullsh*t excuses like that one and how they limit results!

A Simple Plan To GROW Your Sales In The Second Half Of 2017

Have you signed up yet?

Here’s what you’ll gain by joining us;

  • How To Generate 75 MORE Phone Appointments By Year End
  • How To Add 16 More Selling Days Within The Next Year WITHOUT Infringing Upon Your Personal Life
  • How To Add 1500 More “Touches”, Within The Next Year, To Your Prospecting Efforts (Even When You’re Crazy Busy)
  • The 5 Obstacles To Building Your Business (and what you can do about it)
  • A Simple Tactic To Free Up More Selling Time
  • A Proven Routine To Help You Grow Your Sales
  • 10 Ways To Absolutely ROCK Your Selling Efforts
  • How To Blow Off Unnecessary Meetings WITHOUT Getting Dicky
  • The One Thing That Can Make You More Productive Immediately


July 13th, at 11:30 am EST.

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Can’t make it this Thursday, July 13th, at 11:30 am EST? Sign up anyway and I’ll send you the webinar replay later that afternoon. View it any time during the next 60 days!

What Do You Get?

(1) 90 minute webinar


Webinar Replay

Plus 2 FREE Bonuses . . .

After the webinar, I’ll be sending you a FREE bonus PDF and a link to a FREE, secret resource page, with additional ideas, links etc.

What’s The Investment?


Click HERE or the button below to take the first step in regaining control of your 2017 results!


People check their smartphones anywhere from 40 times a day to well over 100+ times each day and guess what?

That's why many of us miss some of the OTHER ways to use a smartphone for with regard to sales!

This week on The Sales Playbook Podcast, I share 12 creative smartphone ideas that I willing to bet, many of you haven't thought of!


"What do I do when people keep telling me to call back AFTER summer?"

"What do I do when I can't reach potential clients because they're either on vacation or mentally checked out?"

It's time for a BETTER question . . .

In what ways can I LEVERAGE the summer

And this week, I'm going to help you answer it!

I have several ideas (including a FREE download) to help you LEVERAGE the summer selling season!

Would You Like 25 Ideas?

6 days from now (on June 29th, at 11:30 am EST) I’m going to be sharing 25 ways for you to leverage the summer selling season.

Have you signed up?

Here’s what you’ll gain by joining us . . .

  • 3 ways to create URGENCY with your prospects and clients
  • 10 email tactics that will help you capture your prospect’s attention (and get more responses)
  • 2 “Summer Specific Attention Getters”
  • 2 ways to triple your referrals
  • 3 ways to generate more business with your existing clients
  • 3 ways to handle “Call me back after Labor Day”
  • A ridiculously simple summer communication plan you can implement the moment I teach it to you
  • How to leverage the summer instead of dreading it
  • How to outwork your competitors this summer (and still enjoy the heck out of yours)

At the end of the webinar, you’ll have a powerful communication plan so you can LEVERAGE the summer selling season!

Here’s what you’ll get . . .

(1) 90 minute webinar with over 25 actionable tips


Webinar Replay (View it any time during the next 60 days)

Bonus eBook (sent the following week)

Investment: $99

Click HERE to join us live or to receive the webinar replay. And YES, you CAN have both!


Many times in sales we talk about how to RESPOND to a phone objection when;

A much better strategy would be lowering the probability of getting them in the first place!

In this week's episode of The Sales Playbook Podcast, I share over a dozen ways for you to do it more effectively!

Think I'm bluffing?

Then I triple dog dare ya to have a listen!


How To Take BETTER Control Of Your Calls

We talk about stalls like this one, as well as several objections during our Prospect Like A Pro download.

We talk about how to find people who are actually LESS likely to tell you “No” or “Send me information” and how to approach them in a way they’re MORE likely to say “YES”!

Have you downloaded it yet?

I share over 75 tips and 20 templates

Here’s what we cover;

30 ways to find potential clients who have a higher probability of needing what you sell TODAY.

How to research quickly and efficiently so it doesn’t become your life’s work.

33 ways to approach a potential client.

3 ways to dramatically increase the probability of someone taking your call instead of letting it go to voicemail.

Creating a prospecting cadence that maximizes exposure, while limiting something experts refer to as “Becoming a pain in the ass”.

15 email templates that get opened, read and responded to.

How to embrace a “gatekeeper” as a partner vs some cranky keeper of the gate!

How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.

12 ways to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!

A 3 step formula for responding to 95% of the objections you get on a regular basis.

3 really cool tactics to use when someone asks you to send them information.

4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates.

Here’s What You’ll Get . . .

(2) 90 minute sessions with over 75 ideas to dramatically improve your prospecting efforts!

(2) Sets of worksheets (one for each session)

15 email templates

1 opening statement template

4 voicemail templates

Email access to me to answer any course related questions

Go At Your Own Pace

Since this is a download, there aren’t any set times you need to show up for class. View it at your leisure and go at your own pace. I won’t tell anyone!

What’s The Investment?


Click HERE  to download this prospecting course!



I don't care what you sell.

I don't care how complex your solution is;

There is one part of EVERY sales cycle where you are most vulnerable.

In this week's episode of The Sales Playbook Podcast I explain where/when this happens and;

10 things you can do about it!

For 2 weeks now, I’ve been telling you about a webinar I created, to help you avoid some serious mistakes, but more importantly, TAKE CONTROL of a competitive situation.

And let’s be honest, we’re living in a world where your buyer has more choices than ever before.

The point of this webinar,  is to show you how to get chosen, more often than your competitors!

We’re going to talk about things you can do BEFORE you even meet with a prospect to have them see YOU as a strong possibility.

We’ll talk about 2 “Chess moves”, that you Absolutely MUST make, once you discover that others are bidding on the same piece of business.

Multiple ways to IMMEDIATELY set yourself apart and position yourself as the front runner.

5 ways to keep your prospect engaged and focused on YOU . . .especially once the meeting is over!

How to put your competitors on the defense and play by YOUR RULES OF ENGAGEMENT instead of theirs. And you’ll learn how to do this without badmouthing or being a first rate dick (even a second rate one)

The investment is only $99 and here’s what you’ll get;

(1) 90 minute webinar


The Webinar Replay (Sent out later that day)

Email Access To Me to answer any webinar related questions

No Time For A Webinar?

No worries, I’ll send you the replay once we complete it. Go at your own pace, view it whenever you wish.

Don’t Want To Spend The Money?

Let me ask you . . .When you win a deal, do you make more than 99 bucks?When you lose one, do you lose MORE than 99 bucks? And let’s be honest, its not like you have to go and take out a second mortgage to be able to attend, right?

So click HERE, or the banner below, to secure your spot and join over 400 of your peers, and “humble students”!

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