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That's a bit of a shocking statement but happens to be true!

In this week's episode of The Sales Playbook Podcast we'll talk about the context of that statement, why it happens to be true and what you can do about it!

Early Registration For Our 2019 Rock Star Academy Is Now Ending

Tomorrow, December 10th, is the last day to register for our 2019 Rock Star Academy and save $300!

So you'll only pay $499 instead of $799 and here's what you'll learn;

Session 1: Creating An Effective Prospecting Plan

Session 2 : 20 Ways To Create Opportunities

Session 3: Meticulous Pre-Call Planning

Session 4: Cold Emails That Get Opened, Read, and Responded To

Session 5: A Cure For The Common Cold Call.

Session 6: Social Selling Tactics

Session 7: Network Like A Pro

Session 8: How To ROCK Your Referrals

Session 9: How To Get Your Dream Client's Attention

Session 10: Creating A Kick-Ass Prospecting Cadence

Session 11: How To Take Control Of Your Prospect Meetings

Session 12: Presenting Your Solutions With IMPACT!

Session 13: Negotiate Like A Pro


You'll get your first prerecorded session on Monday, January 10th, and then a new session will arrive every Monday after that.

What's included?

(13) 45-90 Minute Pre-Recorded Sessions Delivered Once to Twice Per Week Starting January 10, 2019

Worksheets For Each Session

Homework Assignments

Templates (Actually A Ton Of Templates)

3 Bonus e-Books

Email Access To Paul Castain To Answer Any Course Related Questions and To Get Feedback On Your Assignments.

What's the investment?

Normally $799 But if you register BEFORE December 10th, it's only $499!

Please click HERE ASAP to lock in on the savings and secure your spot in this program.


The amount of time the average sales rep spends selling is pretty low!

According to a study from insidesales.com it's roughly 36.6%!

In this week's episode of The Sales Playbook Podcast, I'm going to attempt to dissect WHY I believe this to be true and;

I'm going to share some additional stats that might surprise the hell out of you!


We're coming up on that time of year where many a sales rep will be setting their 2019 goals and;

Many thought leaders will be beating the hell out of tired advice like setting "S.M.A.R.T." goals.

I thought we should have a little heart to heart about 2 things NOBODY ever talks about.

Hit the handy/dandy audio player below and give this a listen while you're at the gym, in the car, or on your next flight.

Castain's Black Friday Weekend Sale Ending Shortly

If you haven't done so already, please stop by my Black Friday Weekend Sale where you'll find aggressive discounts on our new Rock Star Academy program, our upcoming cold email webinar, my on-demand webinars, and my one on one coaching program.

Please click HERE ASAP to have a look BEFORE the sale ends!


Today's quick tip is all about an email that you absolutely MUST send no later than the day after Thanksgiving.

Once you get done with today's quick tip, make sure you stop by our Black Friday Sale where I just announced our latest course (along with a generous early registration discount) as well as deep discounts on my coaching program and on-demand webinars.

Here's the link if you'd like to have a look!


While the rest of the world is mentally checking out on the Tuesday BEFORE Thanksgiving, I decided to step up my game and offer a Quick Sales Tip.

Today, I have a quote and a question that EVERY sales rep should be leveraging!

Think I'm bluffing, then give it a quick listen and when you're done, get on over to our Black Friday event and help support your Uncle Paul over here so I can buy more cigars without my wife giving me hell!


Please click HERE to check out the deep discounts!


In this week's episode of The Sales Playbook Podcast, I share 2, very specific ways, you can get a 45 day lead on your competitors.

I also offer 3, totally FREE downloads to help you kick your competitor's ass!

I also announce something really cool that I haven't announced anywhere else! Yep, you'll hear it first on the podcast!

So go ahead  and give this FREE sales lesson a listen during your commute, at the gym, or on that flight your about to take.



When it comes to phone objections, MOST (if not all) of the discussion seems to be around what to say or how to respond.

Instead, let's take a look at the things that will actually provoke the person on the other end of the phone to push back and object.

In this week's episode of The Sales Playbook Podcast we look at 3 things that cause phone objections and more importantly;

What YOU can do about it.

Please give this FREE sales lesson a listen during your commute, at the gym, or on your next flight!

Press "play" on the handy/dandy player below and enjoy!

On a scale from 1-10 . . . 

How are you at avoiding and responding to phone objections?

Come join us for our Objection Buster webinar, this Friday, November 16th, at 11:30 am EST.

I'll be sharing over 25 tips and tactics as well as several templates to help you slam dunk your calling efforts!

Here's what I'm going to share;

  • 5 Ways To "Soften The Target" BEFORE You Make The Call.
  • How To Warm Up and How To Conduct A "Warm Up" Call.
  • 3 Ways To Perfect Your "Pitch".
  • What You MUST Say In The First 8 Seconds Of Your Call.
  • How To Use The Preemptive Strike Tactic To Neutralize Objections.
  • How To Embrace The Power Of "Pattern Interrupts" While Cold Calling.
  • The 3 Step "Objection Buster" Formula.
  • How To Respond To Stalls Like "Send Me Some Information", "Call Me Back Next Month, Next Quarter, After The Holidays", Etc.
  • How To Respond To Typical Objections Such As "Not Interested", "We Already Have A Vendor For That", "We're Under Contract", "No Time To Meet", "No Budget".
  • An Exercise That Will Triple Your Responses To Typical Objections.


Friday, November 16th, at 11:30 am EST.

Can't make it?

Sign up anyway and you'll receive the webinar replay and all the resources listed below.

What's Included?

(1) 90 Minute Webinar With Mucho Actionable Tips


Webinar Replay

Cold Call Template

7 Objection Buster Templates

How Much?


Please click HERE to reserve your spot and/or to get on the list to receive the webinar replay and templates!


I have a really cool and timely phone objection resource for you but its timely and you'll want to listen to this ASAP.


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