Episodes
![Episode 251 Creating A Solid Follow Up Cadence March 17, 2019](https://pbcdn1.podbean.com/imglogo/image-logo/262548/podcast_300x300.jpg)
Sunday Mar 17, 2019
Episode 251 Creating A Solid Follow Up Cadence March 17, 2019
Sunday Mar 17, 2019
Sunday Mar 17, 2019
One of the most dangerous periods of any sales cycle is the time between meetings.
How do we follow up in a way that's meaningful to our prospect?
In this week's episode of The Sales Playbook Podcast we go there!
![Episode 250 How To Model A Sales Rock Star March 10, 2019](https://pbcdn1.podbean.com/imglogo/image-logo/262548/podcast_300x300.jpg)
Sunday Mar 10, 2019
Episode 250 How To Model A Sales Rock Star March 10, 2019
Sunday Mar 10, 2019
Sunday Mar 10, 2019
One of the quickest ways for you to increase your sales results, is to model the behaviors of those who are already getting the results;
YOU wish to attain!
In this week's episode of The Sales Playbook Podcast, we explore HOW!
So go ahead, I triple dog dare ya to give this week's episode a listen!
![Episode 249 A Routine Sales "Maintenance" Plan March 3, 2019](https://pbcdn1.podbean.com/imglogo/image-logo/262548/podcast_300x300.jpg)
Sunday Mar 03, 2019
Episode 249 A Routine Sales "Maintenance" Plan March 3, 2019
Sunday Mar 03, 2019
Sunday Mar 03, 2019
Once you bring your car to the shop for a tune-up and oil change, will that be the last time you EVER have to do it?
Of course not, in fact there are always "routine maintenance" items that need to be tended to.
It's the same thing with the little things you need to do to get better at sales!
In this week's episode of The Sales Playbook Podcast, we talk about a really simple improvement plan that takes only MINUTES to implement!
There's even a FREE worksheet you can download but there, I've gone and said too much :)
Click the handy/dandy audio player below and dig in to this FREE audio sale lesson!
![Episode 248 A Completely Different Way To Improve Your Sales Results February 24, 2019](https://pbcdn1.podbean.com/imglogo/image-logo/262548/podcast_300x300.jpg)
Monday Feb 25, 2019
Monday Feb 25, 2019
So many times in sales we look for THE big answer;
You know, that ONE thing that will be a game changer!
The challenge with this mindset is that we often DON'T find it and;
We miss a lot of tiny answers along the way.
Tiny answers that typically dwarf that BIG answer!
In this week's episode of The Sales Playbook Podcast, we dive into a methodology known as;
The Aggregation Of Marginal Gains!
Click on the handy/dandy audio player below and have a listen!
Join Castain's Sales Program
I share over 150 tactics, over 30 templates and 3 eBooks during this special downloadable resource.
Here's what the program looks like;
Session 1: Creating An Effective Prospecting Plan
Session 2 : 20 Ways To Create Opportunities
Session 3: Meticulous Pre-Call Planning
Session 4: Cold Emails That Get Opened, Read, and Responded To
Session 5: A Cure For The Common Cold Call.
Session 6: Social Selling Tactics
Session 7: Network Like A Pro
Session 8: How To ROCK Your Referrals
Session 9: How To Get Your Dream Client's Attention
Session 10: Creating A Kick-Ass Prospecting Cadence
Session 11: How To Take Control Of Your Prospect Meetings
Session 12: Presenting Your Solutions With IMPACT!
Session 13: Negotiate Like A Pro
When?
You'll get your first prerecorded session immediately and then a new session will arrive each week for 13 weeks.
What's included?
(13) 45-90 Minute Pre-Recorded Sessions
Worksheets For Each Session
Homework Assignments
Templates (Actually A Ton Of Templates)
3 Bonus e-Books
Email Access To Paul Castain To Answer Any Course Related Questions and To Get Feedback On Your Assignments.
What's the investment?
$799
Please click HERE ASAP to secure your spot in this program.
![Episode 247 How To Use Repetition To Move Your Deals Forward February 17, 2019](https://pbcdn1.podbean.com/imglogo/image-logo/262548/podcast_300x300.jpg)
Sunday Feb 17, 2019
Sunday Feb 17, 2019
There are lots of things competing for your prospect's attention.
That’s why repetition is key!
In this week's episode of The Sales Playbook Podcast, I share several ways for you to leverage repetition, WITHOUT being repetitious!
Here's what you'll gain in this FREE lesson;
- A simple, 3 step formula that will guide your communication.
- 2 questions that will help you focus your sales message
- Several examples of HOW you can use repetition.
- How to put these ideas together into a simple "communication map" to stay on message.
Click on the handy/dandy play below or download it for FREE by right clicking HERE.
Could your sales efforts use a little love?
I share over 150 tactics, over 30 templates and 3 eBooks in our downloadable sales course.
Here's what the program looks like;
Session 1: Creating An Effective Prospecting Plan
Session 2 : 20 Ways To Create Opportunities
Session 3: Meticulous Pre-Call Planning
Session 4: Cold Emails That Get Opened, Read, and Responded To
Session 5: A Cure For The Common Cold Call.
Session 6: Social Selling Tactics
Session 7: Network Like A Pro
Session 8: How To ROCK Your Referrals
Session 9: How To Get Your Dream Client's Attention
Session 10: Creating A Kick-Ass Prospecting Cadence
Session 11: How To Take Control Of Your Prospect Meetings
Session 12: Presenting Your Solutions With IMPACT!
Session 13: Negotiate Like A Pro
When?
You'll get your first prerecorded session immediately and then a new session will arrive each week for 13 weeks.
What's included?
(13) 45-90 Minute Pre-Recorded Sessions
Worksheets For Each Session
Homework Assignments
Templates (Actually A Ton Of Templates)
3 Bonus e-Books
Email Access To Paul Castain To Answer Any Course Related Questions and To Get Feedback On Your Assignments.
What's the investment?
$799
Please click HERE ASAP to secure your spot in this program.
![Episode 246 A Phrase That Does More Harm Than Good! February 10, 2019](https://pbcdn1.podbean.com/imglogo/image-logo/262548/podcast_300x300.jpg)
Monday Feb 11, 2019
Episode 246 A Phrase That Does More Harm Than Good! February 10, 2019
Monday Feb 11, 2019
Monday Feb 11, 2019
There is a phrase that pretty much all of us have been guilty of using and quite frankly;
It kills our credibility.
In this week's episode of The Sales Playbook Podcast, we address it (and all of the ugly variations of it).
Tactics, Tools, and Templates To ROCK Your Sales This Year
I share over 150 tactics, over 30 templates and 3 eBooks in our downloadable sales course.
Here's what the program looks like;
Session 1: Creating An Effective Prospecting Plan
Session 2 : 20 Ways To Create Opportunities
Session 3: Meticulous Pre-Call Planning
Session 4: Cold Emails That Get Opened, Read, and Responded To
Session 5: A Cure For The Common Cold Call.
Session 6: Social Selling Tactics
Session 7: Network Like A Pro
Session 8: How To ROCK Your Referrals
Session 9: How To Get Your Dream Client's Attention
Session 10: Creating A Kick-Ass Prospecting Cadence
Session 11: How To Take Control Of Your Prospect Meetings
Session 12: Presenting Your Solutions With IMPACT!
Session 13: Negotiate Like A Pro
When?
You'll get your first prerecorded session immediately and then a new session will arrive each week for 13 weeks.
What's included?
(13) 45-90 Minute Pre-Recorded Sessions
Worksheets For Each Session
Homework Assignments
Templates (Actually A Ton Of Templates)
3 Bonus e-Books
Email Access To Paul Castain To Answer Any Course Related Questions and To Get Feedback On Your Assignments.
What's the investment?
$799
Please click HERE ASAP to secure your spot in this program.
![Episode 245 Consuming vs Acting (The HUGE Mistake We Make In Sales) January 27, 2019](https://pbcdn1.podbean.com/imglogo/image-logo/262548/podcast_300x300.jpg)
Sunday Jan 27, 2019
Sunday Jan 27, 2019
If you enjoy reading blog posts and articles.
If you enjoy watching informative videos and listening to podcasts;
BEWARE because there's a HUGE mistake many of you are making, and;
It's limiting your results!
Think I'm kidding?
Better check out this week's episode of The Sales Playbook Podcast ASAP!
Castain's 2019 Sales Program
I'm sharing over 150 tactics, over 30 templates, 3 e-Books, and several assignments designed to help you ROCK your sales this year!
It's available via download and;
Here's what the program looks like;
Session 1: Creating An Effective Prospecting Plan
Session 2 : 20 Ways To Create Opportunities
Session 3: Meticulous Pre-Call Planning
Session 4: Cold Emails That Get Opened, Read, and Responded To
Session 5: A Cure For The Common Cold Call.
Session 6: Social Selling Tactics
Session 7: Network Like A Pro
Session 8: How To ROCK Your Referrals
Session 9: How To Get Your Dream Client's Attention
Session 10: Creating A Kick-Ass Prospecting Cadence
Session 11: How To Take Control Of Your Prospect Meetings
Session 12: Presenting Your Solutions With IMPACT!
Session 13: Negotiate Like A Pro
When?
You'll get your first prerecorded session immediately and then a new session will arrive each week for 13 weeks.
What's included?
(13) 45-90 Minute Pre-Recorded Sessions
Worksheets For Each Session
Homework Assignments
Templates (Actually A Ton Of Templates)
3 Bonus e-Books
Email Access To Paul Castain To Answer Any Course Related Questions and To Get Feedback On Your Assignments.
What's the investment?
$799
Please click HERE ASAP to secure your spot in this program.
![Episode 244 How Sales Reps Can Accelerate Their Performance By Creating MORE "Coaching Moments" January 20, 2019](https://pbcdn1.podbean.com/imglogo/image-logo/262548/podcast_300x300.jpg)
Sunday Jan 20, 2019
Sunday Jan 20, 2019
I speak to so many reps who tell me that their boss offers zero feedback (unless they're screwing up).
So how does a sales rep create "coaching moments" with not only their boss but;
Coworkers
Clients
Prospects
And even self coaching moments too?
Oh, and this is how we can dramatically improve our results this year!
In this week's episode of The Sales Playbook Podcast, we're gonna go there!
EVERYONE Needs A Coach!
I am NOT your typical coach!
I work with my clients in a very different way than traditional coaches!
A traditional coach will ask you lots of questions, and lead you on a path of self-discovery – while providing you with very little of what experts refer to as "answers!"
By the time people reach out to me, they have lots of questions of their own and could sure use some answers. That's why I created a very different coaching format.
Here's what our time together would look like:
- We'll start off with a quick update from you. I'll want to know what you've been up to, what's challenging you, opportunities you're in front of etc so we can brainstorm.
- Next, we're going to have some accountability by reviewing the action items from our last session.
- We'll then dive right into either a sales lesson I've prepared for you or brainstorming a challenge or opportunity you're facing.
- We'll conclude the session with you telling me what you feel your action items should be. My job is to make sure you aren't babying yourself while at the same time, aren't working yourself into an early grave!
- Each session is approximately 45 minutes.
And YES, I coach sales leadership on everything from hiring sales rock stars, onboarding them, training them, coaching them, how to have killer sales team meetings, creating a performance culture etc!
Between Sessions
- I'll ask you to email me an update on your progress. You'll receive feedback and additional email support. Our relationship will always extend beyond that time when the proverbial "meter is running."
You'll also receive occasional reinforcement emails, content etc from me.
What Makes Me Unique
For starters, I'm not one of these reps who sold for like 15 minutes and decided to get out and do something "safer," I've been actively selling for 30+ years.
And I'm not someone who only cares about his paycheck turning the other way while you slack.
I recognize that no matter how great a training event might be, there needs to be a reinforcement component in order for training to 'stick!'
In my program we work – and you're going to sweat.
I take my job as your coach seriously and I insist you take your time with me seriously too.
Not ready to make that kind of commitment?
Then stop here and do some soul searching!
Ready to make that commitment?
Please read on!
When You Sign Up For Castain's Coaching Program, You'll Get:
- (12) 45-minute, one-on-one sessions via phone or Skype
- Email support during the 6-month program
- Reinforcement emails during the 6-month program
I've trained and coached over 20,000 sales reps, sales leaders and business owners!
Invest In A 6 Month Membership In Castain's Coaching Program and Take Control Of Your Success!
Investment: $1800
Once your payment is received, you will receive an email from me to set up an initial call to review scheduling options and discuss what you'd like to accomplish during our time together. There is no charge for this initial call and it won't count toward the 12 sessions you've purchased.
It all begins with the courage to:
- Call me: (631) 455-2455, or
- Email me: paul@yoursalesplaybook.com
![The Painful Truth ALL Of Us In Sales Need To Face January 16, 2019](https://pbcdn1.podbean.com/imglogo/image-logo/262548/podcast_300x300.jpg)
Wednesday Jan 16, 2019
The Painful Truth ALL Of Us In Sales Need To Face January 16, 2019
Wednesday Jan 16, 2019
Wednesday Jan 16, 2019
Here's something that was rather hard for me to face in sale and quite frankly;
I bet you struggle with it too!
![Episode 243 Reexamining The Things You've "ALWAYS Done" In Sales January 13, 2019](https://pbcdn1.podbean.com/imglogo/image-logo/262548/podcast_300x300.jpg)
Sunday Jan 13, 2019
Sunday Jan 13, 2019
There's this phrase that many people criticize leadership for making;
We've always done it this way!
We can be a tad guilty of that in sales too, in fact;
In this week's episode of The Sales Playbook Podcast we're going to not only talk about it;
I'm going to put myself out there and tell you about several things I've "always done" for the last decade that I decided to change in 2019!
A Webinar To Kick 2019's Ass!
Come join us this Thursday, January 17th, at 11:30 am EST for our Accelerate 2019 webinar!
It's a simple plan to help you kick off 2019 AND . . .
Bring your results to new levels of AWESOME!
Here's what we're going to cover;
- Taking Inventory Of Your Strengths and Weaknesses (You'll use my evaluation form and receive personalized, email feedback)
- Creating An Action Plan To Bring Your Results To New Heights
- The 3 Drivers To Increasing Sales
- The 5 Obstacles That Typically Get In The Way
- The "10 Things" Exercise (You'll receive personalized, email feedback)
- Creating Your Own Personal "War Room"
- The One, Non-Negotiable Thing That Needs To Be Scheduled (Besides Prospecting)
- 5 Ways To Guard Your Time
- A Simple Thing You MUST Do On Your Way To and From Work Each Day
At the end of the webinar, you'll have a BETTER plan to help you ROCK 2019!
AND . . .
You'll also have something most webinars DON'T provide;
Feedback and ongoing support from the host!
When?
January 17th, at 11:30 am EST.
What Do You Get?
(1) 90 minute webinar
(1) Self Evaluation (It's informal and fun so don't worry)
Email Feedback Once You Submit The Evaluation.
Email Feedback Once You Submit Your "10 Things Exercise)
Email Support For 30 Days
How Much?
$149
I'm not going to be able to take on an unlimited amount of participants for this one so my advice would be to reserve your spot now.