Episodes

Sunday Nov 10, 2019
Sunday Nov 10, 2019
I love everything about the holidays except for one thing;
The infamous “Call me back AFTER the holidays” stall!
In this week’s episode of The Sales Playbook Podcast I show you, step by step, how to AVOID and if need be, RESPOND to this!
There’s also a really cool FREEBIE that I offer during the podcast!
We’re going discuss how to up your prospecting skills in our How To Navigate Stalls and Objections webinar.
Here’s what I’m going to share;
- 5 Ways To “Soften The Target” BEFORE You Make The Call.
- How To Warm Up and How To Conduct A “Warm Up” Call.
- 3 Ways To Perfect Your “Pitch”.
- What You MUST Say In The First 8 Seconds Of Your Call.
- How To Use The Preemptive Strike Tactic To Neutralize Objections.
- How To Embrace The Power Of “Pattern Interrupts” While Cold Calling.
- The 3 Step “Objection Buster” Formula.
- How To Respond To Stalls Like “Send Me Some Information”, “Call Me Back Next Month, Next Quarter, After The Holidays”, Etc.
- How To Respond To Typical Objections Such As “Not Interested”, “We Already Have A Vendor For That”, “We’re Under Contract”, “No Time To Meet”, “No Budget”.
- An Exercise That Will Triple Your Responses To Typical Objections.
When?
Thursday, November 21st, at 11:30 am EST.
Can’t make it?
Sign up anyway and you’ll receive the webinar replay and all the resources listed below.
What’s Included?
(1) 90 Minute Webinar With Mucho Actionable Tips
Webinar Replay
Cold Call Template
7 Objection Templates With Suggested Responses
EARLY REGISTRATION DISCOUNT
This webinar normally sells for $99, but if you register BEFORE November 12th, its only $74.
Please click HERE to lock in on this special savings and to reserve your spot!

Sunday Nov 03, 2019
Sunday Nov 03, 2019
According to a recent survey conducted by Hubspot, only 3% consider salespeople to be trustworthy.
No big shock there but;
What can we do during the courtship to help build enough trust;
So our prospects make it to the altar?
In this week’s episode of The Sales Playbook Podcast, I discuss 2 different tactics and 2 really effective phrases that can help!
And once you have a listen to this FREE sales tip, come join us for our How To Nurture Prospects Into Clients webinar by clicking HERE.

Tuesday Oct 22, 2019
BETTER Sales Messaging (Please Listen To This ASAP) October 22, 2019
Tuesday Oct 22, 2019
Tuesday Oct 22, 2019

Saturday Oct 19, 2019
Saturday Oct 19, 2019
Whenever there’s a discussion around how to get a decision maker’s attention, you can rest assured that someone is going to say;
“You need to add value!“
What the hell does that mean and more importantly;
How do you do it via the various platforms you’re using to prospect.
In this week’s episode of The Sales Playbook Podcast we’re gonna go there!

Sunday Oct 06, 2019
Sunday Oct 06, 2019
“Breakup” style emails are the virtual equivalent of “wasting your breath”, for several reasons.
In this week’s episode of The Sales Playbook Podcast, I’m going to share WHY this approach sucks, and;
A MORE effective type of email you should be using instead!

Monday Sep 30, 2019
Monday Sep 30, 2019
The Fourth quarter is arguably THE most misleading quarter for us sales reps.
Why?
I get into that, and what you should consider doing differently, in this week’s episode of The Sales Playbook Podcast.

Friday Sep 13, 2019
Friday Sep 13, 2019
Your Friday The 13th luck is about to change with this FREE webinar but;
You'll need to take action BEFORE 5:00 PM EST TODAY!

Sunday Sep 08, 2019
Sunday Sep 08, 2019
Sometimes prospects are hesitant to move forward simply because of the perceived hassle involved.
A few months back, I started utilizing a really simple document that attacks this head on!
In this week’s episode of The Sales Playbook Podcast I share what I include and the psychology involved.

Monday Aug 19, 2019
Important Announcement From Paul Castain (Timely Please Listen To This ASAP)
Monday Aug 19, 2019
Monday Aug 19, 2019

Sunday Aug 18, 2019
Episode 262 A Prospecting Formula That Yields BETTER Results August 18, 2019
Sunday Aug 18, 2019
Sunday Aug 18, 2019
How do you get someone’s attention in the first few seconds of a cold call or the first few words of an email and then;
Keep their attention long enough so they hear you out? And;
How do you intrigue them enough so they agree to the next step?
I break it down into 4 incredibly simple steps in this week’s episode of The Sales Playbook Podcast.


