Episodes

Sunday Mar 25, 2018
Sunday Mar 25, 2018
In an ideal world, you and I would get to everything we're supposed to be doing in sales to be successful.
Instead, many of us have experienced a sense that we "Can't get to it all" or "There aren't enough hours in the day" or even;
Working WAAAAAYYYYY too many additional hours to try and get it all done.
Today, I have a simple mindset shift for you (and several tips that are super easy to apply)
This is the podcast you absolutely MUST make the time to listen to and then take the time to apply the ideas in your day to day.
Maximizing Your Time To Achieve BETTER Results
There’s nothing worse than ending the day and feeling like you accomplished NOTHING!
Actually, I lied, there is something worse . . . having multiple days like that!
Sound familiar?
Meanwhile, little by little, we begin to miss the mark, miss opportunities and our paycheck shows it!
But the minute someone mentions “Time Management” we have visions of time tracking and days that are so regimented we feel like we’re about to overdose on structure!
Not on my watch!
I created a really cool webinar (If I do say so myself) that will help you take BETTER control of your day to day.
It all takes place on April 5th, at 11:30 am, and if you don’t have time to join us(I mean how f*cked up is that considering this is a time management webinar?) I’ll even send you the replay.
Here’s what we’re going to discuss;
- The 3 things that MUST dominate your calendar. We’ll talk about how to get them on your calendar, and most importantly, KEEP them on your calendar.
- The one thing that steals 25% of a sales rep’s time and how YOU can steal it back!
- How to instantly become MORE productive WITHOUT adding more hours to your day.
- How to get MORE prospecting time on your calendar WITHOUT adding more hours to your day.
- How to blow off unnecessary meetings WITHOUT being a jerk.
- How to use drive time/travel time to your advantage.
- The 3 sales activities you can easily automate to save tons of time.
When?
April 5th at 11:30 am EST.
What Do You Get?
(1) 90 Minute Webinar
Worksheets
Webinar Replay
Bonus PDF With Additional Content, Exercises, Etc.
How Much?
$99 and let’s be honest;
You spend WAY more than that when time manages you instead of YOU managing your time!
Please click HERE to reserve your spot BEFORE you get too busy to attend a time management webinar

Sunday Mar 11, 2018
Episode 207 How To Have A More Effective Prospecting Dialogue March 11, 2018
Sunday Mar 11, 2018
Sunday Mar 11, 2018
We all know that the vast majority of our calls and emails end in a less than desirable result.
We typically deleted, disregarded and told "NO" but;
What if we could shift the odds in our favor by making a few really small changes to our opening statement?
In this week's episode of The Sales Playbook Podcast, I share a few really simple things you can do, IMMEDIATELY that will make a big difference in the results you've been getting!
WANT TO REALLY SET YOURSELF APART?
People absolutely buy difference and;
Communicating that “difference” in a COMPELLING way will make the difference between getting in front of more opportunities and being frustrated because nobody is saying "YES" to you!
We’re going to be talking about this, a lot, during Castain's Prospecting Playbook webinar on March 23rd, at 11:30 am EST.
Here’s what you’ll gain by joining us;
- 25 Ways To Find The Business Everyone Misses
- 5 Creative Ways To Get A Potential Client’s Attention
- A 4 Step Messaging Framework That Will Set You Apart
- The One Sentence That Gets A Potential Client’s Attention IMMEDIATELY
- 5 Ways To Get Someone’s Attention By Using Snail Mail
- 5 Email Templates That Get Opened, Read and Responded To
- The Phone Template My Coaching Clients Have Been Using To Generate MORE Appointments
- How To Handle Stalls and Objections.
Here’s What You’ll Get;
(1) 90 Minute Webinar
Worksheets
Webinar Replay
(5) Email Templates That Get Opened, Read and Responded To
(1) Phone Template
Access To A Secret Resource Page
Email Access To Me To Answer Any Webinar Related Questions
When?
March 23rd at 11:30 am EST
How Much?
$99
Please click HERE to reserve your spot!

Monday Mar 05, 2018
Monday Mar 05, 2018
In this week's episode of The Sales Playbook Podcast I share 3 email tactics that WAAAAYYYYYY too many sales reps are embracing that;
Have been beaten to death by those who approached that decision maker before you and;
These tactics also have a way of making you sound NEEDY!
And you'll be happy to know that this isn't some kind of rant with no actual "try this approach instead" substance.
I offer several tips you can easily apply to dramatically change your email approach.
20 EMAILS (WITH TEMPLATES) THAT GET OPENED, READ, & RESPONDED TO!
I’m going to be sharing 20 Sales Email Templates and 70 Tips during our 70 Ways To ROCK Your Sales Emails webinar.
Sign up to gain access to . . .
- 30 ways to find potential clients who are 400% more likely to buy NOW!
- 4 ways to get email addresses WITHOUT spending a dime on email lists.
- 20 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates so you can begin using them immediately!
- 12 subject line mistakes that you need to avoid. Keep making them and you’re hosed!
- 12 BETTER subject lines that get your email read.
- 12 ways to head off skepticism, doubt and objections.
- One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
- A really simple, 4 step messaging framework that gets results.
- 2 Psychological techniques that work like a charm!
- How to dramatically increase your response rate
When?
Thursday, March 8th, at 11:30 am EST.
Here’s What You Get . . .
Worksheets
(1) 90 minute training session
Replay Of The Webinar (In case you can’t join us live (or even dead) or you’d like to review the training again)
20 Email Templates
Investment: $99
If you’re ready to seriously kick your email skills up a notch, you won’t want to miss this important training!
Click HERE to reserve your spot!

Sunday Feb 25, 2018
Episode 205 One Simple Way To Send BETTER Sales Emails February 25, 2018
Sunday Feb 25, 2018
Sunday Feb 25, 2018
Count to one (I'll wait) and when you're done I want you to realize that during that one second;
2.5 million emails were sent and received worldwide.
With that type of volume (and the 74 trillion that will be sent this year) its time for us to have a heart to heart.
Most sales emails sound the same to the recipient.
In today's episode of The Sales Playbook Podcast, I share a really simple way to send a BETTER sales email.
My Best 70 Sales Email Tactics and 20 Sales Email Templates
Join us for our 70 Ways To ROCK Your Sales Emails webinar.
Sign up to gain access to . . .
- 30 ways to find potential clients who are 400% more likely to buy NOW!
- 4 ways to get email addresses WITHOUT spending a dime on email lists.
- 20 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates so you can begin using them immediately!
- 12 subject line mistakes that you need to avoid. Keep making them and you’re hosed!
- 12 BETTER subject lines that get your email read.
- 12 ways to head off skepticism, doubt and objections.
- One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
- A really simple, 4 step messaging framework that gets results.
- 2 Psychological techniques that work like a charm!
- How to dramatically increase your response rate
Here’s What You Get . . .
Worksheets
(1) 90 minute training session
Replay Of The Webinar (In case you can’t join us live (or even dead) or you’d like to review the training again)
20 Email Templates
Investment: $99
If you’re ready to seriously kick your email skills up a notch, you won’t want to miss this important training!
Click HERE to reserve your spot!

Sunday Feb 11, 2018
Sunday Feb 11, 2018
We all know the importance of keeping in touch with clients but;
How do you do it WITHOUT sounding like you're desperate for a sale and;
WITHOUT "Calling to check in".
In this week's episode of The Sales Playbook Podcast I offer several ways to actually bring value while keeping in touch.
And in the spirit of Valentine's Day here in the U.S., we talk about the importance of continuing to "date" your clients during the "marriage".
How To GROW Existing Accounts
On February 22nd at 11:30 am EST, we’re hosting our How To GROW Your Existing Business webinar.
We’re going to discuss;
- How To Get The Inside Track On New Opportunities.
- How To Sell Change.
- A 3 Step Questioning Technique That Helps Safeguard Your Accounts, Generate MORE Business, Testimonials and Referrals.
- How To Get Access To Other Stakeholders Without Offending Your Contact.
- How To Expand To Other Divisions, Locations Etc.
- How To Add Value Via Ideas, Surprises and Resources.
- How To Create A “Keep In Touch” Plan Without Defaulting To “Calling To Check In”.
- A Meeting Format That Opens Your Client (and all the stakeholders) Up To New Ideas.
When?
February 22nd at 11:30 am EST and if you can’t make it I’ll send you the webinar replay.
What Do You Get?
(1) 90 Minute Webinar
Worksheets
Webinar Replay (In case you can’t make it or you’d like to go back for seconds)
How Much?
$99
Please click HERE to join us!

Friday Feb 02, 2018
Getting Your Year Back On Track February 2, 2018
Friday Feb 02, 2018
Friday Feb 02, 2018
This one is timely folks!
You'll want to listen to it ASAP!

Sunday Jan 28, 2018
Sunday Jan 28, 2018
If you want to have better relationships with your clients and prospects you need to be having BETTER conversations and;
If you want to have BETTER conversations with your clients and prospects;
You need to be asking BETTER questions.
In this week's episode of The Sales Playbook Podcast we discuss;
What great questions do (And not just as a vehicle to gather information)
5 ways to ask BETTER questions.
Think I'm bluffing?
Then go ahead and give this week's FREE audio sales lesson a listen.
No time?
Make the time!
Download it and listen to it on your way to your appointments, on your flight or on your way home from work tonight!
Would You Like 100 Sales Questions To Jolt Your Selling Efforts?
I’m going to be sharing them and talking more about the power of great questions during our How To Ask AWESOME Sales Questions webinar on February 8th, at 11:30 am EST.
We’re also going to discuss;
- Six Questioning Mistakes That Cost You Business
- How To Create An Arsenal of AWESOME Questions (You Know, The Ones Your
Competitors Fail To Ask) - 100 Sales Questions To Jolt Your Selling Efforts
- Five Types Of Questions With Examples
- The One Type Of Question That Helps You Take Control
- The One Type Of Question That Dramatically Increases Your Credibility
- Three “Questioning Flight Plans” That Can Help You Get BETTER Results
- How To Create A Conversation Instead Of An Interrogation
When?
February 8th at 11:30 am EST.
Can’t Make It?
Sign up anyway and you’ll get the replay later that afternoon. View it at your leisure!
What Do You Get?
(1) 90 Minute Webinar With Action Based Tips and Tactics
Worksheets
Webinar Replay In Case You Can’t Make It or You’d Like To Go Back For Seconds
PDF With 100 Sales Questions
How Much?
$99
Click HERE to register and to secure your spot!

Sunday Jan 21, 2018
Episode 202 The Introvert's Networking Playbook January 21, 2018
Sunday Jan 21, 2018
Sunday Jan 21, 2018
As someone who's struggled with shyness the better part of his life;
I can relate with those who are a bit out of their element at networking functions.
This week on The Sales Playbook Podcast we talk about;
- A few simple things to ease your nerves BEFORE an event.
- A really cool thing you can do at the beginning of a networking event.
- How to start a conversation with anyone.
- A very specific type of question that will make your life easier.
- How to have others carry that conversation and walk away thinking you're a brilliant conversationalist.
- A simple trick my mentor taught me to use whenever I had to do something that made me uncomfortable.
So go ahead . . .
I triple dog dare ya to listen to this week's episode!
Would You Like My Networking Communication Plan and 10 Templates?
Then come join us for our How To ROCK Your Online and Offline Network on January 25th at 11:30 am EST.
Here’s what you’ll discover by joining us;
- How To Strike Up A Conversation With Anyone (Even If You’re An Introvert Like Me).
- 11 Networking Mistakes And How To Avoid Them.
- A Step by Step Communication Plan To Follow During and After A Networking Event.
- What To Say and Do From The Moment You Connect With Someone On LinkedIn.
- An Easy Way To Stay In Touch With Your Most Valuable Connections.
- How To Double and Triple Your Referrals and Warm Intros (Even If You’ve Never Done Business With Someone In Your Network).
- How To Stay Out Of The “Friend-Zone” and Transition Your Network Into Paid Clients.
- 10 Email Templates To Help You Stay “Top of Mind” With Your Network.
What do you get?
(1) 90 Minute Webinar
Worksheets
Webinar Replay
10 Email Templates
IMPORTANT . . .
Can’t Make It On January 25th at 11:30 am EST?
Sign up anyway and I’ll send you the webinar replay, worksheets and templates!
How Much?
$99
Please click HERE to reserve your spot!

Friday Jan 19, 2018
Friday Jan 19, 2018

Sunday Jan 14, 2018
Sunday Jan 14, 2018
There are 2 mammoth networking mistakes that nobody ever talks about and yet;
They make the other mistakes look like baby sh*t!
These 2 mistakes will hurt more than any other mistakes and go into full detail during this week's episode of The Sales Playbook Podcast.
Would You Like My Networking Communication Plan and 10 Templates?
Then come join us for our How To ROCK Your Online and Offline Network on January 25th at 11:30 am EST.
Here’s what you’ll discover by joining us;
- How To Strike Up A Conversation With Anyone (Even If You’re An Introvert Like Me).
- 11 Networking Mistakes And How To Avoid Them.
- A Step by Step Communication Plan To Follow During and After A Networking Event.
- What To Say and Do From The Moment You Connect With Someone On LinkedIn.
- An Easy Way To Stay In Touch With Your Most Valuable Connections.
- How To Double and Triple Your Referrals and Warm Intros (Even If You’ve Never Done Business With Someone In Your Network).
- How To Stay Out Of The “Friend-Zone” and Transition Your Network Into Paid Clients.
- 10 Email Templates To Help You Stay “Top of Mind” With Your Network.
What do you get?
(1) 90 Minute Webinar
Worksheets
Webinar Replay
10 Email Templates
Can’t Make It On January 25th at 11:30 am EST?
Sign up anyway and I’ll send you the webinar replay, worksheets and templates!
How Much?
$99
Please click HERE to reserve your spot!