The Sales Playbook Podcast

A Top Secret Insider's Tip From Paul Castain September 29, 2014

I thought it might be time to reward all of you who have subscribed to my podcast and/or downloaded our podcast app with a special "Insider's Benefit".

And that's all I can say for now because I want you have a quick listen to this message!

A Quick Sales Tip To Start The Week Strong September 28, 2014

You can have the greatest meeting in the world with a prospect but, you're still vulnerable when that meeting ends!

How? Well I guess you'll just have to listen to this week's quick tip.

What can you do to keep your prospect highly engaged between meetings? Listen to the free audio tip to find out!

Wishing you all an incredible week ahead!

One More Thing . . .

Those emails you're sending your prospects might suck!

Seriously, they might and when you have an email that even sort of sucks combined with a super busy prospect who gets tons of emails, guess what?

You're disregarded and their attention is awarded to someone (or something) else.

Here's what I'm going to share on October 16th, right on your computer screen!

• Two, non negotiable things you MUST do BEFORE sending an email to a prospect!
• 4 Ways to get email addresses without spending a dime on lists.
• 10 words and phrases you should never use in a subject line
• 5 Ways to capture someone’s attention in the subject line
• How to leverage internal/external “peer pressure” to pique interest
• 10 ways to make your email less salesy and a hell of a lot more interesting
• How to dramatically increase your response rates and . . .
• How one really simple thing increased my response rate by 400%

Click HERE or that really cool banner below for more details and to reserve your seat!

A Quick Sales Tip To Start The Week Strong September 21, 2014

This week I want you to go out of your way to notice something that happens to the best of us.

It's something no one ever talks about or God forbid admit publicly.

I talk about it in this week's quick sales tip and it will take you less than 3 minutes to listen to, 4 and change if you're digging my theme song and stick around to listen to it.

Episode 107 The 3 Drivers Of Sales Success Part I September 16, 2014

Today we begin a three part discussion on three things you absolutely MUST be obsessed with as a sales professional.

We begin with the mindset that get's in the way of you embracing this critical driver of success

We talk about how fear plays into it but in a really sneaky way!

I share some really easy tips to get this driver on your schedule and I even share a few personal stories along the way to drive this driver home!

Sadly, if you or your team can't master this one driver, the other two drivers I'll share in the weeks to come will be quite meaningless!

A Quick Sales Tip From Paul Castain September 15, 2014

Thought everyone could use a real quick "Pep Talk" as we start the new week off!

I talk about the importance of challenging two very important areas . . . 

What you're saying

What you're doing

It will only take you 3 minutes to listen to this, 4 and change if you hang out and listen to the theme song after I finish talking :)

Wishing you an incredible week ahead!

Episode 106 Getting Back To School With Your Selling Skills Part 3 September 11, 2014

In Parts I and II we talked about embracing a different mindset toward learning and then how you can zero in on your personal development with the RIGHT information.

I purposely wrote "RIGHT Information" because the average person consumes 34 gigabytes of information each day and quite frankly we need to learn how to zero in so what we consume moves us further instead of clogging our brains!

This week we talk about a serious trap 99% of the population falls into when it comes to learning (It's actually called "The Learning Trap)

We'll talk about how the "Practice Makes Perfect" mindset can hurt us and how we might be defaulting to the wrong sales approach.

I share my thoughts about bad coaches and how that "Those who can,do and those who can't teach" thing needs to be rewritten.

Episode 105 Getting Back To School With Your Selling Skills Part II August 26, 2014

In this week's episode of The Sales Playbook Podcast,  we continue with our 3 part series on Getting Back To School With Your Selling Skills.

With the average person consuming 34 gigabytes of information each day it can become easy to focus on the the wrong things from a personal development perspective!

That's why I have several ideas to help keep you focused on things that will truly accelerate your skill development!

During the podcast I mention last week's podcast which you can access here.

I also mentioned another podcast we did a while back on Post Call Planning. Click here to check it out.

We also talked about the importance of keeping a journal. Click here for 50 Ways To Rock Your Journal.

Episode 104 Getting Back To School With Your Selling Skills August 19,2014

Years ago,I heard something that I've never forgotten!

It was a study that found that the majority of a person's learning is done by the time they finish their formal education!

Because I'm an ass, and love to dramatize a point, I can't help but think . . . 

If people are living longer and with the cost of living being what it is, they are now working longer then . . . 

If the average person is starting to work well into their 70's and meanwhile the bulk of their learning stopped in their mid twenties then that's a crazy amount of time to spend rusting! No?

So I figured, it might be time for us to talk about how you can get back to school, accelerate your learning and continually hone your sales craft.

I have lots to share with you including . . . 

The incredible attitude of "humble student" I learned from someone who continually outsells his coworkers and competitors and who was actually just promoted to Vice President of Sales of a 100 million dollar a year printing company!

A lesson I learned from a group of sales reps who didn't have the balls to ask the #1 rep in the company (2 years in a row) how he did it and how I jumped from top 60 (out of 350 reps worldwide) to 12th worldwide by simply ditching my ego.

We'll talk about the things that keep you from wanting to learn, the excuses you tell yourself and how you can overcome them.

Episode 103 How To Avoid Inconsistent Prospecting August 12, 2014

Things happen!

You get busy, there are fires to put out, perhaps a little travel or maybe lots of travel but unfortunately; the result of all this is that you simply don't prospect on a consistent basis!

This episode of The Sales Playbook Podcast is for you my friend!

This week, we're going to talk about how you can get things back on track, without expending mucho time that we all know, we simply don't have!

Episode 102 A Surefire Way To Lose A Sale August 5,2014

This week on The Sales Playbook Podcast we continue with last week's discussion (you know, the one where I told you about some really bad mistakes a rep recently made with me) but . . .

I saved the most EPIC mistake for last.

It's something so simple to grasp but yet so easy for people to screw up.

In the podcast I mentioned that I would provide a link to last week's podcast, so here you go.

I also mention our Facebook sales community, so please click here and give us a "like" so you can continue to get updates and interact with this awesome community!

And here's a link to our LinkedIn sales community!